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Are you listening British Airways? Air Canada shows how elite status extensions should be done

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Air Canada is not an airline we cover much on Head for Points, but it is definitely worth covering its approach to extending the status of its Altitude frequent flyers due to coronavirus.

Air Canada is a little like British Airways.  It dominates its market, with a strategy of buying up competitors (Canadian, Air Transat) with minimal Government pushback rather than wasting time doing anything innovative.  Only WestJet has slipped through its clutches.

Given that background, you could have imagined Air Canada taking a ‘stuff them’ approach to looking after its frequent flyers.  Instead, it has come up with an outstanding package.

The bottom line is that it is effectively wiping out 2020 with some extra benefits for those who will still end up flying.

As it says on its website:

“Loyalty is a two-way street – certainly in good times, but especially so in hard times. As an Air Canada Altitude member, you have proven your commitment to Air Canada, and that is a great honour to us. Just because most of us aren’t flying right now, that doesn’t mean we value your loyalty any less.”

What is Air Canada offering to its Altitude elite members?

There are three elements to this, allowing them to cover all bases:

If you earned Altitude elite status in 2019, to run throughout 2020, your status has been extended to the end of 2021

If – by some miracle – you manage to renew your existing elite status in 2020, you can GIFT the status to a friend.  You won’t need it yourself, as your status has automatically been extended to 2021.  If you go up a status level based on your 2020 flying, your friend gets the higher status level.

If you are working towards earning or improving your elite status, you can donate your Aeroplan miles to charities fighting COVID-19 and receive Altitude elite status miles in return.  The conversion rate is 5:1.  (If you treat British Airways Executive Club Gold as equal to Altitude Elite 50K status, it is the equivalent of British Airways letting you earn up to 750 tier points by donating 167 Avios per tier point to charity.)

There are a few smart elements about this:

No-one needs to get stressed.  If you earned status for 2020, you will still have it next year.  Don’t worry about having to fly.

However …. if you ARE flying, there is still a good reason to stick with Air Canada because of the carrot of being able to give elite status for 2021 to a friend if you requalify

You even have the ability to earn a higher status level by trading in some of your Aeroplan miles

The only thing that is not clear is whether the requirement to also spend a specific amount with Air Canada to earn status is waived or reduced.  If it isn’t, it would drastically reduce the incentive to donate Aeroplan miles to charity in return for additional Altitude status miles.

There is also not a lot of incentive here for someone who currently has no Air Canada status and was hoping to earn it this year.

Air Canada is also letting your earn status miles from home

Whilst the details are not yet public, Air Canada is also launching a series of home-based promotions which will allow you to earn additional Altitude status miles.  Traditional ‘redeemable’ Aeroplan miles will also be available.

The Air Canada website has more information on their coronavirus policies.

PS.  If you missed it, this article on how Air Canada’s Maple Leaf Club airport lounge pass scheme works is worth a read.

How is British Airways handling Executive Club status extensions?

For comparison, this HfP article looks at the British Airways Executive Club coronavirus status extension offer.

The current offer is:

The number of British Airways tier points you need to earn or retain status will be reduced by 30% for members due for renewal on 8th April, 8th May and 8th June

If your membership is due to renew from 8th July onwards, there is no concession.  You will need to earn the full number of tier points to renew or gain status.

The requirement to have flown four BA cash flights (on top of earning the necessary tier points) is waived

All 2-4-1 vouchers and Gold Upgrade Vouchers will automatically be extended by 6 months (which we already wrote about here)

This page of ba.com has more details.  2020 is definitely NOT cancelled for British Airways, even though Delta, Air Canada, Qatar Airways, Qantas, United and many others have already decided to roll over status for 12 months.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital on Tap Business Rewards Visa

Huge 30,000 points bonus until 12th May 2024 Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (71)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Simon says:

    Only issue with air Canada is that they completely refuse refunds for both cancelled flights and for fully flexible tickets , no discussion they just completely refuse full stop. Can’t speak for anyone else but BA have refunded all my cancelled flights

  • Jason K says:

    I missed my Delta gold medallion target on 1 Feb (covid unrelated) and Delta has still upgraded me to gold, and extended it until 1 Feb 2022. They’ve done this for anyone that just missed status due to Covid. I was lucky to get caught in a wide net.
    Ecredits for cancelled flights are also valid for 2 years.

  • Denise Sheard says:

    With BA present customer service and attitude towards cancelled flight refunds and BA executive status they deserve to be out of business

    • The Original David says:

      Although ironically, it’s exactly that attitude which has put them in a stronger cash-flow position than they would otherwise been in, so are in fact less likely to go out of business!

  • Jake says:

    I fly BA fairly regularly between Denver and LHR and have Gold on BA.
    If I can earn a decent status on UA at half the going rate due to Corona and BA does nothing, I will probably status match and switch.

  • david dony says:

    Missing the threshold for gold @1020 TP today. Asked if they could give me gold anyway, but no
    !

    • Cheshire Pete says:

      Where u expecting to get it with Bookings that were cancelled up to April 8th?

  • Al says:

    I think BA has had the worst attitude compared to most important players in airline and hotel industry. Their current behaviour is on par with budget airlines.
    I will go out of my way to avoid BA once this is all over, the last 2 years with BA have been awful, it’s somewhat annoying to see how they completely destroyed good customer service in 1-2 years.

    • Rich says:

      The rot has been going on for longer than that, courtesy of Walsh and his puppet Cruz. Once you go down the road of “profit at any cost”, you lose Customer service and develop a couldn’t care less attitude. Its atrocious.

  • Andrew says:

    BA are treating Exec Club members so appallingly compared to other airlines and I feel totally let down by them. I am currently gold and obviously won’t retain for next year or see any of the benefits of earning it last year due to no flying this year. I for one will vote with my feet, and will fly other airlines wherever possible and look forward to not having to put up with BA’s ambivalent customer service and inferior inflight products anymore. In a way I feel free from the shackles of the Exec Club now and wonder why I put up with such a mediocre airline for so long.

    • Doug M says:

      You say you’ll vote with your feet, and so do many others. But the underlying truth is that BA passenger numbers (normal times) suggest they don’t need you and anyone else that says this. Flyertalk is always full of complaints from the I’ll never fly BA again posters, then they continue to post and comment on BA service clearly putting the lie to the previous declaration. The nature of being angry at some slight, real or perceived, is that over time we most of us end up reverting to what’s easiest for us, and if you live in London or much of the south, BA is typically just that, the easiest choice.
      I’m firmly in the do what’s easiest best for me camp. I’m not going to connect in Frankfurt or Amsterdam to fly to Madrid or Berlin, and my experience of Ryanair means they’re a last resort, Easy better, but Gatwick and Luton are a bit crap for me. Whatever BA do or don’t do, live in London and they’re the best option. Miles earned long haul typically mean seldom paying for a short haul flight. BA are far from perfect, but they work for me, status extension would be great, and it may well happen anyway. BA are always last to the giveaway, and first to the takeaway. Nature of the company’s ethos.
      I’m not a BA apologist, just something of a realist.

      • Genghis says:

        Good post!

      • Paul Pogba says:

        I think this coupled with a lack of non-flight earning opportunities on other airlines since MBNA pretty much fell out of the market means BA don’t need to worry too much. Its a shame HSBC or Amex don’t offer more partners but I imagine people like semi-exclusive deals.

      • Kev 85 says:

        Yep. You’re not flying BA out of “loyalty”, you’re doing so because it’s convenient. I live near Heathrow so will generally fly from there. I really don’t care about specifically flying BA though and will choose the cheapest/best option.

        Showing loyalty to companies is bizarre behaviour, given that they couldn’t care less about you.

      • Andrew says:

        Indeed. Barely a day goes past without someone on here or FT complaining about how BA’s lounges are always so crowded. BA now have the perfect excuse to cull some status members which is probably much needed. I’d have thought that if you’re genuinely important to BA, are close to maintaining/gaining status and can demonstrate that through cancelled bookings then BA will probably make an exception on an individual basis.

        • ken says:

          “BA will probably make an exception on an individual basis.”

          You reckon ? More like computer says no.

          I’d agree with the rest of your post. BA tend to under reward business customers making 1/2 dozen trips to the US a year, and paying flex price, and over reward those making the odd cheapo business class flights on another carrier combined with a couple of weekend breaks with BA.

          If you want to cull the lounge numbers, maybe make a BA annual spend stipulation.

          • AJA says:

            There is already a minimum BA spend stipulation in the need to fly on either 2 (Bronze) or 4 (Silver/Gold) eligible flights on BA or IB. The fact that they only have to be the cheapest economy tickets is by the by.

  • Ra says:

    Still waiting for refund of cancelled flights, 18 days and counting….

    • Andrew says:

      21 days and counting. Agent told me 7 days. Lies! All lies!!!

      • Liz says:

        26 days for me. I called again yesterday and was told the refunds were dealt with in India but as their offices are now all closed they brought them back to the UK 10 days ago to be dealt with. Managed to finally get my Avios which is a start.

      • Nick says:

        21 days ago the team in India that processes manual refunds was still allowed to work. Today it’s not. I don’t know where exactly you think BA is going to rustle up enough trained skilled staff to get them done as quickly onshore, but in the real world it’s just not possible.

        It may surprise you to learn that BA is trying its absolute best to get these paid out as quickly as they can. A team of managers in NCL has been drafted in, and anyone in head office who happens to have refund training/accesses has been spared furlough to help get through the list. Given how ranty you lot are, I seriously don’t know why they bother.

        • Andrew says:

          Well I wish they would just hurry up and do it then. Funny how the booking system is fully automated to take your money but a refund needs a manual operation….

          • JRC says:

            +1 this. Once this has blown over we need the CMA and other consumer watchdogs to go through this. I understand why companies don’t want to refund the cash straight away but it needs to go both ways.

        • Anna says:

          Because it’s our legal entitlement maybe and BA has been demonstrated to be applying underhand tactics (e.g. tinkering with their IT system to deny cash refunds) in other areas?

          • Geoff says:

            I never know whether this is deliberate tinkering or just the usual incompetent BA ‘IT’ in general. They send out emails which say ‘Your holiday is cancelled, call us on this number’ but that number just tells you that all calls are consolidated on a single different number, which just gets cut off. I tried all press 1/press 2 options and each resulted in ‘we can’t connect you right now’ and got cut off. Even the vouchers, when you do get one, cannot be used online so adding to the phone workload.

            Anna – did you ever see that redemption cash refund?

        • Liz says:

          We are not being ranty. I’ve been told 3 different things each time. I don’t want to have to phone but I feel after 26 days I am justified in chasing it again. The phone line says refunds will be paid in 14 days – they need to update that for a start. There should be a proper chronological order to the refunds which there doesn’t seem to be – some getting refunds quickly others not.

          • Nick says:

            Those with ‘simple’ bookings can have refunds paid automatically, it’s ‘complex’ ones that have to be run manually. That’s why some refunds are coming through quicker than others. Sadly the definition of ‘complex’ is wider than many would like… I’m sure they’ll look at that once this is over, it’s never been needed before. The list for manual processing is indeed handled in time order.

            And yes, it would be lovely if everyone in the contact centres could have exact expected wait times on hand every time they speak to a customer… sadly that process isn’t in place either.

            In normal times it would be entirely fair to be angry at BA for not handling this well. And yes, even now they would do well to communicate better what’s going on so customers at least understand. But we’re not in normal times, everything in BA has been turned on its head, and they’re doing what they can to get through it. Some flexibility and understanding from customers would also – in my opinion of course – be fair at this time.

        • Steve says:

          You don’t know why they bother? Perhaps because they are legally obliged to do so? It has never failed to amaze me how quick ANY company is to take money from you but how many hoops have to be jumped through in the event you are entitled to a refund.

          Why don’t people just do a charge back anyway?

          • Genghis says:

            It’s 4 weeks tomorrow since I initiated a Qatar refund. 4 weeks is the upper limit that refunds are meant to be paid. Am I confident at receiving a refund? No. I started the chargeback on Monday; can always cancel if it comes through.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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