Head for Points is respected for its authentic and engaging opinions on the world of business travel and travel loyalty. We have won four ‘Business Travel Journalism Awards’ including ‘Editor of the Year’ and were shortlisted in five categories in 2020.
PR and review enquiries:
We have reviewed many hotels and Premium Economy, Business Class and First Class cabins. We do not review Economy flights. Organisations we have worked with include:
AIRLINES: British Airways, Virgin Atlantic, ANA, Qatar Airways, Oman Air, Malaysia Airlines, Singapore Airlines, Vietnam Airlines, Air New Zealand, Norwegian, Aer Lingus, South African Airways
HOTELS: Domes, Hilton, Hampton by Hilton, Curio, ibis Styles, Amba, InterContinental, Crowne Plaza, Hyatt, Kimpton Hotels, Nadler Hotels / The Residence, Four Seasons, Gran Melia, INNSIDE, ME by Melia, Jumeirah, Element by Westin, The Luxury Collection, The Ritz-Carlton, St Regis, Sheraton Grand, voco, YOTEL
As the UK’s largest frequent flyer and business travel website, Head for Points offers a unique opportunity for brands to connect with an audience of affluent and highly engaged frequent travellers.
Whilst many of our advertising partners are travel businesses, we also work with fashion and lifestyle brands eager to reach our ‘London professionals’ demographic. Recent lifestyle clients include Mr Porter, Bicester Village, Chivas Regal and Jones Bootmaker.
We are the biggest UK affiliate, excluding cashback and voucher sites, for many of the brands we work with. Exclusive offers with Head for Points can generate £100,000-worth of flight or hotel bookings from a single article. A recent exclusive hotel promotion generated £129,000 of bookings in two weeks, for example. In May 2020, during the coronavirus lockdown, we generated over £600,000 of sales for a discounted ‘buy Avios’ promotion.
We work with advertising partners to build campaigns that use engaging content and relevant advertising placements to ensure visibility to our readers.
Who is the Head for Points reader?
As our 55% daily email open rate attests, the Head for Points reader is highly engaged and proactive. Most readers are frequent business travellers or SME owners looking to keep up with the latest travel news and maximise their hard-earned loyalty miles and points.
80% of readers are UK based. With a substantial proportion employed in finance or professional services in London, Quantcast data estimates that our readers are 3.6 times more likely to earn over £70,000 per year than a typical UK internet user.
Our annual Summer and Winter parties, sponsored by leading travel brands and held at leading London hotels, attract over 500 readers. The charity raffle at our Winter 2019 event raised over £4,600 for Orbis, the ‘flying eye hospital’ charity.
Key monthly readership statistics (December 2020):
- 1,541,000 page views
- 320,000 unique visitors
- 10,300 comments posted by readers
- 2 mins 52 secs average session duration
- 55% unique open rate on daily emails
- 765,000 articles read via email
Verified readership data is available via Comscore, Alexa and Quantcast.
Advertising packages start from £1,000. Contact Sinead Archer, [email protected], for more information.
Get in touch
EDITORIAL: For editorial and speaking enquiries, as well as airline and hotel review opportunities, please email Rob Burgess, [email protected]
COMMERCIAL: For advertising, affiliate and partnership enquiries, please email Sinead Archer, [email protected]
OFFICE: Our office address is Head for Points, 2nd Floor, 1 Fore Street Avenue, Moorgate, London, EC2Y 9DT. We are always happy to meet. As of January 2021 the team is still working remotely so please do not mail anything to this address.