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BIG NEWS: BA moves to revenue-based tier status for Bronze, Silver, Gold and Gold Guest List

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As we have been predicting for some time, British Airways has announced the move to revenue-based tier status.

The net effect is that earning Gold status will now be very, very difficult, bordering on impossible, for leisure travellers.

Some changes are unexpected – the speed of the launch (1st April) and a rebranding of British Airways Executive Club to ‘The British Airways Club’. Whilst a bit more 21st century, it’s ironic given that only ‘executive’ travellers are now likely to qualify for the higher tiers.

British Airways Club membership cards

Here are the new British Airways status thresholds that kick in from 1st April 2025:

  • Bronze: 3,500 points
  • Silver: 7,500 points
  • Gold: 20,000 points
  • Gold Guest List – new member: 65,000 points (with at least 52,000 earned through British Airways-marketed flights and British Airways Holidays)
  • Gold Guest List – renewal: 40,000 points (with at least 32,000 earned through British Airways-marketed flights British Airways Holidays)

There will be milestone bonuses of 2,500 Avios at 5,500 tier points, 4,000 Avios at 11,000 tier points and 5,000 Avios at 16,000 tier points which will be triggered on the way to Gold. Assuming 1p per Avios of value these are not exactly generous.

These changes were made “based on our Members’ feedback” according to BA’s press release so if you don’t like them, you only have yourself to blame.

What is a ‘point’?

1 point = £1 of spending on British Airways-marketed flights.

ONLY the base fare and BA-imposed surcharges are included. Airport charges, Air Passenger Duty etc are NOT included. Seat selection and luggage fees ARE included.

On a £11,990 fully flexible ticket to New York in Club World, virtually all spend (£11,687) would qualify towards status. On a £387 economy flight to New York, only £189 of spend would count.

There are other ways of earning ‘points’

You will be able to earn up to 1,000 points per year by purchasing Sustainable Aviation Fuel credits. You will get 1 tier point and 10 Avios per £1 spent on SAF credits.

You will be able to earn up to 2,500 points per year via spending on the British Airways Premium Plus American Express credit card. It isn’t clear what the ‘conversion rate’ will be – I suspect something close to 1 point per £10 spent.

You will earn 1 point per £1 spent at British Airways Holidays. For high end leisure travellers this could be an attractive way of earning status. However, BA has potentially messed this up because tier points will be split equally between all travellers. You can’t book a £20,000 holiday for a family of four and get Gold – in fact, at 5,000 points each, you wouldn’t even all get Silver.

(What you COULD do is book a BA Holiday – flight and hotel – for one person, and then have the rest of your family book their flights separately. This ensures that you receive all the tier points.)

One upside is that there will no longer be a minimum stay requirement for earning via BA Holidays.

What happens with partner flights?

You will earn tier points based on a percentage of miles flown for non-alliance partners.

For Malaysia Airlines, for example, it will increase from 2% of miles flown on a discounted Economy ticket to 30% of miles flown for a fully flexible First Class ticket.

This structure means that it is VERY unattractive for people buying flexible tickets to choose a partner airline over British Airways. For low cost premium cabin tickets it is probably roughly equal – eg Heathrow to Kuala Lumpur in discounted Business Class on Malaysia Airlines would earn 1,600 tier points under the new structure which is roughly what a £2,000 sale cash ticket on BA would earn.

Some airlines are rewarded more generously. Qatar Airways, for example, earns 25% of miles flown in deeply discounted Business Class. This is double what you receive for flying Malaysia Airlines.

There will be bonus tier points for the first few months

Flights booked BEFORE 14th February for travel after 1st April will earn bonus points. It isn’t clear if these are one-way or return, I suspect one-way:

  • Euro Traveller: 50 points
  • Club Europe: 100 points
  • World Traveller: 70 points
  • World Traveller Plus: 140 points 
  • Club World: 210 points
  • First: 330 points

These are bizarrely small numbers based on the new tier thresholds. 420 bonus tier points for a Club World return flight isn’t going to make much impact on hitting 20,000 tier points for Gold.

What happens with existing bookings for travel after 1st April?

It’s not clear. We are told:

“Customers who already hold bookings for travel after 1 April 2025 will be awarded Tier Points based on a conversion of the existing method. Any existing bookings will earn proportionally the same number of Tier Points, or more, as they would today.”

The implication is that it will be based on the same % of status as you would need today. A flight earning 140 tier points (currently 23% of Silver or 9% of Gold) will presumably earn somewhere between 23% of the new Silver threshold (7,500 points) or 9% of the new Gold threshold (20,000 points).

The implication is that this only applies to existing bookings made before today. If you book today, you will be on the new system for travel from 1st April.

What happens with existing BA Holidays bookings for travel by 30th June?

People have booked with BA Holidays expecting double tier points (for trips taken between 1st April and 30th June) based on the current tier point system.

On paper you won’t be worse off. The tier points you would have got will be multiplied by 13.5 and then doubled. Trust me that this is fair.

The bigger issue is that if you will need additional tier points for status, the gap is bigger. For example, if your BA Holiday would have got you halfway to Silver it still will – but you’d still need to spend £3,750 to earn the other half of the points needed.

British AIrways Club status changes

Are ‘soft landings’ remaining?

It isn’t clear. However, a BA employee has told me that they will be removed. If correct, a Gold member will now drop directly to Blue.

What is happening to Lifetime Gold?

Your existing tier points will be converted. Take a look at the FAQ here for details.

Conclusion

This is, clearly, a pivotal move by British Airways. It is effectively washing its hands of the leisure market and going all-in to attract the dwindling band of full fare business travellers.

With Gold now available for just over one and a half £12,000 fully flexible Club World return flights to New York, it is clear who the target market now is.

Realistically, it will now be impossible to earn Gold for small business travellers, economy travellers or self-funded leisure travellers. Even Silver will be a major stretch. British Airways Holidays spend could have offered a lifeline, but by splitting the tier points equally among all travellers it’s not going to make any real impact.

It’s not clear to me why BAEC members asked for this, since it was done ‘based on member feedback’ according to BA but that’s people for you ….!

It will also be virtually impossible for corporate travellers to earn Gold status based on economy travel. This leads to the question of why you’d even want to push for status – if the only people who can earn status are flying in Business Class, they don’t need Silver status anyway as they have the benefits. Gold doesn’t add much on top.

The long term issue remains. Business travellers have their flights paid for by their employers. Many of these are tied to BA or oneworld via a route deal. Many get huge end-of-year rebates which means their headline spend is not what they actually pay – in reality business travellers with a high rebate will need to spend LESS to earn status than leisure travellers. BA is rewarding ‘loyalty’ from people whose loyalty is contractually enforced on them.

Remove status from those people who DO have a choice of airline – leisure travellers, small business owners – and their reasons for flying British Airways shrink dramatically.

What I don’t understand is why the offsets for leisure and SME travellers are so half-hearted. Capping credit card tier points at 2,500 is pathetic – just 12.5% of what you need for Gold and still leaving you £5,000 of ‘before taxes’ BA spend short of Silver. American Airlines now lets you earn status based ENTIRELY on credit card and partner spend if you wish. If someone wants to put £200,000 through their BA Amex to earn Gold status, why not let them?

The British Airways Club, of course, is not the only game in town for earning oneworld status. I suspect that most people will now find it easier to earn Silver or Gold-equivalent status via another oneworld airline – you would get virtually the same benefits except for Gold access to additional Economy Avios inventory. We’ll be looking at these options in detail as we get nearer to April.

As a starter, remember that oneworld member Royal Jordanian will give you 12-months of BA Bronze-equivalent status for just $49 if you have hotel or airline elite status elsewhereclick here to read more.

You can find out more about these changes on this special page of ba.com.

Comments (3839)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Catalan says:

    One has to remember that whilst committing oneself to never flying BA again, because of their ‘treachery’, their bread and butter routes are across the Atlantic. The revenue here is shared with those in the Joint Venture agreement. So, whether one flies BA or not they’ll still get their money. Losing us ‘low value frequent flyers’ from BAEC will matter to them not one jot!

    • Throwawayname says:

      That’s another good reason to switch to Skyteam. By the way, and unlike oneworld, their JV doesn’t cover routes to/from Mexico, so you can actually choose where your money ends up!

      • Catalan says:

        Despite this I’ll stick to collecting Avios and Virgin points to fly in premium cabins. It’s the reason why I originally started reading HfP years ago. I’m not prepared to head off to some FF program I know absolutely nothing about. My raison d’être was never about trying to achieve BA Gold/Silver so these changes don’t upset me in the slightest.

  • Michael says:

    Comment 2025.

    Bets on how this all plays out…

  • Danny says:

    This comment on the FT thread, seemingly by a very well-informed BA insider, provides interesting insight

    https://www.flyertalk.com/forum/36774680-post1468.html

    • AviosTraveller says:

      Clearly not someone well-informed, the bonus piece is complete bullshit (from an insider, too).

      • Danny says:

        They were well-informed enough to know what was going to happen months ago….They were ridiculed for it… yet it happened.

      • Danny says:

        And I’m unsure what the bonus bit is that you’re referring to…

        • Danny says:

          Ahh the bonus for those at BA…tbh it has been rushed out and i can see why certain types would want it announced by year-end

          • Fred Hopkins says:

            I think you’ll find it was cooked up by Colm Lacey & Adam Daniels (I know you hate IAG Loyalty having to take ownership for crap decisions but they are complicit here) not Ian Romanis. His move to CF is related to another thing entirely.

          • Tim S says:

            But that makes no sense.

            If it were in someone’s milestones for YE to achieve their bonus, it would have been in the to do list at year start.

            there’s little work to do to actually scope out this scheme, so they could have easily announced it in May 2024 for implementation April 25.

            Giving everyone 10 months notice with no need to come up with an, as generous, scheme to reward people who have already booked for post April 25.

  • The Original Nick. says:

    @ Patrick. Thanks. I may just stay at the hotel and sit in the sun and use the pool right up until the last minute and turn up at the airport as late as possible.

    • andy says:

      this has absolutely always been the better choice to begin with, in the history of mankind. noone *sane* ever thought that sitting in a lounge, be it marketed as ‘exclusive’ to flax their own low self-esteem, was in reality a better experience than sitting by the pool.

      no changes here

  • The Original Nick. says:

    This would be a good time for an airline like Virgin to offer a status match from BA surely.

    • Tim S says:

      It’s been said here several times that they are.
      And I’ve said several times that a match from status with lounge access to one without lounge access (silver to silver) isn’t a match at all.

      Though the free luggage at all fares might be useful (I need to look carefully at that), BA only give me a free extra check-in if I’ve already paid for the first one, and I never ever travel with 2.

      • Nico says:

        Last time, I think, they matched silver to gold.

      • Clive says:

        As Tim S comments, VS is offering a status match, but it has to be linked with a premium cabin booking with VS. Having once been Flying Blue Platinum, before switching to BA for the 2-for-1 vouchers from AMEX, I’m now dusting off my current Blue card to check their gradings, while also checking whether my flight pattern (involving spending quite a lot of my own money with BA) would be better served by using my current Burgundy level membership with QR (taken out to get an hour’s free wifi, oh dear, I’m a ‘freeloader’ in the eyes of some).

  • LittleNick says:

    Now a petition:

    https://chng.it/C5CGK9FhbP

    Sadly I doubt it will change much but at least it might be worth signing

    • StanTheMan says:

      Hahahahahahahhaha

    • danstravel says:

      LOL – how very British of us. Maybe we should take a leaf out of the French and and head to the streets to start a protest as well?

    • Paul says:

      Done

    • George says:

      😂

    • JDB says:

      That’s the most terribly worded petition that seems to play directly into BA’s narrative without making the case for the complainants.

      • George says:

        “This move will be a testament to their commitment to a customer-first approach”

        Customer-first approach and BA (and probably most other listed or private equity companies) in the same sentence 😂

    • Steve says:

      Goodness me, that petition and moreover the perceived’ ’injustice’ is embarrassing.

    • Tiger of ham says:

      This is like the farmer protesting that they don’t get to keep all of their tax incentives. And we want them all back.

      Can we all get some perspective?

    • Skywalker says:

      Really?!

      Plot twist: BA started the petition themselves, just for the japes.

      😄

    • John says:

      Instead vote with your feet and move your business elsewhere and hope the CMA open an investigation into their monopoly at Heathrow – only problem is this monopoly exists for all national airlines at the main hubs

    • Mike says:

      Sorry, I’m not begging them. Scrw them, I’m switching to a different mileage club. I may still use their flights but I will be collecting benefits elsewhere.

  • Seagull says:

    May have missed it, but do we know if cash upgrades (either in advance or at the airport) will be a qualifying spend?

    • LittleNick says:

      I suspect that will be the same as now, if underlying fare is cash booking yes, if avios redemption then no

    • John says:

      £59 to £150 spend will make all the difference. Remember any taxes uplifts won’t count

    • Jack says:

      There is a note somewhere I think in the FAQs that any AUPs purchased at the airport will qualify

  • mda23 says:

    I’m currently Silver as is my partner, who used to be Gold but now not flying as much in J class to the US for work. We’re both originally from Australia so fly back there annually and often also to the Far East for holidays in Thailand where we stay in smaller top-end resorts. There are also a few trips in Europe too, mostly in economy and we have the BA Amex Platinum card (I’m the secondary card holder). For the long-haul flights we typically travel in J class but have found good deals on other Oneworld airlines like Cathay, Finnair and Qatar which all have excellent business products, often much cheaper than BA. We’ve therefore achieved our status more through the benefits of the Oneworld alliance and enjoyed the tier benefits when flying shorhaul economy in Europe on BA. So unless we only fly BA business longhaul and book our hotel/resort accommodation through BA Holidays, it’s unlikely that we would be able to maintain our status. I would be happy to try, but there are two main problems. The first is that BA is often not competitive on price and there is still a good chance one will end up in the old Club World seats on flights to Singapore and other cities. Secondly, BA Holidays only seem to sell hotels in the cities or islands they fly to. Currently, the only option for Thailand, for example, is places like Phuket, Koh Samui, and Pattaya, etc, which are very overdeveloped and not somewhere where many discerning travellers want to go. Many of the hotels are often large bland hotels. We prefer to stay in a small five star resort in the quiet north-east of Koh Phangan and have also done holidays in Krabi and Chang Mai, but as far as I can tell it’s not possible, or at least straightforward, to book a BA holiday in these places. Similarly, this year we’re considering going to the Greek islands, but probably to Sifnos or Milos which would mean flying to Athens and then taking a ferry. As for Thailand, it only seems to be possible to book packages for islands where BA fly into. I’m not sure if it may be possible by calling some godforsaken BA Holidays call centre, but it doesn’t seem to be online. There must also be plenty of people like us who fly and then connect to other places. Unless BA Holidays becomes a more attractive and flexible offering, then we’re likely to give up on BA under the new rules. Here they really seem to be missing a trick and losing solid revenue, which does not make much business sense.

    • Throwawayname says:

      If you really enjoy flying on oneworld airlines, you just need to find a FFP that works better for your travel patterns. I’m not the world’s most discerning hotel guest, but I would never accept my hotel choices being dictated by an airline.

      If you want to be travelling to smaller airports in Greece and Thailand, you should probably be thinking about switching to Star Alliance anyway. Why on earth would you want to mess about with ferries etc when you can just fly Aegean/Thai to your actual destination?

      • mda23 says:

        Well it’s not that I enjoy flying Oneworld, but that many of them do have a better business/first product and lounges at a cheaper price than BA and that’s how the programme worked under the current rules. I do have a Qantas FFP membership but it’s been dormant since living in the UK. Perhaps I will revert to that going forwards. However, as I said, I would be prepared to give the new BA Club a try and have potential under our spend to reach the necessary threshold for Silver or Gold, but the offering is not very attractive to our needs. BA seem to chasing high-end travellers, but BA Hols as it currently stands, is not appealing to them.

        As to your other point, not all Greek or Thai islands have an airport, Sifnos and Koh Phangan, for example, but which are appealing to many people because they are not overdeveloped and have top resorts. For Koh Phangan, one flys to Koh Samui (possible through BA via Singapore) and then takes a speed boat organised by the resort to Koh Phangan. As it currently stands, it’s not possible to book accommodation through BA beyond Koh Samui even though Koh Phangan is only a short boat trip away. Similarly, it’s not necessarily a problem to take a 1.5 hour ferry to a Greek island that doesn’t have an airport. My point, I guess, is that BA Hols is very inflexible and doesn’t really appeal to luxury travellers who don’t want to stay in some bland hotel in Corfu. In short, they are trying to appeal to high-end spenders without offering a product that appeals to them.

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