On January 1st last year I ran an ‘open forum’ where I opened up the comments to ideas on tweaking the site. It worked well so I thought I would try it again.
I have continued to change various elements of the site here and there throughout 2014, although many were small changes which on their own don’t really get noticed. I also added an Instagram site and there is a big overhaul of the daily emails ready to go which will be launched in the next couple of days.
In terms of content, it is now proving a lot easier to get companies to donate competition prizes to the site. If you like what I have given away in 2014, you will be very impressed by what I have to offer during January. There will be a big announcement on Saturday to kick off the year in style.
However, I am fully aware that there is an element of ‘snow blindness’ in what I do. After all, I look at the site every day for a considerable period of time, and I can only second-guess how you, the readers, respond to the different elements.
As we start a new year, I’d like to open up the floor to any suggestions you have about the site. Remember that I need to cater for two audiences at the same time – the regular readers and the hundreds of people who come here via Google each day and who I want to convert into regular readers.
Is it clear to a newcomer what the site is about and why they should keep on reading it?
Are there too many menus at the top of the page? Too few?
Are there too many ads? (Probably not, most sites would run ads inside posts as well, which I don’t)
Are the sidebars too confusing? Should I push the social media links more?
Should there be more ‘sticky’ information for newcomers?
Does the mix of content – which veers from Tesco deals to airline deals to credit card sign-up offers – work for you?
Is the mix of news versus ‘reference / background’ articles (eg ‘How to use Combine My Avios with Iberia’) right?
Does the current format of running a fixed number of stories at fixed times every day – with a ‘lead’ story and two less important ones below – work for you?
If there is anything about the way the site currently looks that annoys or confuses you, or if you have any ideas for improvements, please post below. You can also email me at rob at headforpoints.com if you’d prefer.
Anything from your dislike of how I punctuate the headlines in the sidebars through to ideas for new ‘sticky’ pages are welcome – no idea is too small. And, to be honest, small changes are easier to implement than large changes ….
Thank you, and a Happy New Year for 2015.