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IT’S BACK: Get £50 off £100 spend at Amazon with Amazon Business

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Last Autumn, and again just after Christmas, we ran a very generous promotion with Amazon Business.  For a limited period, it is back.

If you sign up, for FREE, to Amazon Business you can save £50 on your next £100 Amazon purchase. 

I know this is outside our usual ‘miles and points’ coverage – so don’t moan! – but it is a good offer and frankly we’re touched that Amazon takes such an interest in HfP.  This offer has only been made available to a small number of Amazon partners and these are mainly blue-chip sites.

Amazon Business half price discount

If you have your own business and sign it up – for FREE – to Amazon Business before 14th June, you can use code B2B2018 to get 50% off your next purchase, up to a maximum £50 off.

Virtually all items on the Amazon UK website which are sold directly by Amazon, not from third party sellers, are included.  You do NOT need to spend the voucher buying business supplies.  Alcohol, clothing, books …. anything you like, as long as it is sold by Amazon and not a third party.  You need to redeem the voucher by 18th June.

To sign up to Amazon Business you need to click here or click the ad above.

You will see this offer mentioned on the landing page as long as you click through from HfP.

You MUST click through to Amazon Business via our link (the URL will say shopperpoints-21 at the end) to receive your 50% discount code.

If you have extra-strong anti-tracking software on your computer, it may strip out the tracking code from the URL.  This means that Amazon will not see that your click came from us and you won’t get the voucher.  If you have installed additional ‘no tracking’ software then, before completing the form, double-check the URL in your browser does still show shopperpoints-21 at the end.

Using your 50% Amazon discount code

The 50% discount code is B2B2018.

However …..

The code is only ‘live’ on your account 48 hours after you receive an email from Amazon Business to say that your new account has been verified.

You need to click through via the HfP link, sign up, wait until your receive the ‘account verified’ email and then wait a further 48 hours.  The code will be active on your account at that time.

Save £50 on your first Amazon Business order

As a reminder ….

As a reminder, Amazon Business combines Amazon’s existing selection, convenience and value with additional business-specific features including:

  • bulk pricing
  • Pay by Invoice (subject to satisfactory credit checks and credit limit)
  • downloadable VAT invoices
  • spend management tools

You can find out more on the registration page here.  Add GB in front of your VAT number if requested in order for it to be accepted.  The full terms and conditions are here.

The deadline for signing up to Amazon Business to activate the ‘50% off’ B2B2018 code is 14th June.  You will have until 18th June to use the code.

Comments (35)

  • seb says:


    @rob, do you have a link or a screenshot of the T&Cs for the 250 Heathrow Reward points offer back in December 2018? (remember you posted an article on this).

    I’m having issues with getting points posted on £5.50 tickets, as they now claim that the minimum spend is £6.26. This is after having honoured the first 4 bookings at £5.50.


    • Rob says:

      No, if they were not cut and pasted into the original article. Sorry.

      • seb says:

        Very disappointed in Heathrow Express / Rewards, as the offer was VERY clear back in December.
        Serious let down of a loyal customer!

  • IanR says:

    This isnt working for me either.
    I signed up on the 24/5/19 and got the “Thank you for completing the business registration process” email back.
    On the 25/5/19 I got the “Welcome to Amazon Business. The information you provided has been verified and your account registration is now complete.” email back. All good.

    I just tried the B2B2018 code on the first order, using the Amazon Echo and Echo Dot – total £189. Both sold by Amazon EU S.a.r.L.
    Clicked Apply and got “The promotional code you entered cannot be applied to your purchase.”

    Contacted amazon business (call back) which, to be fair, was quick. Spoke to guy who just kept saying I wasn’t one of the first 10,000 sign ups. He couldnt seem to offer any other explanation.
    He did say that once signed up, amazon would have sent me an email with the voucher code in it. I never received such an email.

    I did follow your instructions carefully. I work in IT so know what Im doing. Not sure whats happened.

    Any help with this appreciated

    • Rob says:

      They don’t send emails now due to GDPR issues.

      Ping an email with the email address you signed up with, or reply to this using that email ( I see it, no one else) and I will chase.

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