Maximise your Avios, air miles and hotel points

Wheely launches its ‘New First Class’ chauffeur service in London

Links on Head for Points may support the site by paying a commission.  See here for all partner links.

You may know the name ‘Wheely’ from American Express Offers, where you will occasionally see a decent cashback deal appearing.

Wheely is a very upmarket version of Uber. Their lowest level of service is roughly equivalent to Uber Exec and there are additional levels on top.

If you are in London (or Paris or Dubai) and have the money for an app-based luxury chauffeur service then they are worth a look. You may find that any future Amex offer you are targeted for brings the price nearer to standard cab territory anyway.

Wheely First Class

The company has just launched a membership programme which is activated after you have taken 15 rides in a six month period.

One benefit of qualifying as a member is the ability to give three friends a free trial period of membership, which includes a free £100 ride credit. You also get access to features such as ‘Chauffeur for a Day’ and a concierge offering.

Most interestingly, you get access to New First Class. This is, almost certainly, the most exclusive ‘on demand’ app-based ride service in London. You can find more on the Wheely website here.

New First Class gets you a new Mercedes S-Class W223 at your door, with admittedly niche amenities such as FIJI Water, Oshibori refreshing towels, and an Acqua Di Parma car diffuser. You get the standard Wheely features too – disinfecting wipes, tissues, Lightning and USB-C chargers etc.

Wheely offered me a free trial trip in New First Class so I took it out to Heathrow on Tuesday. It was pitch black at 6.15am so I couldn’t get any decent photos – the PR photo above is accurate – but the W223 is a great car. For a tall guy like myself, the long wheelbase means that you get an astonishing amount of legroom at the back.

The only downside is that the car is so long that it was a very tight squeeze to get into the Virgin Atlantic Upper Class Wing at Heathrow Terminal 3. This has a ludicrously tight u-turn once you get past the barrier. Luckily the car got through unscathed.

This is obviously not the cheapest option to Heathrow (it would have been around £160 for me vs £75 in a standard Uber) but if total cost is not your criteria then it is worth a look. For now, you can’t book New First Class until you’ve done 15 rides in a six month period with Wheely, or unless an existing member refers you.

As it turned out, the airport ride was the only part of my day which went well. Virgin Atlantic had found a brand new way to screw up a trip, having swapped – overnight, not at the last minute – my A330neo for the (relatively speaking) heap of junk that is Upper Class on the A330-300. Despite this, the airline had issued boarding passes for a neo, which has a totally different seat layout, and didn’t notice until passengers were already on board. Total chaos and a lengthy delay ensued ….

Comments (43)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • AL says:

    A particularly special VS cock-up there… 👏

  • Arnie Lord says:

    Interestingly despite making several US flights and South Africa – I am yet to fly on a Virgin Aircraft with the new ( how new ) seat and have always ended up in the flying coffin. When Virgin are good they are very good but when it goes wrong they are extremely adept at making it worse. But frankly so are BA. Ive started to whittle my Virgin points down by using KLM and Air France which in KLM’s case are a bit more sterile but I have to say have been excellent on the long haul for which I have used them in more recent times. And I’m a lifetime gold member. Even their Gold Line for booking more difficult itineraries is not what it was. Cest la Vie we are in a different world.

  • Bent b says:

    Wheely is so overlooked IMO. By far the best service and standards even on the “business” level.

  • BJ says:

    LHR is a basket case already and a third runway will only make it worse at huge cost and inconvenience. A second runway at LGW makes much more sense and would increase competition. Political interference needed to encourage further expansion at Manchester, and perhaps even the second runway at Edinburgh. Better to plan for the future now instead of continually pushing LHR. If regional airport expansion was encouraged the need for domestic flights from regions to LHR could be reduced substantially avoiding the need for a third runway.

    • Blenz101 says:

      Perhaps high speed domestic rail could have had an impact … oh wait

    • Bagoly says:

      HS2 to Euston was always a struggle to make sense given the cost of digging in a dense city.
      And it makes sense to connect HS together.
      So I suggest where HS2 gets down to the M25, it should go via Heathrow and Gatwick to Ashford, with an standard speed line adjacent for local services, starting from Reading.

      • BJ says:

        I thought HS2 was going nowhere now?

      • yorkieflyer says:

        The French kept the cost down by using existing lines into Gare du Nord and not building new grandiose stations. Here of course we gold plate every project so they end up being cancelled or curtailed.

        • Rhys says:

          Not sure rebuilding Euston is gold plating…it’s a horrendous station!

          • MT says:

            Horrendous is being polite about it. I reckon they should make all the MP’s commute to different cities on the WCML twice a week for a month and then see if they still can keep a straight face and say we don’t need Euston expanding massively and extra capacity. Even better make them do it on standard flexible tickets without seat assignment that they had to buy last minute and watch them run to try and get a seat! That I would pay to see!

        • Paul says:

          The French, Germans and others keep the costs down because the build or replace around 200-300 miles of rail every year with the result the firms who build have a consistent supply of trained staff and there are many other economies of scale. There are other factors such as the German having a diverse economy spread over different areas of the country from North Rhein Westphalia to Bavaria etc.
          Here, we stagger between capital investments and focus on London. When the Channel Tunnel was built it should have been connected to the whole of the UK not one station in central London. Heathrow similarly is connect to a single central London station and one that does not provide a single train route north!
          I would struggle to think of a single, even 2nd tier airport in much of mainland Europe that is not directly connected to a train station and which cannot be accessed with just one change at a major interchange ( Munich perhaps)

      • BA Flyer IHG Stayer says:

        HS2 was designed to massively expand capacity on the West Coast Mainline (which is basically full) so ending in Central London was always the plan and did make sense.

        There were also early plans to link HS1 and 2 at St Pancras but again the cost benefit analysis wasn’t good.

        Your fast and slow lines proposals would be hugely expensive as it would also require extensive tunnelling.

        There were plans to connect LGW and LHR via an overhead monorail type system using the median on the M25 to build the supporting columns but they never got anywhere because the cost benefits didn’t work out and it would have created years of disruption on the M25.

        • Mike says:

          Personally, I like the HS4Air plan, giving a line than branched off before London, went to Heathrow and then Gatwick before carrying on to meet the HS1 line. This would have given 15 minutes transfer between LHR and Gatwick as well as direct access to both airports from the north (plus sensible access to European travel from the north).

    • yorkieflyer says:

      I wish LBA would resubmit their new terminal plans

      • planeconcorde says:

        Er, they have sort of. Leeds Bradford has recently announced plans for a £100 million regeneration of its terminal facilities between now and 2026.

      • SammyJ says:

        I wish LBA would just relocate to DSA!

  • david says:

    I was shocked to hear Wheely was upmarket. IMO its an incredibly poor name selection. Chavvy-esque.

  • Can2 says:

    The new S class has turning back wheels to shrink the diameter of its turning circle — or whatever motorists call it.

  • Mike Hokkenbaals says:

    The Mercedes S Class was Princess Diana’s favourite car. She would never have been seen dead in a Nissan!

  • Mike Hunt says:

    Bring back Doncaster airport – lots of capacity there

    • SammyJ says:

      In the final stages of agreeing a lease, allegedly. The big worry is how they’re going to get enough qualified staff to re-open it.

    • Novice says:

      I heard the council are proposing an Airport city. But Peel obviously want to hold out until the council is so desperate that they are willing to get bankrupted buying the airport from them. I have personally used the airport once but do think that if they open again then they really should be making sure to model themselves more like MAN.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.