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BA launches unprecedented 75% ‘buy Avios points’ bonus – worth it?

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British Airways has launched a new ‘buy Avios’ bonus promotion – and it is the most generous we have ever seen.

Until 18th May you will receive 75% bonus Avios when you buy or gift points as long as you are a British Airways American Express cardholder.  It even seems to work if you’ve had a BA Amex in the last couple of years – see below.

If you are NOT a British Airways American Express cardholder, you get a 50% bonus.

Avios wing 11

Even better, there is no minimum purchase.  The bonus kicks in with the smallest 1,000 Avios transaction.

You need to visit ba.com via this page in order to buy.

IMPORTANT: The landing page shows a 50% bonus irrespective of whether you are a BA Amex cardholder or not.  However, when you reach the purchase page it WILL show you the 75% bonus rather than the 50% shown on the first page.

British Airways has increased the number of Avios you can buy under this deal – the cap is now 200,000 points per year!  Annual purchase limits have been reset so that everyone can buy the full 200,000 + 75%.

This means that, with the bonus, you can buy up to 350,000 Avios for a whopping £3,215 – as long as you have a BA Amex.  Despite what the website says, you can pay with any American Express card.

What if I just cancelled or just got a BA Amex?

Here’s the thing.  The Executive Club website appears to be offering the 75% bonus to anyone who has earned Avios from a BA Amex credit card in the last couple of years – even if you don’t still have it.

This means:

if you just took out a British Airways American Express card in the last couple of weeks, you probably WON’T be offered 75%

if you cancelled your card in the last two years you probably WILL be offered 75%, although this seems to vary looking at our comments section

Interestingly, some people who still have a Lloyds Avios credit card, but NOT a BA Amex, are also being offered 75%!

The website says that you MUST pay with a British Airways American Express card.  However, ANY American Express card will work.

What does it cost if I have a BA Amex?

In general, you will pay around 0.92p per Avios under this offer.  Based on my spreadsheet of the last 7.7 million Avios I redeemed, I got 1.18p of value.  This is using very conservative valuations for the flights booked, eg I value a Business Class flight to Dubai at £1,500 because even if BA isn’t charging that there is usually a deal with a secondary airline.

If you don’t have a BA Amex, you will be paying nearer 1.1p as your bonus is only 50%.

As my core article on ‘What is an Avios worth?’ shows, it is easy to get a lot more than 0.92p.  My 1.18p real-life valuation is low because I do a lot of Gold Priority Rewards (using double Avios to force open a seat, mainly due to school holiday restrictions) and don’t always have a BA Amex 2-4-1 voucher to use.  I also tend to use Avios irrespective of the value, because I am sitting on a lot of them.

If you are strategic you should do far better than me – certainly far better than 0.92p.  It is well worth thinking about at this price even if you are not normally a buyer.

The link to buy is here.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital on Tap Business Rewards Visa

Huge 30,000 points bonus until 12th May 2024 Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (229)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • mr_jetlag says:

    Nah. Decent deal but BA need to stop playing games with YQ and offer more J availability before I buy Avios.

    • AndyF says:

      I couldn’t agree more I find it difficult to book flights 355 days out due to work commitments. It’s all well and good selling Avios but more redemption options need to open up than 2 business class and 4 economy. Per flight.

  • Nick G says:

    Why is it when I look at the Avios required in a zone 2 flight it now shows 19250 required in club and 50p as a one way either from or to LHR? What happened to it being 15k?

  • Alan says:

    Too pricey for me, I tend to value airline miles at 0.75p. Also don’t fancy adding to existing balance as going to be a while before I can make use of it anyway!

  • Ron says:

    This is quite handy, as we are 25k Avios short to get 4 CW return to the US for next summer. The only thing that I’m not sure is that we are seeing some really good deals in WTP, it may work out better to get cheap WTP with cash then upgrade with Avios to CW, but then I don’t know what to do with my 2-4-1s then?

    • Alan says:

      Generally UuA from WTP is decent value as still TP and Avios on underlying fare. I guess you could just use the 241 on another holiday? 😎😁

  • Riccatti says:

    BA top page only speaks about “Take a step towards your next adventure with 50% bonus Avios”

    Then the web page not working, not for me.

    The only people who would buy are those who likely to travel any way, eg, Australian citizens for example, who know they will go back for Christmas. Equally, small business travellers to Europe who know they will need work trips.

  • Riccatti says:

    But for the sake of it, why Points.com handles each and every miles purchase.

    Can’t the big, established airlines manage their own, ONE web page for points purchase…

    • Marcw says:

      MeliaRewards points sale is not managed by points.com They used to, but not anymore.

    • Rob says:

      So you’re saying that you’d rather trust BA to build a secure payment processing platform?!

      As with many things in business, if someone offers to look after a service for you for a very modest fee (I reckon points.com charges about 7% including card processsing fees) then you should take it. Why reinvent the wheel?

      • Charlieface says:

        BA anyways processes cards, judging by the big fine they just got for the data breach, as do all other airlines.
        I think they want it to be not processed by them so they can get out of claims, also to avoid paying double/triple points for airline spend on cards.

      • Riccatti says:

        Yes, Rob. BA already processing payment transactions en masse. Fees and extras such as seat selection is already their specialty.

        Points purchase would be one more web form essentially. They must also have all sorts of dev from Avios.com platform.

        7% fee for handling the points purchase — this is where it adds up. Buying Avios for 0.83p vs 0.9p (during discount time) might persuade even as prudent collector as you.

        @Charlieface, yes the finality of sale/no claims is a good excuse to have points.com

      • Callum says:

        That makes sense if it’s something your business doesn’t do or can’t do easily.

        BA already has systems for taking card payments and systems for issuing Avios. There must be a reason, but it doesn’t make much sense to me to just throw away 5% of revenue over something so simple.

        • Lady London says:

          Perhaps selling points via a third party could have been one way Lufthansa could have avoided being directly sued in court for points value?

        • MM says:

          Points takes the credit risk on issuing a product in real time. BA doesn’t do that in its loyalty scheme or in its normal business; they take cash and provide a product / points a lot later.

          They pay for Points to take credit risk, maintain robust tech and provide additional products (it spreads development cost over 50 or so airlines, rather than 1).

          They do the credit card stuff themselves as there is no material fraud risk (you get points later, and the fraud is weaned out by the card provider themselves).

          Makes sense to me.

  • Mike says:

    Can you use any cards to buy the miles or does it have to be the BA AMEX?
    If I use ex the Gold Amex will I get any points for the purchase itself?

  • Mike G says:

    Buying gift vouchers from a closed shop that can only be spent in-store – what could possibly go wrong?!

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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