Reply To: BAEC changes – “2 yrs in the making” and based on “extensive modelling”?

[BA Flyer IHG Stayer]

NorthernLass wrote:

But you’ve either completely misunderstood or just wanted to get some sort (completely misdirected) dig in; I was asking how, if the consultants command such high fees, do they manage to miss fairly obvious consequences of their proposals? Apologies if it wasn’t simple enough!

Because they don’t know how exec club works in any great detail. They don’t understand things like soft landings (and their importance to people) or how the scheme generates loyalty (and income) to BA and how people would plan bookings around earning status and points. Basically they don’t understand people.

And they don’t talk to the people who know the scheme in detail and that’s the likes of the exec club phone agents and their direct supervisors. They only talk to management and often they don’t have a clue about the ins and outs.

If an airline without a loyalty scheme was starting one now then earning status via cash spend would be the way forward as it won’t hack off a huge number of your customers because this it would be a new thing,