Maximise your Avios, air miles and hotel points

BA launches unprecedented 75% ‘buy Avios points’ bonus – worth it?

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British Airways has launched a new ‘buy Avios’ bonus promotion – and it is the most generous we have ever seen.

Until 18th May you will receive 75% bonus Avios when you buy or gift points as long as you are a British Airways American Express cardholder.  It even seems to work if you’ve had a BA Amex in the last couple of years – see below.

If you are NOT a British Airways American Express cardholder, you get a 50% bonus.

Avios wing 11

Even better, there is no minimum purchase.  The bonus kicks in with the smallest 1,000 Avios transaction.

You need to visit ba.com via this page in order to buy.

IMPORTANT: The landing page shows a 50% bonus irrespective of whether you are a BA Amex cardholder or not.  However, when you reach the purchase page it WILL show you the 75% bonus rather than the 50% shown on the first page.

British Airways has increased the number of Avios you can buy under this deal – the cap is now 200,000 points per year!  Annual purchase limits have been reset so that everyone can buy the full 200,000 + 75%.

This means that, with the bonus, you can buy up to 350,000 Avios for a whopping £3,215 – as long as you have a BA Amex.  Despite what the website says, you can pay with any American Express card.

What if I just cancelled or just got a BA Amex?

Here’s the thing.  The Executive Club website appears to be offering the 75% bonus to anyone who has earned Avios from a BA Amex credit card in the last couple of years – even if you don’t still have it.

This means:

if you just took out a British Airways American Express card in the last couple of weeks, you probably WON’T be offered 75%

if you cancelled your card in the last two years you probably WILL be offered 75%, although this seems to vary looking at our comments section

Interestingly, some people who still have a Lloyds Avios credit card, but NOT a BA Amex, are also being offered 75%!

The website says that you MUST pay with a British Airways American Express card.  However, ANY American Express card will work.

What does it cost if I have a BA Amex?

In general, you will pay around 0.92p per Avios under this offer.  Based on my spreadsheet of the last 7.7 million Avios I redeemed, I got 1.18p of value.  This is using very conservative valuations for the flights booked, eg I value a Business Class flight to Dubai at £1,500 because even if BA isn’t charging that there is usually a deal with a secondary airline.

If you don’t have a BA Amex, you will be paying nearer 1.1p as your bonus is only 50%.

As my core article on ‘What is an Avios worth?’ shows, it is easy to get a lot more than 0.92p.  My 1.18p real-life valuation is low because I do a lot of Gold Priority Rewards (using double Avios to force open a seat, mainly due to school holiday restrictions) and don’t always have a BA Amex 2-4-1 voucher to use.  I also tend to use Avios irrespective of the value, because I am sitting on a lot of them.

If you are strategic you should do far better than me – certainly far better than 0.92p.  It is well worth thinking about at this price even if you are not normally a buyer.

The link to buy is here.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital on Tap Business Rewards Visa

Huge 30,000 points bonus until 12th May 2024 Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (229)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • N says:

    First they screwed over everyone who had bookings.

    Now they’re screwing over everyone who currently holds avios.

    Who will they screw over next?

    • N says:

      Sorry I forgot to include

      “Then they screwed over their staff”.

    • TGLoyalty says:

      How is this screwing over people who hold avios?

      • N says:

        More points available,
        More demand for seats,
        Less available to those with existing points.

        But at least BA have a few more pennies to pay HR to process those redundancies now!

        • Andrew says:

          I’m not sure many people will be throwing good money after bad by snapping up hundreds of thousands of Avios, so I think you’re ok. Plus with the massive downturn in demand for flights, Avios award availability is like to go up to try and shift seats.

          • Spk says:

            You wouldnt buy avios for redeeming flights for next year or two, but beyond that? Prices will creep up soon and you’d need avios for the routes where BA has the only direct flight

          • Mikeact says:

            Probable changes for RFS…£25 to £50 and maybe £50 to £100..Avios stay the same.
            But, further afield?

        • TGLoyalty says:

          Do you know how many Avios get issued a year? a 200k limit per person buying avios at a 25% higher bonus than usual is a mere droplet in the ocean

        • Mikeact says:

          Yes, but thousands have said they won’t fly BA again, so good news all round.

  • ChrisA says:

    I’m interested, but it hasn’t picked up on the fact that I am a BAPP cardholder. Perhaps because I’ve only had the card for a few weeks.

    • Secret Squirrel says:

      Same here, only 50% bonus on the drop-down. Do you think you need to have your new BAPP card details registered under saved payment cards in your account – worth a try!

    • Spk says:

      I think the system checks for credit of avios from a BA amex card. I have never added the card to my BAEC account, but it recognised me having BAPP.

      • ChrisA says:

        Yes you must be right. I’ve only had my current BAPP since 21st April. It would be very good if, when selecting ‘British Airways Amex’ from the payment options drop down when buying avios, it added the extra 25% avios on.

        • Nick says:

          Ok so we need to be clear what the definition is. Amex doesn’t have separate bin ranges they guarantee (and share with merchants) for each co-brand product, so BA can’t know from your card number which Amex it is.

          What happens is Amex give them periodically a list of BA card holders. This then triggers a flag in your EC account saying ‘BA/AX card holder’. THIS is what they will be using to determine who gets the bonus. Incidentally this is the same reason co-brand cardholders used to have to pay the CC surcharge – BA tried many times to get Amex to help exempt these cards but Amex always refused to do it.

          Therefore, as long as you do have a BA Amex, you can use any Amex to pay and will get the bonus. Similarly, if you only recently took out the card, it will not trigger (though you could probably put in a manual claim later depending on offer T&C).

          Similarly, if you have recently cancelled a card (no guarantees of course!) you’ll almost certainly still trigger the bonus if you pay with another Amex. My flag took months to be reset when I cancelled mine (as you can see in the email ads they send you, some will be bespoke for card holders, and I got the ‘wrong’ ones for ages.

          • ChrisA says:

            Thanks for this explanation Nick. I’m pleased for people who may be able to benefit from this rather inefficient system through having a recently cancelled BA Amex.
            For those of us who have recently taken out a new one, it is a little frustrating – although as you say a manual claim may be possible. The only problem there is that the only mention of this extra 25% avios for BA Amex cardholders that I can find, is via this article!

    • Lady London says:

      Try it – worth checking final screen in case it does it anyway

    • TGLoyalty says:

      Think its just looking for Avios drops in your account recently. Mine is showing 75% bonus and i cancelled the card 2 months ago. No card payment saved in my account either.

  • Alex W says:

    Tesco clubcard quarter ends this week. There must be a decent chance of a conversion bonus to Avios and/or Virgin?

    It must have been a couple of years since the last virgin one and they need cash. I’ve stockpiled about £185 vouchers in anticipation…

    • BJ says:

      Doubt there are many of us left with a clubcard balance worth getting excited about.

      • Rob says:

        I actually have £18 this quarter! Of which £15 came from Tesco Bank, since whenever I have a one year savings account mature they seem to send me a 750 points voucher as a thank you.

      • The Urbanite says:

        @BJ the Tesco Debit card remains a generous proposition, paying at least 1 CC point per £1 of in store spend. It’s better still when the Pay+ bonus offers are on. The scheme isn’t dead yet!

        • BJ says:

          @Urbanite, shifted mine to HSBC for £175. Figured that I’d be better placed for anew Tesco account in the highly unlikely event one comes along. I shop Sainsbury as return on nectar is better than on clubcard.

    • Connor says:

      Managed to get £70 worth this quarter. Handy as I’d used them all for Hotels.com bookings.

  • Phil G says:

    In the past few years opportunities to spend avios on flights I want to be on have reduced dramatically.

    I don’t see BA as a company who wants to make this any better, unless it suits them.

    So will there be more avios seats in the future?

    • Rhys says:

      I wouldn’t be surprised if BA use it as a tool to aid recovery once travel re-starts. Big demand lever they could pull if they suddenly released 4 CW seats on every flight instead of the usual 2.

      • Lady London says:

        And remember on Transatlantic and some Asia even if you make an avios booking, at least in Y the ‘taxes’ that are mostly kept by BA, can be far more than you’d pay several other airlines for a pure cash booking without having to hand over any avoid as well

        • the_real_a says:

          Exactly – people need to understand Avios Long Haul redemption’s are cash generating from the “tax” component.

      • Spk says:

        Agreed. Why let empty seats go waste if they can reduce liabilities and get some ‘taxes’ in at same time?

        • Rob says:

          They are already releasing FAR more than 2. We have rebooked our California trip for next Easter, on prime Easter school holiday dates. There were 6-8 CW seats when we booked on the flights we looked at.

          • Anna says:

            They are even releasing more than 2 in CW on the NAS/GCM route just now, this has never happened outside of low (hurricane) season before! Great news for the 3 of us if they re-open the borders by next Easter.

      • Charlieface says:

        Only 2+4 seats is a myth. That only applies at T-355, historically they could and usually did release many more seats over the next year, especially last minute.

  • Andy says:

    What happens to the Avios if BA goes bust?

    I’ve never had to think about that before.

    • Grant says:

      You have one less place to spend them

      • Andy says:

        True. But let’s face it, people collect Avios for the flights, not some wine.

        • Genghis says:

          Likely you won’t be able to buy them for wine either given AGL will run out of cash.

    • Secret Squirrel says:

      BA wont go bust!

  • Gromit says:

    Cash is king which is why they want some of yours…..

  • dr says:

    Meanwhile I’m just coming into my 6th week of waiting for a refund from them!

    • Andrew says:

      Chase them up, refunds are being done in a couple of days now, so if you call them they will action yours immediately.

  • Cam says:

    Before deciding to accumulate Avios (or any other points) for future travel, the fundamental question is where one will actually be able to travel, and how much of a hassle it will be, for the near term. E.g., BBC are reporting today that New Zealand will keep closed borders (ex-Australia) for some time.

    • Secret Squirrel says:

      And U.S.A until 2021!

      • Jessiefan says:

        Source for this? No way USA will ban travellers until 2021

        • Alan says:

          US transport secretary interview I believe, seen it in a few place. They seem to be planning to get internal travel really ramped up first. If no vaccine by the end of the year then 2021 seems sadly quite plausible.

    • Rhys says:

      Depends on what your definition of ‘some time’ is. At this stage I think it’s anyone’s guess.

      • Cam says:

        The quote from Jacinda Ardern is “a long time to come”.

        • Alan says:

          Yep sounds like into 2021 for sure from the way they were speaking. Until there’s a vaccine they can’t risk opening up sooner, would undo all the work they’ve done.

          • Rob says:

            What % of their population travel abroad each year (excluding Australia)? Not many I reckon. It’s not like the UK where you’re a 1 hour flight from multiple countries. It also isn’t as driven by tourism as, say, Spain or Italy so cutting off that revenue stream is not a massive killer, and of course the staycation effect offsets some of it.

            Seems a sensible approach on that basis.

    • BJ says:

      + how much will an avios be worth going forward? Views expressed on blogs like HFP suggesting FF schemes will be used by airlines to help them emerge from this situation might be right, but it is also possible members may come down to earth with a very heavy bump.

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