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‘I’m doing the SAS million points challenge – here’s why’

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Rob writes: Last month, SAS announced the million points challenge – here’s our article. If you can fly 15 of the SkyTeam alliance carriers by the end of 2024, you will receive 1 million bonus SAS EuroBonus points.

It’s not a competition – everyone who hits the target will get the points.

A number of HfP readers took up the challenge. One of them was Barry Collins, who you may have seen discussing the challenge in The Times last week – click here (paywall, or click here for a non-paywall version). In fact, everyone featured in that article is a HfP reader.

We have teamed up with Barry to bring you a diary of what is, let’s be honest, a slightly crazy thing to do. That said, it is also financially a good deal. The flights can be done for around £3,000 and the points could be worth £10,000+ of premium flights if used well.

Below, in Part 1, I asked Barry to answer the obvious first question – ‘why?’. In Part 2, we’ll move on to ‘how?’ and then hopefully look at all 15 of his flights! Over to Barry ….

Why am I doing the SAS million points challenge?

“Hi, my name is Barry, I am 44 years old, and I am having a mid-life crisis.

There, I said it. Acceptance is the first step, as they say …. 

I am probably fairly indicative of the readership of the HfP newsletters – middle aged, married with young kids, prefer to turn left whenever possible, but also prefer not to pay full price too.

My wife has been pointing out I have been having a mid-life crisis for a while now (there is a LOT of LEGO in the house right now) but it wasn’t until I saw the article on the 10th October about the million points challenge that I knew it too.

I immediately forwarded it to my wife, saying I wanted to do it. I think she is still feeling guilty about booking a sea swimming holiday in Turkey next year, so she told me to go for it.

Being self employed, when I was young and single I had previously taken months off at a time to travel around Australia and Thailand, but haven’t done anything really big since going to Brazil for the World Cup in 2014. However this trip is more about the challenge, and doing it as cheaply as possible means you get the best value for those million points!

So instead of going away for a solid month, the plan is to take as little time off of work as I can, and carry on with real life too – so that means work, school drop offs, birthday parties, doctors appointments and long booked gigs all need to be accounted for in the planning. 

15 SkyTeam airlines, at least once, before the end of the year. I registered on the SAS website, and downloaded the app. The game was on.

In the next article – click here to read it – I will explain how I picked my route, where I am going and what it will cost me.

I’ll also bring you mini-reviews of my 15 flights. Don’t worry – HfP isn’t going to start running detailed economy flight reviews! It will be more of a diary, helping me keep track of which country I am waking up in each morning.”


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Comments (78)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Brian says:

    Great series to have on the site, but is it too much to ask that Headforpoints, as a source of quality journalism, avoids the stock YouTube etc titles like ‘…here’s why’? I mean, the million points is why, regardless of midlife crisis, so it’s absolutely pointless to include the ‘here’s why’.

    • Rob says:

      Tomorrow is ‘how’, they fit together.

      And I think you’re mistaken – you are presumably not doing it despite the 1m miles on offer (and 99.9% of our readers are not doing it) and so Barry’s motivations are of interest.

      • platy says:

        Rob

        If you’re gong to “promote” this promotion on HfP hopefully you’ll address the many issues that people are reporting on blogs such as FT, so you don’t encourage your readers to enter a game for very advanced players with many risks that aren’t even apparent over and above the obvious ones (delayed/. cancelled flights, etc).

        Not least of which are confusion about what flights actually count (wet lease versus codeshares), what happens when there is a substitute airline (e.g. Dan Air for Tarom on the OTP-MAD route), difficulties getting EG FF number into bookings, uncertainties about cabin classes on some booked tickets (e.g. trip.com), the glitchy nature of the retro claim system itself, Kenya Airlines canceling flights on the BKK-CAN route, FF numbers defaulting to non-EB if people login to airline websites, FF numbers being changed out of EB (e.g. to DL) if people visit lounges per non EB status perks, etc., etc…

        Most are also blind to the opportunity cost, the utility of EB miles even once earned etc.

        • Rob says:

          I have the SAS Head of Marketing and Head of EuroBonus in my mobile, so I’m hoping this doesn’t happen. I have actually warned SAS that they need to be very flexible with people or this is all going to blow up.

  • babyg_wc says:

    Great marketing from SAS where both SAS win (lots of free advertising/blogging) and those willing to do the challenge win too! Nice to hear from somebody “in the field” who is doing this.

  • Maples says:

    Is there a word limit or something that made the “how” portion of this become available tomorrow? Excited to read but would’ve been better if it was today.

    • Scotsman says:

      They’ve delayed it on purpose to ensure folk will read tomorrows and continue to generate clicks to the site. Simple yet effective marketing technique which is working as shown by the fact that you, and I, can’t wait to read it till tomorrow.

  • Billy says:

    And people wonder why governments look at frequent flyer programmes for tax revenue…

  • Spaghetti Town says:

    Really regretting not doing this now

  • Mikeact says:

    Very envious, as I would definitely have done this a few years back, and I would also have included any OW flights as well if it would have made connections easier. I’ve done enough tier point, Gold challenge runs etc., over the years. Now, we are just fortunate to relax and turn left.

  • Nick says:

    I spent a whole Saturday a few weeks ago finding a RTW itinerary for this, total cost £2100 plus a few hotels. Then chickened out/realised I didn’t have the time… But the planning was fun!

    • Billy says:

      I do a lot of phantom trip planning, then go on Google street view and enjoy the trip that way.😂😂😂😂

  • jannis says:

    Is it still too late to join this challenge?

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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