Head for Points is respected for its authentic and engaging opinions on the world of business travel and travel loyalty. We have won four ‘Business Travel Journalism Awards’ including ‘Editor of the Year’ and were shortlisted in five categories in 2020.
PR and review enquiries:
We have reviewed many hotels and Premium Economy, Business Class and First Class cabins. We do not review Economy flights. Brands we have worked with include:
AIRLINES: British Airways, Virgin Atlantic, Aer Lingus, Air New Zealand, ANA, Malaysia Airlines, Norwegian, Oman Air, Qatar Airways, Singapore Airlines, South African Airways, Vietnam Airlines
HOTELS: Aerotel, Aloft, Amba, citizenM, Crowne Plaza, Curio Collection, Domes, DoubleTree, EDITION, Element, EVEN, Four Seasons, Gran Melia, Hilton, Hampton, Hyatt Centric, ibis Styles, INNSIDE, InterContinental, Jumeirah, Kimpton, MGallery, Marriott, ME by Melia, Moxy, Nadler Hotels / The Residence, St Regis, Sheraton Grand, Tapestry Collection, The Luxury Collection, The Ritz Carlton, voco, W, YOTEL
As the UK’s largest frequent flyer and business travel website, Head for Points offers a unique opportunity for brands to connect with an audience of affluent and highly engaged frequent travellers.
Whilst many of our advertising partners are travel businesses, we also work with fashion and lifestyle brands eager to reach our ‘London professionals’ demographic. Recent lifestyle clients include Mr Porter, Bicester Village, Chivas Regal and Jones Bootmaker.
We are the biggest UK affiliate, excluding cashback and voucher sites, for many of the brands we work with.
Offers featured on Head for Points can generate £100,000-worth of flight or hotel bookings from a single article. In May 2020, during the coronavirus lockdown, we generated over £600,000 of sales for a discounted ‘buy Avios’ promotion. An £89 Park Plaza hotel deal in London generated £154,000 of bookings from this article in March 2021 – and this excludes bookings from readers who didn’t book via our link.
We work with advertising partners to build campaigns that use engaging content and relevant advertising placements to ensure visibility to our readers. We can combine banner advertising, site sponsorship, newsletter placements, competitions and sponsored content to create packages which are guaranteed to get the attention of even casual readers.
Who is the Head for Points reader?
As our 55% daily email open rate attests, the Head for Points reader is highly engaged and proactive. Most readers are frequent business travellers or SME owners looking to keep up with the latest travel news and maximise their hard-earned loyalty miles and points.
80% of readers are UK based.
With a substantial proportion employed in finance or professional services in London, Quantcast data estimates that our readers are 6.1 times more likely to earn over £70,000 per year than a typical UK internet user. Our long-term advertisers regularly praise the ‘quality’ of customer they receive from promotion on Head for Points.
Our annual Summer and Winter parties, sponsored by leading travel brands and held at leading London hotels, attract over 500 readers. The charity raffle at our Winter 2019 event raised over £4,600 for Orbis, the ‘flying eye hospital’ charity.
Key monthly readership statistics (May 2021):
- 1,627,000 page views
- 225,000 unique visitors
- 14,900 comments posted by readers
- 3 mins 37 secs average session duration
- 54% unique open rate on daily emails
- 765,000 articles read via email
Verified readership data is available via comScore, Alexa and Quantcast.
Advertising packages start from £1,000 + VAT, with larger integrated packages typically costing between £8,000 and £15,000. These would usually include longer periods of advertising across all formats (desktop, mobile, email), site sponsorship, sponsored content or product reviews and/or a reader competition, event or special offer.
Contact Rhys Jones, [email protected], for more information. Sinead Archer is currently on maternity leave.
Get in touch
EDITORIAL: For editorial and speaking enquiries, as well as airline and hotel review opportunities, please email Rob Burgess, [email protected]
COMMERCIAL: For advertising, affiliate and partnership enquiries, please email Rhys Jones, [email protected], whilst Sinead Archer is on maternity leave
OFFICE: Our office address is Head for Points, 2nd Floor, 1 Fore Street Avenue, Moorgate, London, EC2Y 9DT. We are always happy to meet. As of September 2021 the team is still working remotely so please do not mail anything to this address.