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Apple AirTag. Track your keys, wallet, luggage, backpack. Replaceable battery. Water-resistant. One-tap set up with iPhone or iPad.

4.6 out of 5 stars 81,632 ratings

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£26.60 with 24 percent savings
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Purchase options and add-ons

Brand Apple
Are batteries included Yes
Material Stainless Steel
Number of batteries 1 CR5 batteries required. (included)
Compatible devices iPhone, iPad. Requires iPhone SE, iPhone 6s or later, or iPod touch (7th generation) with iOS 14.5 or later, or iPad Pro, iPad (5th generation or later), iPad Air 2 or later, or iPad mini 4 or later with iPadOS 14.5 or later. See more

About this item

  • Keep track of and find your items alongside friends and devices in the Find My app
  • Simple one-tap setup instantly connects AirTag with your iPhone or iPad
  • Play a sound on the built-in speaker to help find your things, or just ask Siri for help
  • Precision Finding with Ultra Wideband technology leads you straight to your nearby AirTag (iPhone 11 or later)
  • Find items further away with the help of hundreds of millions of Apple devices in the Find My network
  • Put AirTag into Lost Mode to be automatically notified when it’s detected in the Find My network
  • All communication with the Find My network is anonymous and encrypted for privacy

Compare Apple AirTag

DEVICE
PRICE
£26.60
£92.00
RATINGS
4.6 4.6 out of 5 stars (81,632)
4.6 4.6 out of 5 stars (44,063)
SPLASH, WATER, AND DUST RESISTANCE
Rated IP67 (maximum depth of 1 meter up to 30 minutes) under IEC standard 60529
Rated IP67 (maximum depth of 1 meter up to 30 minutes) under IEC standard 60529
CONNECTIVITY
Bluetooth 5.0 for proximity finding, Apple-designed U1 chip for Ultra Wideband and Precision Finding NFC tap for Lost Mode
Bluetooth 5.0 for proximity finding, Apple-designed U1 chip for Ultra Wideband and Precision Finding NFC tap for Lost Mode
SPEAKER
Built-in speaker
Built-in speaker
BATTERY
User-replaceable CR2032 coin cell battery
User-replaceable CR2032 coin cell battery
SENSOR
Accelerometer
Accelerometer

Technical details

AirTag

In the Box

AirTag with CR2032 coin cell battery installed, Documentation

Splash, Water, and Dust Resistance

Rated IP67 (maximum depth of 1 meter up to 30 minutes) under IEC standard 60529

Connectivity

Bluetooth 5.0 for proximity finding, Apple-designed U1 chip for Ultra Wideband and Precision Finding NFC tap for Lost Mode

Speaker

Built-in speaker

Battery

User-replaceable CR2032 coin cell battery

Sensor

Accelerometer

Diameter

1.26 inches (31.9 mm)

*Height *

0.31 inches (8 mm)

*Weight *

0.39 ounces (11 g)

What's in the box?

  • AirTag
  • Customer reviews

    4.6 out of 5 stars
    81,632 global ratings

    Review this product

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    Customers say

    Customers find the AirTag works well from the box with no issues, is easy to set up and use, and appreciate its solid construction and compact size that fits in any wallet. The tracking accuracy is positive, with customers noting they can easily track its location. While some customers consider it a solid investment, others feel it's not worth the money. Battery life receives mixed feedback - some say it lasts ages while others report it drains quickly. Connectivity experiences are also mixed, with some finding it easy to link with their iPhone while others report connection issues.

    973 customers mention ‘Functionality’830 positive143 negative

    Customers find the AirTag effective and useful, noting that it works well straight from the box with no setup issues, and one customer mentions it flawlessly integrates with the Apple ecosystem.

    "...Good tiny tracker!" Read more

    "Rill isn’t. I bought two of these for holiday suitcases and they work well...." Read more

    "...Final verdict: Super useful, sleek, and reliable. If you’re in the Apple world, it’s a no-brainer." Read more

    "...The app works with iOS and Android, and works quite well...." Read more

    519 customers mention ‘Tracking accuracy’371 positive148 negative

    Customers find the AirTag's tracking accuracy positive, being able to easily monitor its location and keep track of items like suitcases.

    "...it, and I would like to buy more it is already came in very useful to find my wallet." Read more

    "...The ability to play a sound on the Air Tag to help locate it is very useful and the sound quality is appropriately loud and of a pitch to be noticed." Read more

    "...so Trackability variable. It's had been very useful for us though. *..." Read more

    "...is limited by the range of that technology, so great for finding you wallet before you rush out of the door but not so good if you drop your keys on..." Read more

    388 customers mention ‘Ease of use’370 positive18 negative

    Customers find the AirTag easy to set up and pair with their phones.

    "...Very easy to connect to iPhone and I would recommend buying the key rings or cases to put them in to give them more protection...." Read more

    "...Setup was incredibly simple: just bring it near your iPhone, and it connects in seconds...." Read more

    "Easy to use , and changeable batteries. Appears to work in the house , where I seem to lose my keys . Not sure how it would work in suitcases ...." Read more

    "...As with most Apple products, the setup was effortless. I just brought the AirTag near my iPhone, and within seconds, it was linked to my Find My app...." Read more

    187 customers mention ‘Design’175 positive12 negative

    Customers appreciate the AirTag's design, noting its sturdy construction and genuine appearance.

    "...Final verdict: Super useful, sleek, and reliable. If you’re in the Apple world, it’s a no-brainer." Read more

    "...The quality of the product seems excellent. I have 4 of these and use one to track my wallet...." Read more

    "...and it still works perfectly.- So durability amazing!" Read more

    "...Reliable in Real-World Scenarios I’ve tested the AirTag beyond my home, and it works beautifully in crowded areas...." Read more

    153 customers mention ‘Size’135 positive18 negative

    Customers appreciate the AirTag's compact size, noting it's ideal for suitcases and key rings, with one customer mentioning it's about the size of a 50p coin in the UK.

    "...of battery as I have had it for 2 to 3 months and it is quite small so wont take up space. Good tiny tracker!" Read more

    "...It’s small, effective, and seamlessly integrates with Apple’s ecosystem...." Read more

    "Very easy to pair with iPhone and perfect size not to get in the way" Read more

    "...It’s nice to just throw this anywhere since it’s so small and forget as that actually happens lol." Read more

    395 customers mention ‘Value for money’177 positive218 negative

    Customers have mixed opinions about the AirTag's value for money, with some finding it well worth the cost and considering it a solid investment, while others feel it's not worth the expense.

    "...for Android users, and accessories (like key rings or holders) can get expensive. Final verdict: Super useful, sleek, and reliable...." Read more

    "...again when travelling although a bit pricey these AirTags are definitely worth it, and I would like to buy more it is already came in very useful to..." Read more

    "...As this was on my cat it was useless. When it did work it was so slow and didn’t give an accurate position." Read more

    "Great easy to set up put on my keys so do not lose them good price" Read more

    195 customers mention ‘Battery life’92 positive103 negative

    Customers have mixed experiences with the AirTag's battery life, with some reporting it lasts for months without needing frequent replacements, while others find it drains quickly.

    "...It’s an enormous thing, eats batteries and gives off a lot of very odd locations and false alarms...." Read more

    "...It seems to never run out of battery as I have had it for 2 to 3 months and it is quite small so wont take up space. Good tiny tracker!" Read more

    "...It appears that only cheap batteries work, certainly not Duracell as the coating applied to these batteries is not compatible with the connectors..." Read more

    "...The battery life is excellent—it’s been months and still going strong. What I really love is the integration with the Apple ecosystem...." Read more

    189 customers mention ‘Connectivity’107 positive82 negative

    Customers have mixed experiences with the AirTag's connectivity, with some finding it easy to link to their iPhone while others report issues with the device not connecting at all.

    "...The AirTag leverages Apple’s massive network, making it one of the most effective tracking devices available...." Read more

    "Great product but the battery connection was faulty on my first one, so I returned it, had the refund, bought another and it’s perfect...." Read more

    "So far so good, the air tag is in my car and I have shared the tag with my partner to see...." Read more

    "...REMEMBER these tags do not have a gos connection or anything like that, they rely on sending a signal to any nearby apple devices, so if your cat..." Read more

    Great for a person that always misplaces their wallet and key!
    5 out of 5 stars
    Great for a person that always misplaces their wallet and key!
    After losing my wallet a few times, I decided to get an AirTag, I decided to get a card shaped holder to be able to put it into my wallet card slots and it worked perfectly. I never have to worry about losing my wallet again when travelling although a bit pricey these AirTags are definitely worth it, and I would like to buy more it is already came in very useful to find my wallet.
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    Top reviews from United Kingdom

    • Reviewed in the United Kingdom on 7 February 2025
      Style Name: SingleVerified Purchase
      I recently purchased an Apple AirTag, and it has been one of the best investments I’ve made for keeping track of my belongings. As someone who frequently misplaces my keys and wallet, I was looking for a reliable solution, and the AirTag has exceeded my expectations in every way.

      Seamless Setup & Integration

      The one-tap setup with my iPhone was incredibly easy—within seconds, my AirTag was linked to my Apple ID and ready to go. It integrates perfectly with the Find My app, allowing me to see my AirTag’s last known location at any time. I love that I can name my AirTag based on the item it’s attached to, making it simple to keep track of multiple things.

      Precision Finding is a Game-Changer

      One of my favorite features is Precision Finding. When I misplace my keys around the house, my iPhone guides me straight to them with on-screen arrows and distance tracking. It even provides haptic feedback, making the process effortless. The built-in speaker is another great touch—I can make my AirTag play a sound, making it even easier to locate lost items.

      Long Battery Life & Replaceable Battery

      I was happy to learn that the AirTag comes with a replaceable battery that lasts about a year. Unlike other trackers that require constant recharging, this is a huge plus. When the battery eventually runs out, I can simply swap it out instead of buying a whole new device.

      Lost Mode & Worldwide Tracking

      What really impressed me is the Lost Mode feature. If I ever lose an item outside my home, I can enable Lost Mode, and if someone else with an iPhone comes near it, I’ll get an anonymous location update. The AirTag leverages Apple’s massive network, making it one of the most effective tracking devices available.

      Durability & Water Resistance

      The IP67 water resistance rating gives me peace of mind that it can handle splashes or rain without any issues. I don’t have to worry if I accidentally drop my keys in a puddle or spill something on my bag.

      Final Thoughts

      Overall, the Apple AirTag is an absolute must-have for anyone who wants to keep track of important belongings. The flawless Apple ecosystem integration, Precision Finding, long battery life, and worldwide tracking capabilities make it an exceptional product. Whether you’re using it for keys, a wallet, luggage, or even a pet’s collar, it’s a smart and reliable way to never lose track of what matters most. Highly recommended!
      23 people found this helpful
      Report
    • Reviewed in the United Kingdom on 2 May 2025
      Style Name: SingleVerified Purchase
      The Apple AirTag is one of those gadgets you don’t think you need—until you lose your keys or bag and realize it’s a lifesaver. Setup was incredibly simple: just bring it near your iPhone, and it connects in seconds. The Precision Finding feature works great if you have a newer iPhone (with U1 chip), and the regular tracking with sound and Find My app is solid too.

      I’ve used it on my keys, luggage, and even slipped one into my car just in case. The battery life is excellent—it’s been months and still going strong.

      What I really love is the integration with the Apple ecosystem. If I misplace something, I can locate it instantly, and the network of iPhones around the world can help track items even when they’re far away. That’s powerful.

      Downside? Not ideal for Android users, and accessories (like key rings or holders) can get expensive.

      Final verdict: Super useful, sleek, and reliable. If you’re in the Apple world, it’s a no-brainer.
      8 people found this helpful
      Report
    • Reviewed in the United Kingdom on 22 May 2025
      Style Name: SingleVerified Purchase
      Rill isn’t. I bought two of these for holiday suitcases and they work well. Very easy to connect to iPhone and I would recommend buying the key rings or cases to put them in to give them more protection. I intend to use one of of them when I return to put into my hand bag too. I actually couldn’t remember where I put these at home before my holiday and when I looked under Find My on my iPhone the location was easily found as it ‘beeped’ when searching for it, although the sound wasn’t very loud.
    • Reviewed in the United Kingdom on 6 May 2021
      Style Name: SingleVerified Purchase
      this is the airtag from apple, a creative and useful gadget that could really help people who always leave things around and forgot the last place where they left it, particularly useful for keys

      the airtag came in a nice little box, got only leaflets and the airtag; on white side of the tag, it just look like an ordinary whiteboard magnet, and it’s really magnetic! it looks much better on the silver side, but it’s very easy to get scratched on the shiny smooth surface, there is a little plastic tab to be pulled for activation, the airtag paired to my iphone in no time, simple setup and very easy to use

      i tested it at home, signal is very good when it’s on the same floor with me, iphone could tell it’s direction very accurately within 10-20 feet; when it’s on different floor, iphone could even tell the tag is on different level, around its location

      i seldom lost my key, instead i always forgot where my car was parked, particularly in multi-storey car park, i wonder if this airtag could help me with that, but eventually i found it doesn’t work that well for this purpose

      if the air tag is placed inside car, it’s signal will became very weak, i tested when it’s placed inside the coin compartment near gear box, there will be no direction signal even i just standing outside my car, but iphone could still detect the tag is nearby within 20 feet

      when i placed the tag on the dashboard, it’s much better, direction signal could be detected around 10-15 feet, and iphone could detect the tag is nearby within 500 feet without any problem, away from 500 feet, iphone will open the map app and use the last gps signal to locate the tag, it’s much less accurate but still good to know where approximate the tag is

      so i couldn’t use the air tag for finding where my car parked, the remote fob works much better that the airtag

      anyway, i’m going to use the airtag with my keys, even if the chance of forgetting my keys is minimal, but the next problem is that, i cannot use the airtag with keys without the keyring/holder, and the air tag key ring is even more expensive than the airtag! buy 3rd parties key rings? maybe a good idea until i find a good one

      all in all, i’m happy with this product, even there is no actual use case for me yet

      hope you find these information helpful
      Customer image
      4.0 out of 5 stars
      definite no-no for finding my car

      Reviewed in the United Kingdom on 6 May 2021
      this is the airtag from apple, a creative and useful gadget that could really help people who always leave things around and forgot the last place where they left it, particularly useful for keys

      the airtag came in a nice little box, got only leaflets and the airtag; on white side of the tag, it just look like an ordinary whiteboard magnet, and it’s really magnetic! it looks much better on the silver side, but it’s very easy to get scratched on the shiny smooth surface, there is a little plastic tab to be pulled for activation, the airtag paired to my iphone in no time, simple setup and very easy to use

      i tested it at home, signal is very good when it’s on the same floor with me, iphone could tell it’s direction very accurately within 10-20 feet; when it’s on different floor, iphone could even tell the tag is on different level, around its location

      i seldom lost my key, instead i always forgot where my car was parked, particularly in multi-storey car park, i wonder if this airtag could help me with that, but eventually i found it doesn’t work that well for this purpose

      if the air tag is placed inside car, it’s signal will became very weak, i tested when it’s placed inside the coin compartment near gear box, there will be no direction signal even i just standing outside my car, but iphone could still detect the tag is nearby within 20 feet

      when i placed the tag on the dashboard, it’s much better, direction signal could be detected around 10-15 feet, and iphone could detect the tag is nearby within 500 feet without any problem, away from 500 feet, iphone will open the map app and use the last gps signal to locate the tag, it’s much less accurate but still good to know where approximate the tag is

      so i couldn’t use the air tag for finding where my car parked, the remote fob works much better that the airtag

      anyway, i’m going to use the airtag with my keys, even if the chance of forgetting my keys is minimal, but the next problem is that, i cannot use the airtag with keys without the keyring/holder, and the air tag key ring is even more expensive than the airtag! buy 3rd parties key rings? maybe a good idea until i find a good one

      all in all, i’m happy with this product, even there is no actual use case for me yet

      hope you find these information helpful
      Images in this review
      Customer imageCustomer imageCustomer imageCustomer imageCustomer imageCustomer imageCustomer imageCustomer imageCustomer imageCustomer image
      155 people found this helpful
      Report
    • Reviewed in the United Kingdom on 21 May 2025
      Style Name: SingleVerified Purchase
      I have quite a few Apple air tags. The battery life is pretty good. And tracking is good. Easy to use with find my item on Apple. I have covers for them. I have them on my keys, dogs, in my purse as I’m always losing them

    Top reviews from other countries

    Translate all reviews to English
    • Abc
      5.0 out of 5 stars Good product
      Reviewed in India on 15 June 2025
      Style Name: SingleVerified Purchase
      Very useful. I kept tracking my luggage while travelling.
    • Mei Sin Yeow
      5.0 out of 5 stars Regularly communicates with my IPhone.
      Reviewed in Singapore on 13 June 2024
      Style Name: SingleVerified Purchase
      The Air Tracker is a mini genius which I had inside my check-in bag throughout three weeks in Europe. It kept up regular communications through my iPhone (use the app Find My), and was most reassuring.
    • Al Cogan
      5.0 out of 5 stars Il top!
      Reviewed in Italy on 10 June 2025
      Style Name: SingleVerified Purchase
      Perfetto!
      Report
    • wery valerie
      5.0 out of 5 stars Localisation à phone
      Reviewed in Belgium on 5 June 2025
      Style Name: SingleVerified Purchase
      Fonctionne très bien
    • GLOUPS
      5.0 out of 5 stars Pour ne plus perdre ses clés !
      Reviewed in France on 10 June 2025
      Style Name: SingleVerified Purchase
      Les Apple AirTag sont de véritables atouts pour retrouver facilement ses objets personnels. Leur simplicité d’utilisation, leur intégration fluide avec l’écosystème Apple, et leur précision grâce à la technologie Ultra Wideband en font un accessoire pratique et fiable. La possibilité de localiser ses clés, sac ou autres objets en un clin d’œil rassure et facilite la vie quotidienne. De plus, leur design élégant et discret s’intègre parfaitement à tout style. En résumé, les AirTag sont une solution intelligente pour ne plus jamais perdre ses objets importants. Et c'est ce qui m'a motivée pour l'offrir à mon fils. Il l'adore !!!