A little surprisingly, to put it mildly, Head for Points has just hit 1 million ‘unique visitors’ for the past 365 days:
(The little dip last August is when I accidentally deleted the tracking code and didn’t notice for three days.)
A ‘unique visitor’ is not a person. It is an IP address. If, over the past year, you have read HFP from your home, from your office, from a hotel room, from an airport lounge etc then you will have been counted numerous times. On the other hand, if two people in your house read HfP then only one ‘unique visitor’ is counted.
1 million unique visitors is not 1 million different people. And many of those just popped over from Google for 30 seconds, read one article and left, never to return. That said, it is still a slightly scary number. Thank you all for your support.