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ENDING SOON: Get 25% off (max £50) at Amazon with Amazon Business!

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At various points over the last 18 months, we have run a very generous promotion with Amazon Business.  For a limited period, albeit in a slightly different form, it is back.

If you sign up, for FREE, to Amazon Business you can save up to £50 on your next Amazon purchase. 

(I know this is outside our usual ‘miles and points’ coverage – so don’t moan! – but it is a good offer and frankly we’re touched that Amazon takes such an interest in HFP!  This offer has only been made available to a small number of Amazon partners and these are mainly blue-chip sites.)

Amazon Business 25% off

If you have your own business and sign it up – for FREE – to Amazon Business before late December, you can use code B2B25OFF to get 25% off your next purchase, up to a maximum £50 off.

The voucher activates 72 hours after your account is verified, so should still be time to squeeze in a last minute Christmas order.  If not, you’ll be well placed for the sale.

Virtually all items on the Amazon UK website which are sold directly by Amazon, not from third party sellers, are included.  You do NOT need to spend the voucher buying business supplies.  Alcohol, clothing, books …. anything you like, as long as it is sold by Amazon and not a third party.  You need to redeem the voucher by 31st December.

To sign up to Amazon Business you need to click here or click the ad above.

You will see this offer mentioned on the landing page as long as you click through from HFP.

You MUST click through to Amazon Business via our link (the URL will say shopperpoints-21 at the end) to receive your 25% discount code.

If you have extra-strong anti-tracking software on your computer, it may strip out the tracking code from the URL.  Ensure that you see the offer on the landing page after you click through.

Using your 25% Amazon discount code

The 25% discount code is B2B25OFF.

However …..

The code is only ‘live’ on your account 72 hours after you receive an email from Amazon Business to say that your new account has been verified.


You need to click through via the HFP link, sign up, wait until your receive the ‘account verified’ email and then wait a further 72 hours.  The code will be active on your account at that time.  All codes expire on 31st December.

Save £50 on your first Amazon Business order

As a reminder ….

As a reminder, Amazon Business combines Amazon’s existing selection, convenience and value with additional business-specific features including:

  • bulk pricing
  • Pay by Invoice (subject to satisfactory credit checks and credit limit)
  • downloadable VAT invoices
  • spend management tools

You can find out more on the registration page hereAdd GB in front of your VAT number if requested in order for it to be accepted.  The full terms and conditions are here.

The deadline for signing up to Amazon Business to activate the ‘25% off’ B2B25OFF code is late December.  You will have until 31st December to use the code, which should be valid 72 hours after your account is verified.

Comments (15)

  • Ben says:

    It doesn’t appear they are sending out any more codes for this offer.

    • Rob says:

      They don’t send them out. You use the code in the article once your account is approved. Still working fine – in fact they have just launched a (worse) version for anyone who signs up directly rather than via a preferred partner like us.

      • Chris says:

        Signed up 5 days ago but not received anything yet. Asked on live chat and they said I’m not eligible for it, most likely because they’ve hit the 10,000 customer limit (this is referenced in the terms and conditions)…

        • Rob says:


          You are probably the 50th reader to have reported being fed that (incorrect) line by the call centre in the last 18 months. They never hit the target.

          Have you tried ordering using the code, following the guidelines on what is allowed?

          • Chris says:

            Yep the code was not accepted at checkout. The items were sold and fulfilled by Amazon – I checked the new code from the promotion that went out yesterday on my partner’s business account and that code worked fine, so fairly certain the products are fine. Double checked with a dummy Kindle order and still no luck.

            The T&Cs say I should’ve received an email 3 days post-verification but I never did. Then again they also say the offer runs until 31st Jan so not sure which info is accurate!

  • sam says:

    I tried it as well and it didn’t work. Despite emailing CS on a number of occasions, got no joy. I think this is just a ploy to get you signed up to amazon business. Sham!

    • Rob says:

      Works fine – we’ve signed up 2,000 people in total with minimal issues this year (they had issues in 2018, I admit!). If 2,000 readers had problems you’d be hearing about it.

      • sam says:

        Might have worked previously but doesn’t seem to be working currently- at least when I tried. Has anyone had any luck recently?

  • Jeff says:

    Hi have also tried and told the same story , all 10,000 have been used up now!

  • Jeff says:

    this is my email!

    Greetings from Amazon.

    This is Manjit from Amazon Business.

    Further to our call, I’m extremely sorry you didn’t receive the code via email.

    As mentioned in terms and conditions “Limited to first 10,000 verified new business registrations.”

    Successful people are notified via email within 3 days.

    So if you haven’t receive the email so you may not have been one of the first 10000.

    I apologies for this inconvenience.

    Don’t worry, I’ve got your back. Do give us a shout if you require further assistance and we will be happy to help.

    Take care.

    • Rob says:

      Thats a lie. The call centre has been sending this email for the last 18 months. They have never hit their sign up target, indeed it is deliberately set so it won’t be hit.

  • Jeff says:

    Rob..any way round this then?

    • Rob says:

      If you got the verification email then the code should work. The problem is usually that a) you are ordering multiple items in the same order (which fails, unless delivery rules are IDENTICAL IN EVERY WAY for each one) or b) one of the items in your basket is not sold and despatched by Amazon SARL.

      Easiest way to check is to bung, say, an Amazon Echo – and nothing else – in your basket (which is clearly sold and despatched by Amazon) and try to check it out by applying the code. If the discount works (and the voucher isn’t lost until you pay) then the issue is with your order somewhere.

  • Fred says:

    hi rob
    i have just been told by amazon that my account set up via your site and verified on Saturday afternoon does not have a valid promotional code and i have not been sent an email.

    It was tested against one purchase item sold by amazon.

    is there any solution to this?

    • Rob says:

      Makes no sense because if you clicked our link and went to the landing page describing the offer, then by default it tracked correctly because you are applying via the private offer page.