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How does Heathrow Rewards work?

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This is our review of the Heathrow Rewards loyalty programme.

Is it worth joining Heathrow Rewards?  What are Heathrow Rewards points worth?  How can you transfer them to Avios or other programmes?

We wrote about a special 1,000 points (=1,000 Avios) sign-up bonus for Heathrow Rewards two weeks ago so I thought it was worth taking another look at the programme.

What you might not know is that you can earn and spend points without ever setting foot in the airport.

What is Heathrow Rewards?

Heathrow Rewards is the loyalty scheme for the shops, restaurants and bars at Heathrow Airport. 

In general, you can only earn points when you are at the airport.  However, there are some interesting ways of earning them even when you are not flying.

How do you join Heathrow Rewards?

Head over to the Heathrow Rewards website and register.  It is free to join Heathrow Rewards.

The only condition is that membership is limited to one per household.  The system will notice if your address is already registered.  The easiest way around this, if you need multiple memberships, is to use your office address or change your address from, say ’29 High Street’ to ’29a High Street’.

Is there a bonus for joining Heathrow Rewards?

New members will receive 100 points for free.  These are worth £1 or 100 Avios or other miles, but you need at least 250 points to redeem.

This HfP article includes a special promotional code for 1,000 Heathrow Rewards bonus points, valid until 31st December 2021.

There is a ‘refer a friend’ offer but, oddly, it doesn’t offer anything to you.  The person who refers you will receive 500 points if you spend £100 in one day after joining, but you don’t get anything.  Your friend can find the ‘refer a friend’ form on the ‘Dashboard’ page of the Heathrow Rewards website.  Until 31st December 2021, you are better off using the 1,000 point code here.

How does Heathrow Rewards work?

Is there a ‘virtual’ Heathrow Rewards card I can add to my phone?

You can’t do it from the Heathrow Rewards website.

You CAN do it by downloading the Heathrow Airport app.  Once you have logged in to Heathrow Rewards you will see an ‘Add to wallet’ button on the page where a scannable version of your card appears.

How do I earn Heathrow Rewards points?

The main way of earning points is at the shops, bars and restaurants in Heathrow Airport.  You earn 1 point per £1 spent.

This is not restricted to the outlets beyond security.  You can also collect in the shops in the Arrivals halls.  I often pick up a few points when I order a coffee whilst waiting for someone I have come to meet off a flight.

There is no minimum spend, as long as your purchase is for at least £1.

There are various others ways of collecting Heathrow Rewards points, some of which are not widely known:

Official Heathrow Parking – you earn 1 point per £1 spent in the airport-owned car parks.  You can book your parking here.

Heathrow Express trains – you earn 1 point per £1 spent if you book on the Heathrow Express website or via the app – click through for more details

Travelex – you earn 1 point for £10 you exchange at Travelex loctions in the airport

Airport loungesyou earn 1 Heathrow Rewards point per £1 spent at the Aspire airport lounges in Terminal 5 and Terminal 3, as long as you pay on the door instead of booking in advance.  It isn’t clear if the Plaza Premium lounges in Terminal 2 and Terminal 5 are included.

‘Premium’ services – you earn bonus points if you book Heathrow Porters, Shop & Collect, Reserve & Collect or Home Delivery

Here are three interesting off-airport options:

Rocketmiles hotel bookings – Rocketmiles is an online hotel booking website which lets you collect points with various travel rewards programmes with every booking.  Heathrow Rewards is one of these programmes.  There are often VERY generous deals to be had.  Rocketmiles is currently offering 5,000 bonus points on your first hotel booking, for example.  I ended up earning 7,000 Heathrow Rewards points with a £115 hotel room in Manchester.

The Rocketmiles home page for Heathrow Rewards is here.  However, any special temporary offers like the one above will not show here and will have a different landing page.

Lufthansa Miles & More – you can convert Miles & More miles to Heathrow Rewards points.  The ratio is not great – 7,500 miles gets you just £20 of Heathrow Rewards points, with an additional £5 for every extra 1,875 miles you convert.  This only makes sense if your miles are about to expire.

Emirates Skywards – you can convert Emirates Skywards miles to Heathrow Rewards points.  The ratio is 6,000 miles for £20 of Heathrow Rewards points.  Again, this is not a great deal if you have other uses for your Skywards miles but can be useful if they are approaching expiry.

IMPORTANT:  Heathrow Rewards points earned from Lufthansa or Emirates can only be used for Heathrow Airport shopping and parking vouchers or Heathrow Express tickets.  They cannot be transferred onwards into Avios or other external partners.

What is the Heathrow Rewards Premium tier?

If you spend £750 in the airport shops, restaurants or bars in a calendar year, you are promoted to Heathrow Rewards Premium.  This comes with extra benefits:

Double points on all of your spending

5,000 bonus Heathrow Rewards points with your first Rocketmiles hotel booking after achieving Premium (new customers only)

One-off £10 discount when you spend £100 at World Duty Free

None of this is life changing but it’s better than nothing.  When you hit £750 of spending, you will receive Premium status for the remainder of the current calendar year and all of the following year.

How can I spend Heathrow Rewards points?

There are a mix of redemption options available, the majority of which need to be ordered via the website:

£5 Heathrow shopping voucher for 500 points – some shops including World Duty Free will let you redeem instantly by scanning your Heathrow Rewards membership card.  Others require you to order paper vouchers via the Heathrow Rewards website.

£10 Official Heathrow Parking voucher for 500 points 

£5 Heathrow Express voucher for 500 points

250 frequent flyer miles for 250 points

Can you earn Avios with Heathrow Rewards points?

Yes, Avios (via British Airways Executive Club or Aer Lingus AerClub) is one of the Heathrow Rewards frequent flyer partners.

Other Heathrow Rewards airline partners are:

  • Lufthansa Miles & More
  • Singapore Airlines KrisFlyer
  • Royal Brunei Royal Skies
  • Aegean Miles+Bonus
  • Asia Miles
  • Emirates Skywards
  • Virgin Flying Club

All transfers need to be done via the Heathrow Rewards website.

What is Heathrow Rewards?

What are Heathrow Rewards points worth?

Most of the redemption options will give you 1p per Heathrow Rewards point.

The obvious exception is Official Heathrow Parking where you get 2p per point.

If you value frequent flyer miles at more than 1p, there is a premium for converting at 1p = 1 mile to an airline partner.

IMPORTANT:  Heathrow Rewards runs occasional transfer bonuses.  The best we have seen in the past were a 100% bonus when converting to Heathrow shopping vouchers and occasional 50% – 100% bonuses to specific airlines.  If you don’t need to spend your points immediately, it makes sense to wait.

Can I transfer Heathrow Rewards points to someone else?

Yes, which is generous.

As per the rules:  “You can transfer your Heathrow Rewards points to another member’s account by calling our call centre. There is a limit of 4 transfers per member, per year.”

Will my Heathrow Rewards points expire?

Technically yes, but it is unlikely.  Heathrow Rewards points will only expire if you haven’t made a transaction in the previous three years.

Conclusion – should you join Heathrow Rewards?

Heathrow Rewards points are a valuable ‘convertible currency’.  1 Heathrow Rewards point – whilst worth 1 Avios – is actually MORE valuable because of the added flexibility to also convert to other airlines or for airport shopping vouchers.

If you are a regular Heathrow shopper, or a regular user of the official car parks, or a regular user of Heathrow Express, then you should join Heathrow Rewards.  It is free and, because you can download the card to your smartphone, it doesn’t add any weight to your wallet or purse.

Even if you never go near Heathrow, it is also worth a look if there is a good Rocketmiles ‘first time user’ hotel booking promotion on offer.  You could earn a slug of points and convert them into frequent flyer miles without going anywhere near the airport.

You can find out more on the Heathrow Rewards website here.

Comments (34)

  • Bagoly says:

    Re “first time” hotel bonuses.
    Chain hotels do check names carefully if you have a booking eligible for their points.
    IME, pubs with rooms never even look at names.
    Do chain hotels check names carefully if the booking is through an OTA?

  • Jack says:

    I used to be able to log in to Heathrow Rewards but unable to and wont send me email password changes, does anyone know an email address to contact Heathrow to get this resolved as have no idea my points balance?

    • Rob says:

      There is an email in the T&C for getting missing points added but I don’t know if that is anything more than an outsourced contact centre dealing with those.

      • Save East Coast Rewards says:

        That email address does seem to be in-house but a lot were made redundant so it takes ages to get a reply to email now. Pre-COVID the team used to be very quick at replying.

        If you’re prepared to be on hold for a while it might be worth phoning them 020 3666 5550

    • JR says:

      Had the same problem. Emailing customers services achieved nothing despite repeated emails. Eventually phoned and spoke to an agent who with my account number could see all the unanswered emails and password reset attempts. He explained it’s a known problem, no timescale to fix it, short staffed etc and agent didn’t recommend waiting for a fix. The agent recommended fastest option was to register for a new account and he could then transfer the old balance to the new card. Registered for a new card whilst on still on phone and points instantly transferred and visible on the new card during the phone call. The new card login now works fine. Took about 15 mins on the phone. New physical card arrived in post about a week later. The only downside is I can’t see my old statement history (but couldn’t see it anyway with the old login not working) but at least I can once again see my account balance.

  • Paul says:

    How does it work……it doesn’t.

    As other have said since the hack they suffered and changes to logging in its been an absolute disaster. Points don’t track, customer service if non existent.
    My last purchase was on the 22nd October in T2. It was just £10 but the machine beeped so I didn’t retain the receipt. £35 parking fees haven’t tracked either.

    I have/had premium membership and while ti was extended last year there s no sign it will be again. I would have thought this would have been the least LHR could have done.

    To add insult to injury the new drop off charge does not qualify for points

    • Save East Coast Rewards says:

      As one of the reasons for the drop off charge is to discourage people from driving to the airport then offering loyalty points on it would seem a bit odd.

  • CheshirePete says:

    Heathrow Rewards was one of the few who didn’t extend Premium status in 2020. Something which is overlooked I think
    for some of us who qualified in 2019.

  • Hardpack says:

    I had a missing transaction which was worthwhile having as I am on the premium tier, I emailed once about it but didn’t get a reply for about 6 weeks, but the problem had been put right. So the emails get dealt with but it takes time.

  • Robin says:

    I have been unable to login in to LHR Rewards for some time.
    The password reset emails never arrive.

    Can anyone provide a landline alternative to the 0844 number published on the website?

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