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Goodbye Jurys Inn – entire hotel chain to be rebranded this year

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The Jurys Inn hotel brand is to disappear this year, after its Israeli owners decided to rename its 35 hotels.

All of the remaining sites are to be rebranded as Leonardo, which is the biggest hotel brand owned by Fattal Group. Fattal acquired Jurys Inn for £800 million in 2017 and also owns the Leonardo Royal and Nyx brands.

Jurys Inn to rebrand as Leonardo

According to an Irish Independent article, the Jurys name dates back over 175 years. William Jury opened a guesthouse in College Green in Dublin in 1839.

Some key Jurys Inn sites had already been rebranded, such as the Hatton Cross site just outside Heathrow Airport. This hotel now trades as a Hilton Garden Inn. The Jurys Inn at Chelsea Creek in West London was rebranded under Hilton’s DoubleTree brand. The Jurys Inn name had seemed to be in decline for many years until 2015, when eight ex-Thistle properties joined its ranks.

The Leonardo brand has grown to 15 UK hotels in recent years, including an ex-Holiday Inn on Bath Road at Heathrow, and the two brands have effectively been operating as one for some time. There are 145 Leonardo hotels globally.

Our last review of the Jurys Rewards loyalty scheme is here. This will presumably now be merged into the Leonardo AdvantageCLUB programme.


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Comments (14)

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  • James says:

    The Leonardo at Aberdeen Airport is up there with the worst ever.

  • Ls says:

    I only had terrible experiences at these hotels

  • Panda Mick says:

    Interesting fact: The HGI at Hatton cross still has signs of the nold Jury’s Inn: The stairwell that leads down to reception still has the original carpet and wasn’t touched in the refurb 🙂

  • Sam says:

    I don’t like the new name. I mean it is already very difficult to pronounce, six syllables just to say out the hotel name. Also the new name itself never gives me a high end feeling, it sounds like some family-owned hostels. Some of the Jurys inn are still regarded as more upscale than holiday inn express.

    • Guernsey Globetrotter says:

      Well Sam it’s no worse in terms of syllables than Intercontinental, for instance. Also doesn’t run the risk of what happened to me and a business colleague in Houston once when we got in a taxi, said ‘Intercontinental please’ and the driver took us miles away, assuming we wanted to go to Houston International Airport !

      • Andrew. says:

        Intercontinental is shaper to say though with the Ts and the Cs and has just one potential pronunciation.

        I’ve no idea whether It’s Linn – arr – doh, Lee-Owe-narr-doh, Lenn-arr-doh and there’s bound to be further varieties.

        It’s as bad as the taxi driver looking baffled when I used to ask them to take me to a Menzies hotel.

        • Sam says:

          @Andrew exactly my point. Also Leonardo isn’t one of those well known brands amongst the hotel brands that are named after people (i.e. not Hilton, not Conrad) and is not the easiest to pronounce with my tongue keep rolling to the back of my throat twice to just say out one word

    • mkcol says:

      How can Leonardo have 6 syllables?

      • Sam says:

        Hotel. I’d be surprised if your taxi driver would know Leonardo is actually a hotel without putting 6 syllables onto it

  • FlyingPtarmigan says:

    I used to enjoy my stays at the Jury’s in Southampton, which seemed to have very savvy business expenses pricing. It included two glasses of wine or beer as an option on the prix fixe menu in recognition that people generally can’t claim drinks – just shown as “Fixed price menu” on the receipt. Similarly, there was a option of paying for the free Wi-Fi, which included a movie rental. Stuff like that builds proper loyalty.

  • John says:

    A recent stay at Jury’s Waterfront Inn Brighton was so poor that I promised myself never again. Without enumerating everything that upset me : it needs investment and refurbishment.

  • Scott says:

    Changing the Jurys name is a good move, and one which many (many) senior staff have wanted for some time. The name Jurys Inn conjures up some small, cosy … er… inn, and that’s not the image Jury’s wanted, because it didn’t reflect their properties. A previous sales manager pronounced the brand as Leo-nar-do (as in Da Vinci), reflected by the logo. A change for the better.

  • Andy says:

    Hopefully they will get rid of their ‘signature scent’ which is pumped around the public areas. It smells like cheap floor cleaner and is the same in every Jury’s Inn…

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