Heathrow Express has announced a major strategic shift which will see it actively chasing leisure customers in an attempt to reverse the stagnation in passenger numbers.
From tomorrow, Friday 26 March, children under 16 will travel free in Standard Class on Heathrow Express when accompanied by an adult. This is a permanent change and will make the service more attractive to the family market. (It may also persuade some business passengers to upgrade to First Class!)
As a special offer over the Easter weekend, one-way adult prices are being reduced from £21.50 to £10 each way in Standard Class. These prices will be valid from Good Friday to Easter Monday.
There are changes to early morning trains over the Easter weekend as you can read here but the normal ‘four trains per hour’ service will run for almost all of the day.
At the time of writing, the HEx website is NOT selling the £10 discounted tickets. It is not clear if they will only be available on the day or if the site has not been updated – although it is unfair to announce a £10 promotion whilst continuing to sell people tickets at full price. (EDIT: you need to use the code Easter2015 on the website for the discount to show.)
Because HEx tickets are usually valid for 3 months from the date of issue, they may only be available for £10 at the stations to stop people hoarding them. You may also be able to combine the £10 tickets with a Railcard discount, which can only be claimed when buying at a ticket office.