Marriott Bonvoy adds its 31st hotel brand ….

I’m sure you can imagine how many reader emails I receive each week saying ‘Do you know if Marriott is planning to add more brands, because 30 simply isn’t anywhere near enough?’ …..

Well, good news. Marriott Bonvoy now has 31 brands.

Marriott International has announced the $100 million acquisition of City Express. You may not have heard of the brand, but it comprises 152 hotels, primarily in Mexico.

The deal makes Marriott the largest hotel group across the Caribbean and Latin America, with another 17,356 rooms added via this transaction.

The purchase price is low because City Express is a purely franchised business, with minimal assets. Franchise fees are approximately $10 million per year so the company is being sold for 10x revenue. Once folded into Marriott, overheads can be stripped out and that $10 million will be mainly profit.

The chain will be rebranded ‘City Express by Marriott’. Marriott believes that it fills a gap in its portfolio for an ‘affordable midscale’ brand (really?! none of the existing 30 brands fits the bill?!) and it is likely that it will be rolled out internationally.

Marriott followed a similar model with AC Hotels, originally a purely Spanish business, and Delta Hotels, originally a purely Canadian business.

In the unlikely event that you have a City Premios loyalty account, it will be folded into Marriott Bonvoy.

PS. If you are not a regular Head for Points visitor, why not sign up for our FREE weekly or daily newsletters? They are full of the latest Avios, airline, hotel and credit card points news and will help you travel better.

To join our 70,000 free subscribers, click the button below or visit this page of the site to find out more. Thank you.

How to earn Marriott Bonvoy points and status from UK credit cards (August 2025)

There are various ways of earning Marriott Bonvoy points from UK credit cards.  Many cards also have generous sign-up bonuses.

The official Marriott Bonvoy American Express Card comes with 20,000 points for signing up, 2 points for every £1 you spend and 15 elite night credits per year.

You can apply here.

Marriott Bonvoy American Express Card

20,000 points and 15 elite night credits each year Read our full review

You can also earn Marriott Bonvoy points by converting American Express Membership Rewards points at the rate of 2:3.

Do you know that holders of The Platinum Card from American Express receive FREE Marriott Bonvoy Gold status for as long as they hold the card?  It also comes with Hilton Honors Gold, Radisson Rewards Premium and MeliaRewards Gold status.

We reviewed The Platinum Card from American Express in detail here and you can apply here.

SPECIAL OFFER: Until 14th October 2025, the sign-up bonus on The Platinum Card from American Express is increased to 80,000 Membership Rewards points. This would convert to 120,000 Marriott Bonvoy points! The spend target is changed to £10,000 within SIX months of approval. T&C apply. Click here to apply.

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

You can also earn Marriott Bonvoy points indirectly:

• American Express Preferred Rewards Gold Credit Card (20,000 bonus Amex points)
• The American Express Rewards Credit Card (10,000 bonus Amex points)

SPECIAL OFFER: Until 14th October 2025, the sign-up bonus on the American Express Preferred Rewards Gold Credit Card is doubled to 40,000 Membership Rewards points. This would convert to 60,000 Marriott Bonvoy points! The spend target is changed to £5,000 within SIX months of approval. T&C apply. Click here to apply.

and for small business owners:

• The American Express Business Gold Card (20,000 bonus Amex points)
• The American Express Business Platinum Card (50,000 bonus Amex points)

SPECIAL OFFER: Until 14th October 2025, the sign-up bonus on The American Express Business Gold Card is TRIPLED to 60,000 Membership Rewards points. This would convert to 90,000 Marriott Bonvoy points! The spend target is changed to £6,000 within three months of approval. The card remains free for the first year. T&C apply. Click here to apply.

SPECIAL OFFER: Until 14th October 2025, the sign-up bonus on The Platinum Card from American Express is increased to 80,000 Membership Rewards points. This would convert to 120,000 Marriott Bonvoy points! The spend target is changed to £10,000 within SIX months of approval. T&C apply. Click here to apply.

The conversion rate from American Express to Marriott Bonvoy points is 2:3.

Click here to read our detailed summary of all UK credit cards which can be used to earn Marriott Bonvoy points.