Head for Points is respected for its authentic and engaging opinions on the world of business travel and travel loyalty. We have won five ‘Business Travel Journalism Awards’ including ‘Editor of the Year’. Most recently, Rhys Jones won ‘Best Newcomer To Business Travel Journalism’ in 2021.
Editor Rob Burgess is regularly invited to share his thoughts on TV, radio and in the press. For any media enquiries, please email Caroline Fosbury at [email protected] or, if urgent, [email protected]
PR and review enquiries:
We review premium hotels and Premium Economy, Business Class and First Class flights. We do not review Economy flights. Brands we have worked with include:
AIRLINES: British Airways, Virgin Atlantic, Aer Lingus, Air New Zealand, ANA, Malaysia Airlines, Norwegian, Oman Air, Qatar Airways, Singapore Airlines, South African Airways, Vietnam Airlines
HOTELS: Aerotel, Aloft, Amba, citizenM, Crowne Plaza, Curio Collection, Domes, DoubleTree, EDITION, Element, EVEN, Four Seasons, Gran Melia, Hilton, Hampton, Hyatt Centric, ibis Styles, INNSIDE, InterContinental, Jumeirah, Kimpton, MGallery, Marriott, ME by Melia, Moxy, Nadler Hotels / The Residence, St Regis, Sheraton Grand, Tapestry Collection, The Luxury Collection, The Ritz Carlton, voco, W, Waldorf Astoria, YOTEL
As the UK’s largest frequent flyer and business travel website, Head for Points offers a unique opportunity for brands to connect with an audience of affluent and highly engaged frequent travellers.
Whilst many of our advertising partners are travel businesses, we also work with fashion and lifestyle brands eager to reach our ‘London professionals’ demographic. Recent lifestyle clients include Mr Porter, Bicester Village, Chivas Regal and Jones Bootmaker.
We are the biggest UK affiliate, excluding cashback and voucher sites, for many of the brands we work with.
Offers featured on Head for Points can generate £100,000-worth of flight or hotel bookings from a single article. In May 2020, during the first coronavirus lockdown, we generated over £600,000 of sales for a heavily discounted ‘buy Avios’ promotion. An £89 Park Plaza hotel deal in London generated £154,000 of bookings from this article in March 2021 – and this excludes bookings from readers who didn’t book via our link.
We work with advertising partners to build campaigns that use engaging content and relevant advertising placements to ensure visibility to our readers. We can combine banner advertising, site sponsorship, newsletter placements, competitions and sponsored content to create packages which are guaranteed to get the attention of even casual readers.
Who is the Head for Points reader?
As our 55% daily email open rate attests, the Head for Points reader is highly engaged and proactive. Most readers are frequent business travellers or SME owners looking to keep up with the latest travel news and maximise their hard-earned loyalty miles and points.
80% of readers are UK based.
With a substantial proportion employed in finance or professional services in London, Quantcast data estimates that our readers are 6.1 times more likely to earn over £70,000 per year than a typical UK internet user. Our long-term advertisers regularly praise the ‘quality’ of customer they receive from promotion on Head for Points.
Our annual Summer and Winter parties, sponsored by leading travel brands and held at leading London hotels, attract over 500 readers. The charity raffle at our Winter 2019 event raised over £4,600 for Orbis, the ‘flying eye hospital’ charity.
Key monthly readership statistics (September 2021):
- 1,846,000 page views
- 268,000 unique visitors
- 20,600 comments posted by readers
- 3 mins 57 secs average session duration
- 54% unique open rate on daily emails
- 765,000 articles opened and read via email
Verified readership data is available via comScore, Alexa and Quantcast.
Advertising packages or sponsored content costs from £1,000 + VAT.
A comprehensive medium term campaign would typically cost between £8,000 and £15,000. This would cover longer periods of advertising across all formats (desktop, mobile, email) as well as options such as site sponsorship, sponsored content, product reviews, a reader competition, a hosted event or a special reader offer.
Contact Sinead Archer, [email protected], for more information.
Get in touch
EDITORIAL: For editorial and speaking enquiries, as well as airline and hotel review opportunities, please email Rob Burgess, [email protected]
COMMERCIAL: For advertising, affiliate and partnership enquiries, please email Sinead Archer, [email protected]
OFFICE: Our office address is Head for Points, 2nd Floor, 1 Poultry, London, EC2R 8EJ. We are always happy to meet.