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GWR rail franchise to stop awarding Nectar points

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West Country rail operator GWR has become the latest company to pull out of the Nectar programme.

30th March will be the last day to make a booking in order to earn Nectar points. Looking at the announcement, it doesn’t matter if your travel date is later.

In a statement on its website, GWR said:

GWR rail to leave nectar

“GWR will be leaving Nectar on 30 March. We have taken this decision as we adapt to the impact of COVID-19 on the railway and continue to evaluate our offer to deliver the best value for our customers and taxpayers.”

The other rail franchises managed by First Group, TransPennine Express and Avanti West Coast, will continue to offer Nectar points at the current rate of 2 points per £1 spent.

The list of companies that have pulled out of Nectar since it launched is huge. The reason why is simple – with no ‘gamification’ (such as Tesco Clubcard’s ability to redeem via partners for 3x face value) the rewards are simply not enough to drive changes in customer behaviour.

The ability to get back 1% of your GWR spending in inflexible Nectar points was never going to move the needle when people were deciding how to travel. The drain on GWR’s pockets, on the other hand, would have been very noticeable.

Comments (40)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • mark2 says:

    Before buying from Viking check prices with competitors.
    I have found them to be pricy.

  • lumma says:

    Personally, I always book through the GWR app for every train journey that isn’t LNER (as the perks are worth more) to collect the nectar points, which always post quickly and the app is decent.

    Will have to look elsewhere going forward.

  • Super Secret Stuff says:

    This is really bad news for Nectar because its a sign of things to follow…

    Majority of rail franchises now run off a fixed cost base with no revenue risks. So when there cost base is running low, one of the first things to get cut will be things like Nectar that aim to boost spending but questionable results. I recon more will follow soon

  • Richard M says:

    Will just book with Trans Pennine instead now. They can sell any point to point rail ticket within Great Britain

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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