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Interview: we chat with Badr Al-Meer, the new CEO of Qatar Airways

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There is, as usual, a lot going on at Qatar Airways, not least the launch of the impressive Qsuite Next Gen business class seat which we covered yesterday.

I joined a pool interview with the new Qatar Airways CEO, Badr Al-Meer. Badr replaced Akbar Al Baker last year, who left the airline after 27 years in the top job.

Akbar was a graduate of the Michael O’Leary charm school (or vice versa) so his softly spoken replacement represents a firm change, potentially deliberate, in approach.

Badr Al Meer Interview Qatar Airways CEO

Because this was a pool interview, there were a number of different journalists asking questions. This means that the areas covered are not necessarily those that we would have raised ourselves in a 1-2-1, but I thought it was worth sharing the whole discussion.

On the future of the A380 ….

Akbar Al Baker had been very vocal in his dislike of the A380 and only brought it back because he was desperate for aircraft. The new boss has a different view. The A380 is now seen as the ideal aircraft for capacity controlled destinations, especially London – due to slot issues – and Australia, due to Qantas successfully lobbying to stop foreign carriers getting full access.

The fleet will now be upgraded. The first task is a new wi-fi system to bring speeds up to the level of other Qatar aircraft. Options for cabin upgrades are also being looked at.

Based on other conversations I had, the A380 fleet will remain until at least 2028.

On First Class ….

Qatar Airways will include a First Class cabin on its upcoming widebody aircraft order. Badr said that he was due to see the first prototype of the new seat this week, although it will not be flying for a number of years. It will not be retrofitted onto any existing aircraft.

On the new aircraft order ….

Qatar Airways issued a tender in March for a substantial aircraft order. It does not intend to make a commitment until the first quarter of 2025.

On the delayed Boeing 777-9 order ….

Despite the multi-year delays to this aircraft – which has also impacted British Airways – Badr says that he now has a firm commitment from Boeing to deliver the Boeing 777-9 from the first quarter of 2026. Everything – Qsuite Next Gen manufacturing etc – is being ramped up to meet this.

Earlier on Tuesday, Qatar Airways announced an order for an additional 20 Boeing 777-9 aircraft. This takes the total to 60, as well as 34 cargo variants.

On increasing competition ….

Whilst Riyadh Air, the new Saudi Arabian carrier, and Air India are in the process of acquiring substantial long-haul fleets, Qatar Airways does not see cause for concern.

Passenger numbers will rise from 45 million last year to 52-53 million this year, and it remains capacity constrained. It sees the market for Middle East / Indian hub flights to continue to grow and to absorb whatever capacity Riyadh Air and Air India add.

On a new equity investment in Southern Africa ….

Qatar Airways is in discussions to take a stake in a Southern African carrier. The deal will be announced in 2-3 weeks. I suspect it may be Airlink although this was not brought up.

The airline has an existing partnership with Royal Air Maroc to provide feed from Northern Africa, and with RwandAir to provide feed from Central Africa. Qatar Airways has invested in Kigali Airport as well as in RwandAir itself.

On an investment in Virgin Australia ….

No comment. This deal has been widely rumoured, however.

On pricing ….

Despite well reported profit warnings from the main US carriers and Ryanair in recent days, Qatar Airways is not seeing strong downward price pressure.

Anecdotally, I would agree – we have not seen any aggressive sale pricing from the airline recently. July 2024 was ‘well up’ on July 2023 and overall demand is still strong.

On being the new broom ….

‘New CEO, same strategy’ was the message we got – the strategy, of course, is to be the best and most profitable airline in the world.

It is clear that Badr has been keen to reset certain relationships with partners who had faced the wrath of Akbar Al Baker in the past. The relationship with IAG, parent of British Airways (25% owned by Qatar Airways) ‘has never been better, but can be improved further’.

The relationship with Airbus, which was at breaking point over issues with the A350 fleet, is ‘good’. Airbus has been invited to tender for the new widebody order and is delivering aircraft ahead of schedule at the moment. The Airbus CEO was also at a Qatar Airways lunch I attended.

Comments (37)

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  • BJ says:

    A pity it wasn’t 1-2-1, such woeful questions, must have been very frustrating.

  • Marcw says:

    From my last experience flying QSuite, service is mediocre – feels like Qatar has cabin-crew retention problems. They should really focus on the soft product if they want to keep their dates high.

    • Charles Martel says:

      Apparently they don’t treat their staff very well.

      • Rob says:

        This is changing. Badr seems very focused on this.

      • Cranzle says:

        BA cabin crew have they same complaint

      • Jonathan says:

        Apparently lots of people choose to work for the likes of Emirates and quite happily run away from QR. How working environment is like with those at Etihad, hard to know, either way, apparently QR aren’t at all great to their cabin crew…
        Or have got major improvements they need to concentrate on

  • Phil says:

    What happened to the “exclusive 1-2-1 chat (well, 2-2-1!)”, or is that coming later?

    • Rob says:

      Did it, not sure if we’ll run it or not. A large amount was ‘you can’t write this but I’ll tell you that …..’. Need to see what remains when all those bits are wiped.

  • Tom says:

    He seems pretty sensible. I’ve never met either, but my assumption is Al Baker was ultimately politely moved on since the ego was clearly starting to get in the way of doing the job and putting QR at risk, Al-Meer seems very much the opposite. The utterly bizarre decision to publicly criticise Airbus and escalate a dispute QR can’t ‘win’ because Al Baker felt somehow ‘wronged’ at the time when Airbus is almost the monopoly supplier with more market power than any time in history being a case in point.

  • Mikeact says:

    Not impressed, if that was the total Q&A.

    • Rob says:

      I get a feeling you’ve never actually been to a press event and have no idea what the ‘form’ is.

      • Andy says:

        Yes – these aren’t press conferences, so we shouldn’t expect difficult questions to be asked or unrehearsed answers to be given. Middle Eastern airlines – and, as we know, the Middle East more generally stage-manages press interaction, if they allow it at all. These ‘audience with the chief’ events are done to provide advertorial soundbite content, which both sides are happy to play along with. ‘Form’ indeed.

    • Dubious says:

      I think it does have some interesting insights (especially the bits in bold).

      I do always find it a slightly weird perspective when airline officials talk about the market absorbing capacity….it feels a bit like the tail wagging the dog. I’d hope the perspective by the planners is more proactive – with ‘capacity growing in line with demand’…

    • Rhys says:

      These are press conferences, not Paxman on Newsnight!

    • Lady London says:

      Yes but a lot less “write down what I say on the topics I have something to say to you on” than the last similar format interview with a Qatar CEO.

      The worst one of that ilk that we’ve had being ISTR the interview with was it Christina?, a now former head of TAP. A distinct lack of questions particularly given the background at the time of TAP reported to completely refuse to help passengers on irrops or even to communicate about valid EU261 claims for these and apparently not paying them as a matter of policy.

  • mark says:

    “the strategy, of course, is to be the best and most profitable airline in the world”

    This is not a strategy, it’s a mission statement.

  • Irons80 says:

    The collective creaming themselves over Qatar on this site I find fascinating. But, alas I am going to be a (seemingly lone) dissenting voice.

    I am BA Gold (for context only) and I flew Qatar for the first time this year to Auckland in Business. LHR T4 lounge was lovely, A380 ok, lounges in Qatar where huge, souless and the food average at best (indeed I thought the food in the lower OW Emerald lounge to be nicer that Al Mourjan). My flight out was delayed by 6 hours for no reason (it’s the same most days, I think Qatar don’t like the slot into Auckland they have, so they create delays so they can have aircraft on the ground there for less time) – so my sleep plans were totally messed up.

    Meanwhile in terms of Q-Suite, I really don’t get what’s so amazing. I thought the seat was hard as a rock the entertainment system was a joke – so many options, but most of the films and TV shows were edited to the point of ‘what’s the point’…

    The highlight for me was actually the service on the A350 – the cabin crew were lovely.
    The flight cost me £7k – I wasn’t blown away. At all. I thought Qantas to Sydney was better (apart from the lack of internet on their international flights, but apparently that’s being resolved soon)

    • babyg says:

      a380 just OK? the lounge on the a380 is an amazing space… but the akl landing time is pretty stupid (2.45 am), i stopped flying direct from DOHA to AKL now, as i struggle to get in the time zone vs landing early eve…

      As for Q-Suite, my personal view is its all about travelling as a family.. having the option of a Q-Suite Quad is a game changer, double bed in the sky is great, but yes agree, as a solo traveller its nothing special compared with other newer offerings.

      • Irons80 says:

        Yes the lounge is nice, but sitting there on my own (I am travelling for work) makes me feel uncomfortable, and meanwhile no one else was there anyway… I can’t see it continuing in any refit vs. extra revenue for seats (esp if they introduce a premium economy)
        I actually was fine with the 2.45 arrival – I’d paid for a hotel room and was prepared to then just sleep in a proper bed when I arrived… instead, the delay cost me the night’s room which I didn’t use and it seems they do it most days… it’s cheeky to the extreme.
        They are a massively over-hyped airline. The TPs are good for this trip, but on a full-fare business it didn’t even net me than many Avios…

        • babyg says:

          being in the a380 lounge on your own is the best – my wife and I had the whole thing to ourselves for my birthday party earlier in the year, couldn’t be happier! But you are probably correct about it being shrunk/removed during any a380 refresh thou…. meanwhile the emirates bar is always rammed! I wouldnt say QR are that overhyped thou, take a BA flight to the same destination, that may help reset you opinion – you cant compare galleries lounges with the QR lounges at LHR for example, and the onboard QR experience wins hands down, plus if youre not travelling alone Qsuite comes into its own, but good to hear other opinions (especially from people who are fine with 2.45am landings!)

          • Irons80 says:

            I have travelled all over the world with BA – I personally would prefer it to Qatar.
            But, agree on the lounges at outstations front… that’s why I like the Qantas lounge in T3… personally I also think the obsession with the Cathay Lounge at T3 is odd… but I do like the Cathay Lounges in HKG though!
            I actually thought the Qantas business lounge in Singapore was the best of all the ones I visited… maybe I just have a thing for Qantas lounges 🙂

          • Rhys says:

            The Qantas lounges in Singapore are very good indeed.

          • Talay says:

            The QR lounge at Bangkok is a stand out for Bangkok though not on par with Doha of course.

        • John says:

          The DOH-AKL scheduled arrival used to be 5am when I did it before covid… this caused me to go to bed at 8pm and wake up at 4am for the whole 2 weeks in NZ, but that wasn’t really a problem

      • Marco says:

        Can we stop call it a DOUBLE BED? Those are literally twin single beds 🙂

    • BJ says:

      You’ve obviously not been reading that much or long, you’re far from the first to express more realistic and balanced thoughts on Qatar Airways, many have already done so.

  • Mikeact says:

    I have actually been to a number of share holder press events, both here and the US, not presentations.

    • Rob says:

      You will know the level of disclosure which is possible then. It’s even worse at shareholder events because there is a legal responsibility on the directors not to say anything which has not been formally announced to the market.

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