Back in April, we reported that all Dixons Travel branches in UK airports are to close.
The closure was blamed on the ban on tax free airport shopping, which took effect on 1st January 2021. Following the end of the Brexit transition process, the Government had to choose between allowing tax free shopping when travelling to EU countries or banning it entirely. It chose the latter.
WH Smith has now jumped in.
It was acquired 18 of the 35 Dixons Travel outlets. This includes the airport stores at London Heathrow, London Stansted, Manchester, London Luton, Birmingham and East Midlands.
The stores will trade under the InMotion brand, which WH Smith acquired a few years ago and which has 117 stores across 43 US airports. InMotion focusses on tech products and accessories and is far more accessories focussed than Dixon Travel.
WH Smith said (PDF) that it expects the 18 stores to generate sales of £60 million per year once travel returns to its historic levels.
The remaining 17 Dixons Travel stores, which includes some extra UK sites as well as shops in Ireland, Norway and on two P&O cruise ships, are not included.