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Flybe to become full Avios ‘earn and burn’ partner, scrapping Rewards4All

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Flybe announced to the Stock Exchange this morning that it is abandoning its Rewards4All scheme with pretty much immediate effect, from Monday 27th October.  The company will become a full Avios partner at that point, allowing you to earn and spend Avios points across all Flybe services.

The announcement is below.  I will have a full analysis tomorrow but you can see the key points in this FAQ page.

The key question for me is whether Flybe becomes a Reward Flight Saver partner.  As I have written numerous times, taxes on Rewards4All redemptions are often HIGHER than the cost of buying a cash ticket on the same flight!  Unless this changes, it will be a bit farcical.


Flybe Becomes part of the Avios Travel Rewards Programme-

Europe’s largest regional airline, Flybe, has announced a significant new partnership with Avios, part of International Airlines Group (IAG), the parent company of British Airways, Iberia and Vueling.

The milestone agreement will take effect from Monday 27th October 2014 and marks another step by Flybe to offer more benefits to its customers, adding value to their flight purchase and providing a broader selection of redemption opportunities for points earned through frequent travel.

Avios operates the global Avios currency for the British Airways Executive Club, Iberia Plus and Meridiana Club frequent flyer programmes as well as the Avios Travel Rewards programmes in the UK and South Africa.

The new partnership with Avios replaces Flybe’s existing Rewards4All frequent flyer programme. Rewards4All members will need to redeem their outstanding points within six months from today’s announcement. Redemptions can be made on flights up until 24th October 2015. To guide members through the redemption process, the website will provide clear information on the process.

This agreement follows Flybe partnerships recently announced with, the world leader in online accommodation booking and STA Travel, which has established Flybe as ‘Preferred Partner for Student and Youth Travel’ with the world’s largest student and youth travel company with a 2.3 million database. It also follows a new codeshare agreement with Finnair and an interline agreement with Aer Lingus.

Saad Hammad, Chief Executive Officer, Flybe said:

“This agreement represents a significant service enhancement for Flybe customers – a big step change that opens up a new world of reward possibilities.”

“We join Avios following an extensive review of frequent flyer programmes, including our own in-house programme Rewards4All. We determined a better customer proposition existed, and the clear choice was Avios. There are 2 million customers with billions of Avios within 30 miles of a Flybe airport. “

“Our Avios partnership begins on the day we formally start our operations at London City Airport on October 27th, which is already proving an attractive option for the business traveller with daily flights from/to Edinburgh, Belfast, Aberdeen, Dublin, Inverness and Exeter. Flybe customers, and those we welcome onboard from our codeshare partners, are benefiting from our extensive UK regional flying network. Whether flying from Edinburgh to London City, Birmingham to Belfast or Manchester to Stornoway, it makes even more sense to Fly with Flybe!”

 Gavin Halliday, Managing Director, Avios, said: 

“This is an important partnership for Avios, building on our commitment to provide engaging collection and redemption opportunities for Avios Travel Rewards Programme members. Our members will benefit from access to even more reward flights and on new regional routes, as well as the new opportunity to collect when flying with Flybe.”  

Comments (36)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • oyster says:

    It’s long haul award passengers subsidising RFS not BA themselves.

  • devbel says:

    Looks like this is the final nail in the coffin for their lounges. Over the last while they have been converting these into Servisair lounges, eg BHD, BHX.

    On above point re lounge redemption, it changed from 35 points to 70 a couple of months ago – this was the previous nail in the coffin.

    The combination of the 70 point thing and the phasing out of Rewards4All means there will be fewer and fewer people with card access so presumably the rest will be converted in some way.

    Fortunately my card year ends in May (and I have more than 70 points) so I can renew in March 2015 to get access until March 2016.

    Also agree with above posters that Rewards4All is generally useless as availability is normally only on flights where the base fare is nil or close to that. So we will end up probably losing lots of points as there is no effective way of spending them other than on the lounge card.

  • YOUP says:

    Sounds like the earn rate will be degraded compared to currently. At least in the past the ‘per sector’ accumulation rate meant you could earn double points, for the same, sometimes less, spend using an indirect route:

    e.g. SOU – BFS – GLA GLA – MAN – SOU….
    even LGW – NQY – MAN comes up as an option sometimes, but this one is not economically viable for the passenger!

    If they move to a per £ rate, that’s potentially very few miles for the same journey.

    Sounds like overall, they’ve potentially degraded the earn rates whilst improving the burn ‘options’.

    Will be interesting to know if they start to award Avios on their Spanish Routes too (currently excluded from Rewards4All)

  • Lady London says:

    Interesting, coupled with the Emirates alliance news.

    Kind of looking like flybe might finally become what Germanwings is for LH? and Vueling for IB? Hmmm I sense big rationalisation here (and not in a good way!).

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