Maximise your Avios, air miles and hotel points

BIG NEWS: BA moves to revenue-based tier status for Bronze, Silver, Gold and Gold Guest List

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As we have been predicting for some time, British Airways has announced the move to revenue-based tier status.

The net effect is that earning Gold status will now be very, very difficult, bordering on impossible, for leisure travellers.

Some changes are unexpected – the speed of the launch (1st April) and a rebranding of British Airways Executive Club to ‘The British Airways Club’. Whilst a bit more 21st century, it’s ironic given that only ‘executive’ travellers are now likely to qualify for the higher tiers.

British Airways Club membership cards

Here are the new British Airways status thresholds that kick in from 1st April 2025:

  • Bronze: 3,500 points
  • Silver: 7,500 points
  • Gold: 20,000 points
  • Gold Guest List – new member: 65,000 points (with at least 52,000 earned through British Airways-marketed flights and British Airways Holidays)
  • Gold Guest List – renewal: 40,000 points (with at least 32,000 earned through British Airways-marketed flights British Airways Holidays)

There will be milestone bonuses of 2,500 Avios at 5,500 tier points, 4,000 Avios at 11,000 tier points and 5,000 Avios at 16,000 tier points which will be triggered on the way to Gold. Assuming 1p per Avios of value these are not exactly generous.

These changes were made “based on our Members’ feedback” according to BA’s press release so if you don’t like them, you only have yourself to blame.

What is a ‘point’?

1 point = £1 of spending on British Airways-marketed flights.

ONLY the base fare and BA-imposed surcharges are included. Airport charges, Air Passenger Duty etc are NOT included. Seat selection and luggage fees ARE included.

On a £11,990 fully flexible ticket to New York in Club World, virtually all spend (£11,687) would qualify towards status. On a £387 economy flight to New York, only £189 of spend would count.

There are other ways of earning ‘points’

You will be able to earn up to 1,000 points per year by purchasing Sustainable Aviation Fuel credits. You will get 1 tier point and 10 Avios per £1 spent on SAF credits.

You will be able to earn up to 2,500 points per year via spending on the British Airways Premium Plus American Express credit card. It isn’t clear what the ‘conversion rate’ will be – I suspect something close to 1 point per £10 spent.

You will earn 1 point per £1 spent at British Airways Holidays. For high end leisure travellers this could be an attractive way of earning status. However, BA has potentially messed this up because tier points will be split equally between all travellers. You can’t book a £20,000 holiday for a family of four and get Gold – in fact, at 5,000 points each, you wouldn’t even all get Silver.

(What you COULD do is book a BA Holiday – flight and hotel – for one person, and then have the rest of your family book their flights separately. This ensures that you receive all the tier points.)

One upside is that there will no longer be a minimum stay requirement for earning via BA Holidays.

What happens with partner flights?

You will earn tier points based on a percentage of miles flown for non-alliance partners.

For Malaysia Airlines, for example, it will increase from 2% of miles flown on a discounted Economy ticket to 30% of miles flown for a fully flexible First Class ticket.

This structure means that it is VERY unattractive for people buying flexible tickets to choose a partner airline over British Airways. For low cost premium cabin tickets it is probably roughly equal – eg Heathrow to Kuala Lumpur in discounted Business Class on Malaysia Airlines would earn 1,600 tier points under the new structure which is roughly what a £2,000 sale cash ticket on BA would earn.

Some airlines are rewarded more generously. Qatar Airways, for example, earns 25% of miles flown in deeply discounted Business Class. This is double what you receive for flying Malaysia Airlines.

There will be bonus tier points for the first few months

Flights booked BEFORE 14th February for travel after 1st April will earn bonus points. It isn’t clear if these are one-way or return, I suspect one-way:

  • Euro Traveller: 50 points
  • Club Europe: 100 points
  • World Traveller: 70 points
  • World Traveller Plus: 140 points 
  • Club World: 210 points
  • First: 330 points

These are bizarrely small numbers based on the new tier thresholds. 420 bonus tier points for a Club World return flight isn’t going to make much impact on hitting 20,000 tier points for Gold.

What happens with existing bookings for travel after 1st April?

It’s not clear. We are told:

“Customers who already hold bookings for travel after 1 April 2025 will be awarded Tier Points based on a conversion of the existing method. Any existing bookings will earn proportionally the same number of Tier Points, or more, as they would today.”

The implication is that it will be based on the same % of status as you would need today. A flight earning 140 tier points (currently 23% of Silver or 9% of Gold) will presumably earn somewhere between 23% of the new Silver threshold (7,500 points) or 9% of the new Gold threshold (20,000 points).

The implication is that this only applies to existing bookings made before today. If you book today, you will be on the new system for travel from 1st April.

What happens with existing BA Holidays bookings for travel by 30th June?

People have booked with BA Holidays expecting double tier points (for trips taken between 1st April and 30th June) based on the current tier point system.

On paper you won’t be worse off. The tier points you would have got will be multiplied by 13.5 and then doubled. Trust me that this is fair.

The bigger issue is that if you will need additional tier points for status, the gap is bigger. For example, if your BA Holiday would have got you halfway to Silver it still will – but you’d still need to spend £3,750 to earn the other half of the points needed.

British AIrways Club status changes

Are ‘soft landings’ remaining?

It isn’t clear. However, a BA employee has told me that they will be removed. If correct, a Gold member will now drop directly to Blue.

What is happening to Lifetime Gold?

Your existing tier points will be converted. Take a look at the FAQ here for details.

Conclusion

This is, clearly, a pivotal move by British Airways. It is effectively washing its hands of the leisure market and going all-in to attract the dwindling band of full fare business travellers.

With Gold now available for just over one and a half £12,000 fully flexible Club World return flights to New York, it is clear who the target market now is.

Realistically, it will now be impossible to earn Gold for small business travellers, economy travellers or self-funded leisure travellers. Even Silver will be a major stretch. British Airways Holidays spend could have offered a lifeline, but by splitting the tier points equally among all travellers it’s not going to make any real impact.

It’s not clear to me why BAEC members asked for this, since it was done ‘based on member feedback’ according to BA but that’s people for you ….!

It will also be virtually impossible for corporate travellers to earn Gold status based on economy travel. This leads to the question of why you’d even want to push for status – if the only people who can earn status are flying in Business Class, they don’t need Silver status anyway as they have the benefits. Gold doesn’t add much on top.

The long term issue remains. Business travellers have their flights paid for by their employers. Many of these are tied to BA or oneworld via a route deal. Many get huge end-of-year rebates which means their headline spend is not what they actually pay – in reality business travellers with a high rebate will need to spend LESS to earn status than leisure travellers. BA is rewarding ‘loyalty’ from people whose loyalty is contractually enforced on them.

Remove status from those people who DO have a choice of airline – leisure travellers, small business owners – and their reasons for flying British Airways shrink dramatically.

What I don’t understand is why the offsets for leisure and SME travellers are so half-hearted. Capping credit card tier points at 2,500 is pathetic – just 12.5% of what you need for Gold and still leaving you £5,000 of ‘before taxes’ BA spend short of Silver. American Airlines now lets you earn status based ENTIRELY on credit card and partner spend if you wish. If someone wants to put £200,000 through their BA Amex to earn Gold status, why not let them?

The British Airways Club, of course, is not the only game in town for earning oneworld status. I suspect that most people will now find it easier to earn Silver or Gold-equivalent status via another oneworld airline – you would get virtually the same benefits except for Gold access to additional Economy Avios inventory. We’ll be looking at these options in detail as we get nearer to April.

As a starter, remember that oneworld member Royal Jordanian will give you 12-months of BA Bronze-equivalent status for just $49 if you have hotel or airline elite status elsewhereclick here to read more.

You can find out more about these changes on this special page of ba.com.

Comments (3839)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Eoc says:

    Yes one of the many unresolved issues. Soft landings are another. As a Gold into this April but unlikely to hit it in 26 where do I spend my new 2025 flight cash if I am bumped to Blue? As I go east a lot it looks like QR, MH or R is going to be the lucky winner of my business.Has anyone done the math yet?

  • John says:

    As a Brit living abroad I feel for everyone losing out here. I am one of the folks who could benefit and was debating using BA in May to qualify for Gold (regular JFK to CPT in F for work). Only reason to do this is for Flagship access on US domestic. Rest of BA gold package doesn’t look great unless I’m missing something. Had GGL and CRC when lived in UK but no benefit in that now. Not much between Flagship and Amex lounges here but Amex is getting crowded at peak times. Going to stick with EK for now

    • Paul says:

      And people keep telling us that no one adds a stops that isnt necessary!!

      • Track says:

        Hehe, travelling in EK First Class, one can have some work done…

        Adding 8-10 hours to a travel day is not as gruesome because end of the day, you end up in a hotel sleeping it off/recovering.

        • Phil says:

          A380 take a shower in the air too

        • Throwawayname says:

          I sometimes do something similar on short haul- take an early morning flight to MUC/ZRH, work all day from the lounge and jump on a connection to Greece/Italy/Spain at 18:00 or whatever. Beats spending hours driving to another airport for the ‘convenience’ of a direct flight.

    • numpty says:

      Friend who has Skywards Gold always makes a point of booking biz class on the flights that have First, expectation is he will get an upgrade – and he’s done pretty well out of it.

      When he first got gold he actually started booking economy (!) with the expectation he would get upgraded to Business. He did well out of that too, but with 4 sectors on long haul flying to Asia his success rate wasn’t high enough!

  • RC says:

    Anyone know as since this is based on a revenue target, will BA allow the target to be eroded (in real terms) by inflation, or keep hiking it every year?
    Perhaps BA don’t even know – maybe the McKdrones did n’t think of that?

    • Track says:

      This assumes there will be a travel costs inflation beyond what we’ve experienced.

      The uncertainty of it.. what’s the point of keeping track of TPs for the next year, if one doesn’t know what coefficients and multipliers will be.

    • GUWonder says:

      After a few years, the “revenue-based elite status” requirements at US airlines get hiked a step and then the airline apologists say it’s the airlines keeping up with inflation. But it’s really about trying to goose the numbers that the shareholders want to see with regards to revenues, profits and margins.

  • Ilou says:

    It’s very easy for BA to run double tier promotion in a similar way that that did with BAH

    They will have total control of how many gold and silver they want to have

    I am sure lot of people will fly BA again during these promotions despite all the negative talk here.. if you live in the UK, BA is still the best scheme for collecting points, which matters at the end ( to me at least).. I will not qualify for gold next year but don’t care as I fly CW with points

    Again it’s the redemption side that would concern me if it moves to revenue!!

    • Throwawayname says:

      Why is BA any better than VS for UK residents collecting points? If anything, SkyTeam have extensive coverage of regions where oneworld basically doesn’t exist (zero hubs south of CMN/MIA unless you go all the way East to Qatar).

      • CJD says:

        Virgin’s website seems to be crap for redeeming on SkyTeam partners.

        • Throwawayname says:

          True, I operate on the assumption that anything outside of AFKL (and I guess DL, but haven’t checked as the US isn’t of much interest to me) is likely to require ringing them. However , availability can be checked through seats.aero or pointsyeah so I only need to call when I have found the flights I want.

  • rosswill says:

    I feel like dynamic pricing for redemptions is inevitable. I feel like an announcement on this can’t be too far away.

    • George says:

      Didn’t someone on here claiming to be a BA insider say it was a done deal and would be implemented this year?

      Who knows if it’s true though

  • Lady London says:

    BA has just announced a promo, apparently, of 2.5x the new tier point regime earnings, on any flight booked by mid-Feb tbat flies after 1st April.

    My expensive – for the travel involved – long haul itinerary I’m just about sorting the booking of now, would have as good as earned Silver if booked to BA this year. It’s not being booked to BA.
    .
    With the new regime it would have been a
    round 8-10% of only Silver. This BA promo I’m sure Rob will write aboir tomorrow, will still only get me to 20% of Silver in the new regime from 1st April That’s with the BA promo multiplying what tney’d normally give me, x 2.5.

    I am not, repest not, going to fly around the world 5 times(with this time-limited promo) in Business paying my own bills for this, just to grt… Silver. And I’m sure as h*ll not flyingcround tbe world in J at my own expense 12.5 timezib one year, for the oathetic reward of Silvet. The 12,5 times beinf what the regular BA Club requires me to do, from April. For *Silver* ?

    Does BA think I’m nuts?

    • BA Flyer IHG Stayer says:

      Is this in addition or a replacement to the “bonus” already announced and included in Robs article?

      • Lady London says:

        ??

        • Lady London says:

          Yes, it’s how it works out for me on a trip that is virtually RTW.

          The net result is that with the net boost – even if BA could retain my attention to catch such promos which unfortunately tbey can’t – even 250% earnings on a costly long distance trip moves tbe needle so little towards such a pooe goal, that I can’t see rescuing interest of anyone self-funded after the programme demolition.

    • Ilou says:

      I’ve just written that BA can easily run a double tier point promotion 1min ago 🙂

      • Lady London says:

        Yea that was what prompted me to post. Even a massive multiplier on a time limited promotion, still doesn’t get you any progresa that is at all motivational ib the new program.

        I knew it was bad, but I was shocked when I ran the numbers.

        • Ilou198083 says:

          Booking a BAH at 2.5k and you’re almost silver with this promotion .. if this is not a one off, then happy days !

          • Phil says:

            Only if you book it on your lonesome! I’m sure the family will understand, gotta take one for the team sometimes

          • Ilou says:

            As Rob suggested, I will book the hotel in my name (need a suite for my family) and will get the remaining flights with Avios .. for me it’s the hotel the most expensive component of my trips

          • Scott says:

            Seems pointless bringing these things in if they’re just jacked up the thresholds.

            Either they’re panicking a bit; trying to bait people to spend a bit more before screwing you more next; or just a bit dopey etc.

        • Ilou says:

          Can’t see the registration link for this promotion on BA website

          Only the ridiculous one off bonus !

    • Phil says:

      I’ve got aholiday via travel agent booked flying outbound before 1st Apr and return after. No idea how or what calcs they are going to apply to that or even whether they are going to dig a bigger hole angering all those disadvantage by saying – promo new bookings only

    • Throwawayname says:

      For anyone who’s wedded to flying BA with any frequency (e.g. because they live next to LHR), surely the logical thing to do is switch to another FFP within oneworld. Even IB+ should be safe for another year, buying you plenty of time to fine-tune your approach. Paying over the odds for a hotel so that you can miss out on their points, lose any status benefits, and have to explain why 2-3-4 of you have turned up instead of the one person in the booking seems like an incredibly lousy deal.

      • Sigma421 says:

        I could be completely wrong but I just don’t see them setting the targets quite as high for IB+ (although I’m sure we’re going revenue based eventually). €25,000 for Platino would be insane in that market. Maybe we’re going back to Eurocheat days and they’ll vary it by country of residence.

      • MD says:

        The problem with switching is you likely miss a year. Say you have a new BA gold and you want to join American. If you want your gold privileges for next year, you need to add that into the booking – and the points accumulate to BA. If you want to switch to Admirals club, then you are and newbie and have to start working your way up their ladder (and you get no benefit from your recently earned gold).

        Very few offer any kind of transition (I suspect this is built into the OneWorld agreements to stop poaching).

        So at some point (maybe a year you are travelling more premium classes where it doesn’t matter), make the switch and build your status.

        • Larry says:

          less of a problem than you make it out to be

          for free seat selection, you put your BA FF no when you first book, then switch to the new program before or at check in

          for lounge access (with the exception of AS) your BA status grants you access, you don’t need to be crediting the flight to BA

          • Throwawayname says:

            I’m not familiar with the oneworld systems, but that’s how the split FFP numbers worked during my SAS challenge (status with AZ, miles credited to SK) Lounge access was really smooth, with one or two minor exceptions.

            The real problem was checking luggage in, as the systems always required a manual override to allow a free bag on a light fare, and agents were at best clueless about it and at worst explicitly forbidden from doing it by station managers. I had to switch the FFP on my AF booking twice at MXP (at the desk and at the gate) and I was again denied boarding at CDG where the staff were finally allowed to override it.
            Having to argue about something like that every single time gets old really quickly. Fortunately all my Asian fares included luggage and then Virgin kindly liberated me from the suitcase by leaving it behind at BOM!

          • Tim S says:

            That’s not my experience.

            Lounge staff have always wanted to see my BC and used the status printed on it to see if I am eligible – even going as far as scanning the bar code to check. They completely ignore the states on my “virtual” card,.

          • LittleNick says:

            AS doesn’t give lounge access to BA Status holders? I thought they were the same as AA, non-US oneworld elites got it?

    • Kai says:

      I can’t seem to find this offer anywhere. Where has it been announced? I often fly solo so this is not a bad deal for me but I’d like to read the fine print of the T&Cs.

    • Track says:

      I would’ve simply given up at the stage where I have to figure out the multiplier, and the promo.

      This is not supposed to be a rocket science — all for the privilege of grabbing some mashed potato and a coffee in a lounge!

  • Gregg says:

    I have a BA Holidays booking for May 25 which was booked under the double tier points offer last year.

    With 2 adults on the booking flying Club Europe we would have each earned 320 tier points. We’d each be just over half way to Silver.

    The FAQs for the changes announced, specific to double tier point bookings says…

    “This means any bookings you’ve already made, including bookings made as part of the British Airways Holidays double Tier Points offer, will earn proportionally the same number of Tier Points, or more, as today.”

    Based on the example they provide, we’d receive 4,272 tier points for the booking ((160 TPs x 13.35) x 2).

    What the FAQs do not mention is whether those 4,272 tier points will be split equally between everyone on the booking. Based on the fact that this is the case for non double tier point bookings, I assume they will be split equally.

    So we’d only receive 2136 tier points each, which certainly isn’t proportionally the same as what we would have received when we made this booking under the old system.

    Does anyone know if this will be the case and tier points will be split equally for double tier point holiday bookings?

    • yonasl says:

      You get the 4,000 TPs each. For flights booked BEFORE they made the changes they will honor the TPs x 13.3 (which is 1,500 / 20,000).

  • Ilou says:

    It’s looks they forgot a zero in these one off sign on bonus .. have checked it again, it’s ridiculous !!! 330 tier for First … such an incentive !

    • Adam says:

      Yeah, it’s stupid. Almost literally pointless. Old points, it’d make sense. Not the new ones.

      If the 2.5x bonus is correct then BA can have my money for a couple of long-haul Club/First trips.

      • Adam says:

        **thinking** BA has in the past mandated that for these special offers must start and end in the UK. No clever shenanigans starting in AMS or DUB to reduce the bonkers taxes and charges that are levied for flights that start from the UK. Let’s see, but be sure to read the T&Cs to avoid disappointment / fury / the depths of despair etc.

    • aso01 says:

      It’s not one off, it is for all flights booked before 14th Feb. Not that it makes it much better….

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