Norse Atlantic pushing ahead with plans to sell ‘a material stake’ in the airline
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Norse Atlantic had a plan. It would offer low cost flights between London Gatwick and the United States (with easily the best Premium Economy cabin in the sky) during the summer, and then trim schedules in the winter. The aircraft freed up were to be reallocated to ‘winter sun’ routes such as the Caribbean.
It hasn’t worked well so far. As we have covered in multiple articles, Winter 2023 routes from Gatwick were delayed and in some cases cancelled before they even launched. The planned Winter 2024 schedule for Gatwick is very thin – Barbados is cut from five flights per week to one, for example.

Summer 2024 flights have been cut from the UK with Washington and Boston dropped. Instead, Norse will launch a series of opportunistic services from Europe to the US, including Athens to New York JFK and Paris to Los Angeles. It has also been operating Oslo to Bangkok this winter.
Norse Atlantic is now interested in selling itself
According to a news release, Norse Atlantic has appointed an advisor with a view to selling a ‘material’ stake in the carrier:
As announced in November 2023, Seabury Securities (Seabury), was appointed as strategic advisor to explore and guide the airline’s future strategic direction. After completion of the initial phase of this process, Norse Atlantic is pleased to announce that the company will now engage Seabury as investment banker to execute some of Norse’s strategic initiatives including developing strategic partnerships with an existing airline which may include a material ownership stake.
“The first phase of the strategic review conducted by Seabury is now complete, I am pleased that we are now progressing to the next phase with the aim to conclude on opportunities that will ultimately benefit our customers, shareholders and employees,” said Bjorn Tore Larsen, CEO and Founder Norse Atlantic Airways.
The last round of fundraising only concluded in November 2023, when Norse raised NOK 613m ($55m) to see it through the winter.
A few weeks earlier, Norse said that it had been approached by two larger airlines interested in buying a minority stake in the airline. The partners were not named except that one is ‘major’ and the other ‘medium sized’.
The main attraction may be taking over the leases on the fleet of 15 Boeing 787 aircraft given the long wait times for deliveries from Airbus and Boeing at the moment.
However this ends up, it seems that the days of Norse Atlantic as a fully independent airline may be numbered.
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