Get aggressive Starwood hotel discounts via an exclusive code
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Last week in Berlin was Internationale Tourismus-Börse (ITB), the biggest travel show in Europe with 110,000 visitors.
Starwood, the Westin / W / Sheraton / aloft etc hotel group, was running a special promotion linked to the show. Details were only given to attendees, but there is no restriction on who can book these rates.
The link to the special ITB booking page is here.
Here are the key details for the promotion:
You need to book by March 17th for stays until June 30th
It is limited to hotels in certain countries – Austria, Czech Republic, Egypt, France, Germany, Greece, Italy, Malta, Mauritius, Poland, Portugal, Qatar, Seychelles, Spain, Turkey, Ukraine, UAE (Abu Dhabi and Dubai), UK
Rates are fully cancellable until the day of arrival – so you have nothing to lose by locking in a potential stay
The discounts are aggressive, to be honest, even if you compare these cancellable rates with advanced purchase rates.
Le Meridien Etoile in Paris, for example, falls from €268 to €140 for random nights I checked – although the website was imposing a 7 night stay for some reason, despite saying the minimum was 1 night.
Le Meridien Seychelles (which was not imposing a minimum stay) was €253 on this rate compared with €419 for the cheapest alternative.
Closer to home, a random night in London got me aloft at Excel for £80 compared with £139 for the cheapest (non cancellable) room.
The ‘happening’ W in Barcelona is also heavily discounted if you fancy a weekend break before the end of June. 7th-9th June weekend, for example, is €195 per night compared with a non-cancellable standard rate of €365 ….
Take a look and see what you can find.
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How to earn Marriott Bonvoy points and status from UK credit cards (June 2025)
There are various ways of earning Marriott Bonvoy points from UK credit cards. Many cards also have generous sign-up bonuses.
The official Marriott Bonvoy American Express Card comes with 20,000 points for signing up, 2 points for every £1 you spend and 15 elite night credits per year.
SPECIAL OFFER: Until 15th July 2025, the sign-up bonus on the Marriott Bonvoy American Express Card is TRIPLED to 60,000 Marriott Bonvoy points. This would convert into 25,000 Avios or into 40 other airline schemes. It would also get you at least £300 of Marriott hotel stays based on our 0.5p per point low-end valuation. Other T&C apply and remain unchanged. Click here for our full card review and click here to apply.
You can apply here.

Marriott Bonvoy American Express Card
60,000 points (to 15th July) and 15 elite night credits each year Read our full review
You can also earn Marriott Bonvoy points by converting American Express Membership Rewards points at the rate of 2:3.
Do you know that holders of The Platinum Card from American Express receive FREE Marriott Bonvoy Gold status for as long as they hold the card? It also comes with Hilton Honors Gold, Radisson Rewards Premium and MeliaRewards Gold status.
We reviewed The Platinum Card from American Express in detail here and you can apply here.

The Platinum Card from American Express
50,000 bonus points and great travel benefits – for a large fee Read our full review
You can also earn Marriott Bonvoy points indirectly:
- American Express Preferred Rewards Gold Credit Card (20,000 bonus Amex points)
- The American Express Rewards Credit Card (10,000 bonus Amex points)
and for small business owners:
- The American Express Business Gold Card (20,000 bonus Amex points)
- The American Express Business Platinum Card (50,000 bonus Amex points)
The conversion rate from American Express to Marriott Bonvoy points is 2:3.
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