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Review: the Signature ELITE lounge in the private jet terminal at Luton Airport

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This is our review of the Signature ELITE Class private jet terminal at Luton Airport.

After my recent review of the Signature facility at Gatwick Airport I was keen to check out the ‘flagship’ in Signature’s crown, the Luton private jet terminal.  Signature offered me a free trial so I could see it for myself.

If you are flying on easyJet from Luton you can, for a fee, use the private jet terminal instead of the main airport and be driven to your plane.

Although you wouldn’t think it, Luton is one of the busiest European airports for private jet flights due to its proximity to London and availability of take-off and landing slots. Signature caters for 80-120 private jet flights a day from Luton, which is its largest European station.

What is Signature ELITE Class?

The recently introduced ELITE Class service allows you to enjoy the benefits of a private jet terminal and avoid the crowds at Luton Airport entirely when flying on a commercial airline.

At the moment, easyJet is the only airline to support the service at Luton.

The benefit of ELITE Class is that you remain landside until the very last minute, when you pass security and jump into a car to be driven directly to your gate. You could literally arrive at the terminal and be inside your aircraft within 10 minutes.

How Signature ELITE works

If you are arriving by train (like I did), Signature will pick you up in their car:

Signature Elite Class Luton car

Alternatively, if arriving by car, you can park up right outside the terminal.

It is an impressive entrance, with grand two-floor high atrium, which the magic of the ultrawide angle lens on my new iPhone manages to capture:

Signature Elite Class Luton lobby

Behind the reception desk is the large lounge. This is mostly for the use of people flying on actual private jets.  It is a large, double height space with magnificent views of the tarmac:

Signature Elite Class Luton lounge

and a bar:

Signature Elite Class Luton bar

Here is a view from the first floor overlooking the space:

Signature Elite Class Luton lounge

And you can also book a boardroom, if necessary:

Signature Elite Class Luton boardroom

There is no food – apparently, if you are rich enough to fly privately, you don’t care about a limp salad in a buffet. Who knew!

If you are flying on easyJet and have paid for Signature ELITE Class, you are instead escorted to one of two private suites. These are essentially small lounges:

Signature Elite Class Luton suite

Inside, you’ll find a large TV, selection of newspapers and magazines, a phone and a variety of seating areas:

Signature Elite Class Luton papers

and

Signature Elite Class Luton private suite

As you can see, a small spread of food is prepared. Because I arrived at 4pm it was a mixture of finger sandwiches, sushi, cheeseboard, fruit and scones/giant profiteroles:

Signature Elite Class Luton food

There was also a few mince pies and (I’m told!) they can supply mulled wine at this time of year. You are asked what you would like to drink on arrival – I went for some Moet.

The room is also kitted out with a call bell in case you require any further assistance or more drinks. The service is, as you would expect, exceptional.

Signature staff will ask you when you prefer to board – first or last. When the time comes, they will escort you through security (it takes less than a minute when you have it all to yourself!) and into your transfer vehicle:

Signature Elite Class Luton car

You are then driven directly to your gate and can walk right on to the aircraft.

How much does it cost?

Signature ELITE Class is a fantastic service, but it doesn’t come cheap. The first passenger is £200 whilst additional passengers in the same group are an extra £100 each.

If you are travelling as a small group or family, it is not actually much more than the £100 per person you pay at the new Manchester PremiAir facility Rob reviewed recently.

Conclusion

I was very impressed by Signature ELITE Class at Luton Airport. Luton is not, frankly, an airport known for its pleasant customer experience and paying £100-200 to avoid it entirely is not completely bonkers.  It is certainly a lot more digestible than the same service at Gatwick airport which runs at more than £600 for the first person.

Whilst you may struggle to reconcile the idea of Signature ELITE Class with easyJet, the airline does have a high percentage of business traffic and wealthy residents from the surrounding area.

Ironically you actually get a better service as an ELITE Class customer flying on a commercial flight vs someone flying on a private jet, since you get your own private suite.  If you’re not put off by the price – and it is very reasonable compared to Signature at Gatwick and the £4,000 you need for the Windsor Suite at Heathrow – I do recommend giving it a go as the quality of service is high.

Thank you to the Signature team for arranging my visit.

You can find our more about the service on the Signature website.


Getting airport lounge access for free from a credit card

How to get FREE airport lounge access via UK credit cards (April 2024)

Here are the four options to get FREE airport lounge access via a UK credit card.

The Platinum Card from American Express comes with two free Priority Pass cards, one for you and one for a supplementary cardholder. Each card admits two so a family of four gets in free. You get access to all 1,300 lounges in the Priority Pass network – search it here.

You also get access to Eurostar, Lufthansa and Delta Air Lines lounges.  Our American Express Platinum review is here. You can apply here.

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

If you have a small business, consider American Express Business Platinum instead.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Preferred Rewards Gold is FREE for the first year. It comes with a Priority Pass card loaded with four free visits to any Priority Pass lounge – see the list here.

Additional lounge visits are charged at £24.  You get four more free visits for every year you keep the card.  

There is no annual fee for Amex Gold in Year 1 and you get a 20,000 points sign-up bonus.  Full details are in our American Express Preferred Rewards Gold review here.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

HSBC Premier World Elite Mastercard gets you get a free Priority Pass card, allowing you access to the Priority Pass network.  Guests are charged at £24 although it may be cheaper to pay £60 for a supplementary credit card for your partner.

The card has a fee of £195 and there are strict financial requirements to become a HSBC Premier customer.  Full details are in my HSBC Premier World Elite Mastercard review.

HSBC Premier World Elite Mastercard

A huge bonus, but only available to HSBC Premier clients Read our full review

PS. You can find all of HfP’s UK airport lounge reviews – and we’ve been to most of them – indexed here.

Comments (82)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Tanya says:

    OT- Need URGENT help!!!! I tried calling US last night to get 2 club world flights 355 days out. I was on hold fr so long and missed them!

    Going to try again tonight….does anyone have a number that they have recently used and had success with? I did get through to one US office but they said they couldn’t deal with executive club queries!

    • Anna says:

      Did you try and book them online while you were on hold? Worth hedging your bets.

    • The Original David says:

      To answer the original question, I had a fairly quick response from the Hong Kong number a couple of days ago. For an Upgrade using Avios rather than a 2-4-1 redemption, but at least they answered the phone promptly at around 5am GMT.

    • Lady London says:

      Apparently best to dial in about 10 mins early (or however long you think you might have to wait for an agent to pick up, plus the 10mins) so you can get set up, through security on your account etc., ready to pounce when the clock strikes.

      Based on your experience I would start earlier tonight, but be prepared to call back until you land an agent about 10min ahead or the one you get won’t keep you on hold after getting you through security for your EC account.

  • Anthony says:

    Luton airport is clearly an ongoing project and crazy busy. But for me the lack of signage to the car rental was very frustrating last time I was there (2018). The bus stop to catch the bus to pick up a car was not advertised and it was only the kindness of strangers which ensured our family with tired children and lots of bags finally located the right place. Staff at the Avis went beyond to help us get going but we all agreed Luton – like Ryanair- was now on our personal no fly list.

  • Peter K says:

    All this chat reminds me of an article I once read about not paying extra for exit row seats, buying a long haul ticket that didn’t include food etc.

    One person in the article who bought the cheapest possible ticket option every time said that she viewed going on a plane like being in a little prison to get to your destination and that helped her cope with it. I have always viewed flying a little differently after reading that.

    • The Savage Squirrel says:

      It’s a reasonable view really. The nicer business class seats in the sky are roughly the same sleeping experience as a £25/night hostel bed…

  • Sam B says:

    OT: My other half is off to to Heathrow today and has a Lounge Club card/ 2 free passes courtesy of Amex Gold. She has lost any documentation that came with the card.
    For entry, is it just a case of showing/ swiping the Lounge Club card at the lounge and ensuring she has her Amex Gold with her?

    Thanks

    • Rhys says:

      You need to show the lounge club card, which you should have got in the post.

      • Sam B says:

        Yes she has the card – I just wasn’t sure if she needed to do anything else.

        Thanks!

  • Stefan Bard says:

    I enjoyed the Signature Lounge at Luton a few months ago.

    Great experience and just awesome seeing how the other half live. finding out that if plane land under a certain weight limit there is also no customs. They just park, go shopping in London and hop back on their plane. It is unreal.

    spent far too long watching Private jet movements, full-on Av Geek mode 🙂

  • Liam says:

    I have used this a few times, albeit not for a year or so. My main memory is “priority boarding” meant in reality waiting in a line outside (in the cold) to board the plane while everyone else was still in the terminal at the gate.

  • Nori says:

    Yes John, I use it all the time for transporting liquids.

  • Bee says:

    Hello

    I asked a question in relation to the BA 241 – whether you can gave an outbound to one city and an inbound from another eg heathrow to Kuala Lumpur and then Singapore to heathrow. The answer was yes. My follow up question is that would that mean the booking must be done over the phone.

    And is this the same for the virgin 241.

    Many thanks

    • Rob says:

      Virgin 241 must be done on the phone anyway.

      A BA open jaw must be booked on the phone, yes, whether or not you’re using a 241.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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