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BIG NEWS: BA moves to revenue-based tier status for Bronze, Silver, Gold and Gold Guest List

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As we have been predicting for some time, British Airways has announced the move to revenue-based tier status.

The net effect is that earning Gold status will now be very, very difficult, bordering on impossible, for leisure travellers.

Some changes are unexpected – the speed of the launch (1st April) and a rebranding of British Airways Executive Club to ‘The British Airways Club’. Whilst a bit more 21st century, it’s ironic given that only ‘executive’ travellers are now likely to qualify for the higher tiers.

British Airways Club membership cards

Here are the new British Airways status thresholds that kick in from 1st April 2025:

  • Bronze: 3,500 points
  • Silver: 7,500 points
  • Gold: 20,000 points
  • Gold Guest List – new member: 65,000 points (with at least 52,000 earned through British Airways-marketed flights and British Airways Holidays)
  • Gold Guest List – renewal: 40,000 points (with at least 32,000 earned through British Airways-marketed flights British Airways Holidays)

There will be milestone bonuses of 2,500 Avios at 5,500 tier points, 4,000 Avios at 11,000 tier points and 5,000 Avios at 16,000 tier points which will be triggered on the way to Gold. Assuming 1p per Avios of value these are not exactly generous.

These changes were made “based on our Members’ feedback” according to BA’s press release so if you don’t like them, you only have yourself to blame.

What is a ‘point’?

1 point = £1 of spending on British Airways-marketed flights.

ONLY the base fare and BA-imposed surcharges are included. Airport charges, Air Passenger Duty etc are NOT included. Seat selection and luggage fees ARE included.

On a £11,990 fully flexible ticket to New York in Club World, virtually all spend (£11,687) would qualify towards status. On a £387 economy flight to New York, only £189 of spend would count.

There are other ways of earning ‘points’

You will be able to earn up to 1,000 points per year by purchasing Sustainable Aviation Fuel credits. You will get 1 tier point and 10 Avios per £1 spent on SAF credits.

You will be able to earn up to 2,500 points per year via spending on the British Airways Premium Plus American Express credit card. It isn’t clear what the ‘conversion rate’ will be – I suspect something close to 1 point per £10 spent.

You will earn 1 point per £1 spent at British Airways Holidays. For high end leisure travellers this could be an attractive way of earning status. However, BA has potentially messed this up because tier points will be split equally between all travellers. You can’t book a £20,000 holiday for a family of four and get Gold – in fact, at 5,000 points each, you wouldn’t even all get Silver.

(What you COULD do is book a BA Holiday – flight and hotel – for one person, and then have the rest of your family book their flights separately. This ensures that you receive all the tier points.)

One upside is that there will no longer be a minimum stay requirement for earning via BA Holidays.

What happens with partner flights?

You will earn tier points based on a percentage of miles flown for non-alliance partners.

For Malaysia Airlines, for example, it will increase from 2% of miles flown on a discounted Economy ticket to 30% of miles flown for a fully flexible First Class ticket.

This structure means that it is VERY unattractive for people buying flexible tickets to choose a partner airline over British Airways. For low cost premium cabin tickets it is probably roughly equal – eg Heathrow to Kuala Lumpur in discounted Business Class on Malaysia Airlines would earn 1,600 tier points under the new structure which is roughly what a £2,000 sale cash ticket on BA would earn.

Some airlines are rewarded more generously. Qatar Airways, for example, earns 25% of miles flown in deeply discounted Business Class. This is double what you receive for flying Malaysia Airlines.

There will be bonus tier points for the first few months

Flights booked BEFORE 14th February for travel after 1st April will earn bonus points. It isn’t clear if these are one-way or return, I suspect one-way:

  • Euro Traveller: 50 points
  • Club Europe: 100 points
  • World Traveller: 70 points
  • World Traveller Plus: 140 points 
  • Club World: 210 points
  • First: 330 points

These are bizarrely small numbers based on the new tier thresholds. 420 bonus tier points for a Club World return flight isn’t going to make much impact on hitting 20,000 tier points for Gold.

What happens with existing bookings for travel after 1st April?

It’s not clear. We are told:

“Customers who already hold bookings for travel after 1 April 2025 will be awarded Tier Points based on a conversion of the existing method. Any existing bookings will earn proportionally the same number of Tier Points, or more, as they would today.”

The implication is that it will be based on the same % of status as you would need today. A flight earning 140 tier points (currently 23% of Silver or 9% of Gold) will presumably earn somewhere between 23% of the new Silver threshold (7,500 points) or 9% of the new Gold threshold (20,000 points).

The implication is that this only applies to existing bookings made before today. If you book today, you will be on the new system for travel from 1st April.

What happens with existing BA Holidays bookings for travel by 30th June?

People have booked with BA Holidays expecting double tier points (for trips taken between 1st April and 30th June) based on the current tier point system.

On paper you won’t be worse off. The tier points you would have got will be multiplied by 13.5 and then doubled. Trust me that this is fair.

The bigger issue is that if you will need additional tier points for status, the gap is bigger. For example, if your BA Holiday would have got you halfway to Silver it still will – but you’d still need to spend £3,750 to earn the other half of the points needed.

British AIrways Club status changes

Are ‘soft landings’ remaining?

It isn’t clear. However, a BA employee has told me that they will be removed. If correct, a Gold member will now drop directly to Blue.

What is happening to Lifetime Gold?

Your existing tier points will be converted. Take a look at the FAQ here for details.

Conclusion

This is, clearly, a pivotal move by British Airways. It is effectively washing its hands of the leisure market and going all-in to attract the dwindling band of full fare business travellers.

With Gold now available for just over one and a half £12,000 fully flexible Club World return flights to New York, it is clear who the target market now is.

Realistically, it will now be impossible to earn Gold for small business travellers, economy travellers or self-funded leisure travellers. Even Silver will be a major stretch. British Airways Holidays spend could have offered a lifeline, but by splitting the tier points equally among all travellers it’s not going to make any real impact.

It’s not clear to me why BAEC members asked for this, since it was done ‘based on member feedback’ according to BA but that’s people for you ….!

It will also be virtually impossible for corporate travellers to earn Gold status based on economy travel. This leads to the question of why you’d even want to push for status – if the only people who can earn status are flying in Business Class, they don’t need Silver status anyway as they have the benefits. Gold doesn’t add much on top.

The long term issue remains. Business travellers have their flights paid for by their employers. Many of these are tied to BA or oneworld via a route deal. Many get huge end-of-year rebates which means their headline spend is not what they actually pay – in reality business travellers with a high rebate will need to spend LESS to earn status than leisure travellers. BA is rewarding ‘loyalty’ from people whose loyalty is contractually enforced on them.

Remove status from those people who DO have a choice of airline – leisure travellers, small business owners – and their reasons for flying British Airways shrink dramatically.

What I don’t understand is why the offsets for leisure and SME travellers are so half-hearted. Capping credit card tier points at 2,500 is pathetic – just 12.5% of what you need for Gold and still leaving you £5,000 of ‘before taxes’ BA spend short of Silver. American Airlines now lets you earn status based ENTIRELY on credit card and partner spend if you wish. If someone wants to put £200,000 through their BA Amex to earn Gold status, why not let them?

The British Airways Club, of course, is not the only game in town for earning oneworld status. I suspect that most people will now find it easier to earn Silver or Gold-equivalent status via another oneworld airline – you would get virtually the same benefits except for Gold access to additional Economy Avios inventory. We’ll be looking at these options in detail as we get nearer to April.

As a starter, remember that oneworld member Royal Jordanian will give you 12-months of BA Bronze-equivalent status for just $49 if you have hotel or airline elite status elsewhereclick here to read more.

You can find out more about these changes on this special page of ba.com.

Comments (3839)

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  • Cli says:

    What are the thresholds for members outside the UK?

    • Rob says:

      Same.

    • David says:

      Should be a 2,500 discount for people who live in countries where you can’t get the Amex card

      • Rob says:

        I suspect the threshold will be so high that most can’t reach it anyway, potentially 1 per £10 spent above the £15k voucher trigger, so £40k needed for the max.

        2,500 is so paltry though it makes no real difference.

        • LittleNick says:

          If the 2500 was given for the £15k spend that would be a sweetener on the prem Ba Amex card. But the fact that you don’t get anymore tps for spend is stingy

  • Alexthenotsogreat says:

    Interesting BA response on X for anyone with partner flights after 1 April. The question doesn’t quite address the right issue – as the problem is flights not marketed by BA/IB/AA as opposed to flights on those airlines only – but the response doesn’t include that requirement. Obviously just an X post by one employee but…

    Question: For flights booked before 1300 GMT 30 December 2024 for travel from 1 April 2025,TP earned on partner airlines at the time of booking were clearly displayed on the Tier Point calculator on the BA website. BA,IB,AA get new points per FAQ but Finnair excluded

    BA reply: thank you for your message and your patience while we got back to you. Flights booked before 13:00 GMT on 30th of December ’24 travelling after the 1st of April ’25 will earn based on multiplying today’s distance-based Tier points by x13.3333.

    Follow up: So just to clarify, are previously booked flights on partner airlines (in my case Finnair) earning at the same new rate as BA and IB?

    BA reply: As long as the flight booked falls within the parameters of my previous message, Tier points would still be earned based on multiplying today’s distance-based Tier points by x13.3333, even when flying with one of our partner airlines.

    • yonasl says:

      That makes sense …
      – 140 / 600 = 23%
      – 140 x 13.33 / 7,500 = 25%

      So this is a fair conversion.

      • Calvin F says:

        I’m guessing the interesting part of the BA response was that partner airlines were included rather than confirming the 13.33 multiplier? So a previously planned trip with QR/AY for after April 1st which would have earned 600 TP would now also earn 7,999 under the new scheme, thus retaining Silver. Previously the FAQ only specifically mentioned BA, IB, AA, but the BA response now seems to say that partner airlines are included

        • Tony says:

          Ok but does BA know when the ticket was purchased if you booked a flight with a partner airline? Surely they have no way of knowing when the ticket was purchased when it credits to BAEC.

          • LittleNick says:

            That’s sort of what I’m wondering. I can only think you’ll need to put in a manual request with e-ticket confirmation which should show date of booking/confirmafion, I expect they won’t make it easy

  • Aaron says:

    I’d echo Nick P’s request above for an article on the other oneworld partners. The reality is that BA has set the price of oneworld Emerald at £20k plus tax, minus some wiggle-room with credit cards. Can this be beaten by much in any scenario? I, for one, haven’t had to think about other airline loyalty programmes since before COVID, and am thus well out of the loop. Apologies if this has already been talked to death in the comments.

    • Throwawayname says:

      Segment-based qualification on RJ should be a lot cheaper, particularly if you enjoy flying around Spain.

  • Clive says:

    I have just compared recent flights with a partner airline (QR) under the old and new systems. In Nov I flew LHR-DOH-KHI; LHE-DOH-LHR in J, but the return leg was the QR ‘Lite’ fare. Under the old system that earned 360 TPs, so 24% of the way to Gold (which I had already retained by then). Under the new system it would earn slightly over 2,000 TPs, so only 10% of the way to Gold: fair?

    • LittleNick says:

      Yes, BA have realised they deem the whole partner award TP as a loophole, and too easy to gain status so they’ve killed that off too by only giving small proportions of distance flown. TBH I will only use BA now for avios redemptions before that moves to revenue based spend, I think that’s likely in the medium term

    • Alan T says:

      Do you actually mean “J” or are you just using that for generic “Business: , as the fare buckets for QR as as follows:

      Tier Points awarded (percentage of miles flown)
      From 1 April 2025:
      Economy Lowest (T, O, W, G): 4%
      Economy Low (K, M, L, V, S, N, Q): 7%
      Economy Flexible (Y, B, H): 15%
      Business Lowest (P): 25%
      Business Low (R, I): 25%
      Business Flexible (J, C, D): 50%
      First Low (A): 40%
      First Flexible (F): 60%

      And LHR to DOH is over 6000 miles return.

      • Clive says:

        I was working on the 25% figure, which the Lite fare certainly was, and the outward leg wasn’t expensive enough to hit the 50% level.

  • Giles says:

    Just had a very generic reply back from BA about the changes – so have gone back asking for specific clarity on my BA Holidays bookings made last year.

    Thanks for getting in touch and sharing your feedback on the new British Airways Club.

    We do understand that any changes made can affect our customers in different ways, so your comments are always welcome. As our customers’ needs evolve, we are always looking at ways to make our loyalty programme more rewarding.

    The new British Airways Club has been designed to better recognise our Members’ loyalty and offers more ways to earn Tier Points than ever before. This includes earning Tier Points when paying for extras such as seat selection and additional bags, and limitless earnings on British Airways Holiday package spend with no minimum stay requirement.

    There are other new features as well, such as new Tier Milestones that unlock bonus Avios.

    For BA Holiday bookings, you will continue to earn Tier Points on British Airways Holidays “Flight + Hotel” and “Flight + Car” bookings.

    For more details on this, please see the link below where its gives you the FAQ’s for this:

    https://www.britishairways.com/content/executive-club/faqs/introducing-the-british-airways-club

    Thanks again for contacting us. We look forward to welcoming you on board again soon.

    Best Regards

  • Tom says:

    The FAQs are pretty basic and don’t cover nearly all the frequently asked questions!!

  • Simon Schus says:

    lol. I just tried to calculate what I’d be at in the new regime. I’d be Bronze based on spending from 2024 but probably would end up pushing it into Silver in 2025 with inflation if I chose to spend with BA. This is based on 150 segments/flights, 30 of which are between UK and US. Roughly 65% BA, 90% Economy. All my main US Cities are well serviced direct by VS (IAD, BOS, JFK) and so are the ones I sometimes visit (SFO, LAX). I also mostly need to take connections in the UK anyway (MAN, NCL, or EXT) so moving into another airline with a connection does not affect me.

    I’m going to look at options later in the year to see where things end up with other programs. My initial thoughts are:
    – RJ but would have to put up with paying for AA seats. Doable but would probably end up sitting on BA anyway which I’d prefer not to do due to sour taste, at least for a while.
    – AS would have to do without Soho/Chelsea/Flagship lounges and Flagship first check in when on US domestics. Doable, but sucks during summer travel.
    -KLM/Flying Blue: Annoyingly, my work doesn’t allow me to travel with work laptop or phone in France (something to do with their laws and it being deemed a “Location of Concern”) so Air France isn’t an option but KLM has enough good connectivity to the UK regions. I didn’t realize that EXT now has a KLM connection which is nice after we lost FlyBe. Hopefully it stays year-round.

    • Occasional Ranter says:

      Yeah, the EXT-AMS route is getting me interested in Flying Blue

      • dundj says:

        150 sectors in economy, with 30 to the US should equal Ultimate status in Flying Blue if all are on AF/KL Metal.

        • Simon Schus says:

          I know nothing about Flying Blue yet! I don’t think I realized they were sector based. I shall take a look (albeit probably second half of the calendar year, just in case they change over too).

        • Simon Schus says:

          A fair few would probably be on Delta too, I’ve got reading ahead to do!

          • dundj says:

            If Economy just understand within any country (say JFK-LAX, CDG/ORY-NCE) you would only earn 2 XP, whereas EXE-AMS would be 5 XP and AMS-JFK would be 10 XP, though AMS-LAX would be 12 XP. PE is a multiple of two and J is a multiple of 3. F is a multiple of 4. UXP which is 900 UXP, and depending on your sectors and how many are US domestic you would likely be Platinum within 12 months, with the resets for each new tier restarting the 12 months there and then. There is currently Platinum for Life after 10 years of consecutive Platinum status though you can earn more than one year per year by reaching at least 900 XP, though would lose XP from 601 to 899 XP, 901 to 1199 XP and so on if not achieving the 300 XP threshold after reaching 600 XP.

            It can be complicated, but once understood is a simple scheme, with the downsides being poorer awards if no savers available.

    • Gerry says:

      AS has lounge access on US domestics (ironically, it uses the old BA lounge at T7).

  • Derek Gordon says:

    Lifetime Tier points for Life

    I am approximately 20% (7000 Tier Points) off GFL at this time, however using the proposed conversion rate of 13.33 which has been talked about on this forum, it will convert to 373k TPs on the new system and will be 32% off GFL! Is this the way that the conversion will work?

    • LittleNick says:

      Nope that’s not how Lifetime status will convert. If you’re 80% now which is 28000/35000 then you’ll have 440000 out of 550000. So you’ll still be 80% of the way but to fill that last 20% is no doubt going to cost you way more than 20% under the old system

      • Derek Gordon says:

        I hope that is how it works – But someone on X said the conversion is based on 13.33 new TPs to the old TP model. Which actually means a current GFL exactly 35k – Would not satisfy the new criteria! Does anyone know how this will actually work?

        • LittleNick says:

          @Derek “someone on X” perhaps you should look at the official BA page and posts by Rob and team etc. 13.33 is the conversion for bookings already made under the old system for TPs in the new one

      • Greeny says:

        £1per point just another 110k to spend to get there not the five years of 1500 TPs you would once had to get if gold status for those years

        • LittleNick says:

          “Just another 110k” 🤣
          Five years of 1500TP under the old system is about £4k x5 so £20k. I’d much prefer to do it over 5 years at £20k then £110k despite being able to do that quicker

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