British Airways has launched a new ‘buy Avios’ bonus promotion – and it is the most generous we have ever seen.
Until 18th May you will receive 75% bonus Avios when you buy or gift points as long as you are a British Airways American Express cardholder. It even seems to work if you’ve had a BA Amex in the last couple of years – see below!
If you are NOT a British Airways American Express cardholder, you get a 50% bonus.
Even better, there is no minimum purchase. The bonus kicks in with the smallest 1,000 Avios transaction.
You need to visit ba.com via this page in order to buy.
IMPORTANT: The landing page shows a 50% bonus irrespective of whether you are a BA Amex cardholder or not. However, when you reach the purchase page it WILL show you the 75% bonus rather than the 50% shown on the first page.
British Airways has increased the number of Avios you can buy under this deal – the cap is now 200,000 points per year! Annual purchase limits have been reset so that everyone can buy the full 200,000 + 75%.
This means that, with the bonus, you can buy up to 350,000 Avios for a whopping £3,215 – as long as you have a BA Amex. Despite what the website says, you can pay with any American Express card.
What if I just cancelled or just got a BA Amex?
Here’s the thing. The Executive Club website appears to be offering the 75% bonus to anyone who has earned Avios from a BA Amex credit card in the last couple of years – even if you don’t still have it.
if you just took out a British Airways American Express card in the last couple of weeks, you probably WON’T be offered 75%
if you cancelled your card in the last two years you probably WILL be offered 75%, although this seems to vary looking at our comments section
Interestingly, some people who still have a Lloyds Avios credit card, but NOT a BA Amex, are also being offered 75%!
The website says that you MUST pay with a British Airways American Express card. However, ANY American Express card will work.
What does it cost if I have a BA Amex?
In general, you will pay around 0.92p per Avios under this offer. Based on my spreadsheet of the last 7.7 million Avios I redeemed, I got 1.18p of value. This is using very conservative valuations for the flights booked, eg I value a Business Class flight to Dubai at £1,500 because even if BA isn’t charging that there is usually a deal with a secondary airline.
(If you don’t have a BA Amex, you will be paying nearer 1.1p as your bonus is only 50%.)
As my core article on ‘What is an Avios worth?’ shows, it is easy to get a lot more than 0.92p. My 1.18p real-life valuation is low because I do a lot of Gold Priority Rewards (using double Avios to force open a seat, mainly due to school holiday restrictions) and don’t always have a BA Amex 2-4-1 voucher to use. I also tend to use Avios irrespective of the value, because I am sitting on a lot of them.
If you are strategic you should do far better than me – certainly far better than 0.92p. It is well worth thinking about at this price even if you are not normally a buyer.