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BIG NEWS: BA moves to revenue-based tier status for Bronze, Silver, Gold and Gold Guest List

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As we have been predicting for some time, British Airways has announced the move to revenue-based tier status.

The net effect is that earning Gold status will now be very, very difficult, bordering on impossible, for leisure travellers.

Some changes are unexpected – the speed of the launch (1st April) and a rebranding of British Airways Executive Club to ‘The British Airways Club’. Whilst a bit more 21st century, it’s ironic given that only ‘executive’ travellers are now likely to qualify for the higher tiers.

British Airways Club membership cards

Here are the new British Airways status thresholds that kick in from 1st April 2025:

  • Bronze: 3,500 points
  • Silver: 7,500 points
  • Gold: 20,000 points
  • Gold Guest List – new member: 65,000 points (with at least 52,000 earned through British Airways-marketed flights and British Airways Holidays)
  • Gold Guest List – renewal: 40,000 points (with at least 32,000 earned through British Airways-marketed flights British Airways Holidays)

There will be milestone bonuses of 2,500 Avios at 5,500 tier points, 4,000 Avios at 11,000 tier points and 5,000 Avios at 16,000 tier points which will be triggered on the way to Gold. Assuming 1p per Avios of value these are not exactly generous.

These changes were made “based on our Members’ feedback” according to BA’s press release so if you don’t like them, you only have yourself to blame.

What is a ‘point’?

1 point = £1 of spending on British Airways-marketed flights.

ONLY the base fare and BA-imposed surcharges are included. Airport charges, Air Passenger Duty etc are NOT included. Seat selection and luggage fees ARE included.

On a £11,990 fully flexible ticket to New York in Club World, virtually all spend (£11,687) would qualify towards status. On a £387 economy flight to New York, only £189 of spend would count.

There are other ways of earning ‘points’

You will be able to earn up to 1,000 points per year by purchasing Sustainable Aviation Fuel credits. You will get 1 tier point and 10 Avios per £1 spent on SAF credits.

You will be able to earn up to 2,500 points per year via spending on the British Airways Premium Plus American Express credit card. It isn’t clear what the ‘conversion rate’ will be – I suspect something close to 1 point per £10 spent.

You will earn 1 point per £1 spent at British Airways Holidays. For high end leisure travellers this could be an attractive way of earning status. However, BA has potentially messed this up because tier points will be split equally between all travellers. You can’t book a £20,000 holiday for a family of four and get Gold – in fact, at 5,000 points each, you wouldn’t even all get Silver.

(What you COULD do is book a BA Holiday – flight and hotel – for one person, and then have the rest of your family book their flights separately. This ensures that you receive all the tier points.)

One upside is that there will no longer be a minimum stay requirement for earning via BA Holidays.

What happens with partner flights?

You will earn tier points based on a percentage of miles flown for non-alliance partners.

For Malaysia Airlines, for example, it will increase from 2% of miles flown on a discounted Economy ticket to 30% of miles flown for a fully flexible First Class ticket.

This structure means that it is VERY unattractive for people buying flexible tickets to choose a partner airline over British Airways. For low cost premium cabin tickets it is probably roughly equal – eg Heathrow to Kuala Lumpur in discounted Business Class on Malaysia Airlines would earn 1,600 tier points under the new structure which is roughly what a £2,000 sale cash ticket on BA would earn.

Some airlines are rewarded more generously. Qatar Airways, for example, earns 25% of miles flown in deeply discounted Business Class. This is double what you receive for flying Malaysia Airlines.

There will be bonus tier points for the first few months

Flights booked BEFORE 14th February for travel after 1st April will earn bonus points. It isn’t clear if these are one-way or return, I suspect one-way:

  • Euro Traveller: 50 points
  • Club Europe: 100 points
  • World Traveller: 70 points
  • World Traveller Plus: 140 points 
  • Club World: 210 points
  • First: 330 points

These are bizarrely small numbers based on the new tier thresholds. 420 bonus tier points for a Club World return flight isn’t going to make much impact on hitting 20,000 tier points for Gold.

What happens with existing bookings for travel after 1st April?

It’s not clear. We are told:

“Customers who already hold bookings for travel after 1 April 2025 will be awarded Tier Points based on a conversion of the existing method. Any existing bookings will earn proportionally the same number of Tier Points, or more, as they would today.”

The implication is that it will be based on the same % of status as you would need today. A flight earning 140 tier points (currently 23% of Silver or 9% of Gold) will presumably earn somewhere between 23% of the new Silver threshold (7,500 points) or 9% of the new Gold threshold (20,000 points).

The implication is that this only applies to existing bookings made before today. If you book today, you will be on the new system for travel from 1st April.

What happens with existing BA Holidays bookings for travel by 30th June?

People have booked with BA Holidays expecting double tier points (for trips taken between 1st April and 30th June) based on the current tier point system.

On paper you won’t be worse off. The tier points you would have got will be multiplied by 13.5 and then doubled. Trust me that this is fair.

The bigger issue is that if you will need additional tier points for status, the gap is bigger. For example, if your BA Holiday would have got you halfway to Silver it still will – but you’d still need to spend £3,750 to earn the other half of the points needed.

British AIrways Club status changes

Are ‘soft landings’ remaining?

It isn’t clear. However, a BA employee has told me that they will be removed. If correct, a Gold member will now drop directly to Blue.

What is happening to Lifetime Gold?

Your existing tier points will be converted. Take a look at the FAQ here for details.

Conclusion

This is, clearly, a pivotal move by British Airways. It is effectively washing its hands of the leisure market and going all-in to attract the dwindling band of full fare business travellers.

With Gold now available for just over one and a half £12,000 fully flexible Club World return flights to New York, it is clear who the target market now is.

Realistically, it will now be impossible to earn Gold for small business travellers, economy travellers or self-funded leisure travellers. Even Silver will be a major stretch. British Airways Holidays spend could have offered a lifeline, but by splitting the tier points equally among all travellers it’s not going to make any real impact.

It’s not clear to me why BAEC members asked for this, since it was done ‘based on member feedback’ according to BA but that’s people for you ….!

It will also be virtually impossible for corporate travellers to earn Gold status based on economy travel. This leads to the question of why you’d even want to push for status – if the only people who can earn status are flying in Business Class, they don’t need Silver status anyway as they have the benefits. Gold doesn’t add much on top.

The long term issue remains. Business travellers have their flights paid for by their employers. Many of these are tied to BA or oneworld via a route deal. Many get huge end-of-year rebates which means their headline spend is not what they actually pay – in reality business travellers with a high rebate will need to spend LESS to earn status than leisure travellers. BA is rewarding ‘loyalty’ from people whose loyalty is contractually enforced on them.

Remove status from those people who DO have a choice of airline – leisure travellers, small business owners – and their reasons for flying British Airways shrink dramatically.

What I don’t understand is why the offsets for leisure and SME travellers are so half-hearted. Capping credit card tier points at 2,500 is pathetic – just 12.5% of what you need for Gold and still leaving you £5,000 of ‘before taxes’ BA spend short of Silver. American Airlines now lets you earn status based ENTIRELY on credit card and partner spend if you wish. If someone wants to put £200,000 through their BA Amex to earn Gold status, why not let them?

The British Airways Club, of course, is not the only game in town for earning oneworld status. I suspect that most people will now find it easier to earn Silver or Gold-equivalent status via another oneworld airline – you would get virtually the same benefits except for Gold access to additional Economy Avios inventory. We’ll be looking at these options in detail as we get nearer to April.

As a starter, remember that oneworld member Royal Jordanian will give you 12-months of BA Bronze-equivalent status for just $49 if you have hotel or airline elite status elsewhereclick here to read more.

You can find out more about these changes on this special page of ba.com.

Comments (3839)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Clive says:

    dundj gave an interesting summary of Flying Blue a page or so back, but there was no reply facility. As I understand it, but I shall need to check, one positive point about FB is that once you have achieved status, if you earn more of their TP equivalents in a year you can carry some forward to the next year. Having once been Platinum with FB, using my local airport, I shall certainly be looking again at their scheme.

    • Barrel for Scraping says:

      Everything goes full circle. Flying Blue had their ‘April fool’ changes around about 2008 which made me jump ship to bmi with a status match, then BA took over bmi so I ended up with them and I reached GGL thanks to the reduced TP thresholds due to covid and then the double tier points with holidays. Maybe I end up back with Flying Blue. Who knows…?

    • LittleNick says:

      Yep, I hope Rob does a piece on FB as correct me if I’m wrong I don’t think it’s been covered much on here. I hear AF whilst not perfect have more consistency to their service compared to BA where sometimes it is really great and others it’s lacklustre

      • Barrel for Scraping says:

        Best to do your own research! HfP doesn’t really know FB so they’ll be using the same public info you have. The FlyerTalk forums will feature real FB members who know the scheme in and out and will know how it compares to the marketing

        • Throwawayname says:

          If you want the perspective of someone who uses Skyteam as their backup alliance (so definitely not authoritative but certainly able to compare), FB is great for relative ease of achieving status, but can be a bit stingy with reward miles (they’re based on price, so business class usually means you’ll get more flying Saudia or AM than AFKL)

          A lot of uninformed people on the blogosphere think Skyteam is a poor alliance, but I had no complaints from my decade+ of experiences as an Elite Plus member of OK+ (Czech Airlines)- everything was smooth, even in China and other places where they’d never seen a CSA frequent flyer card before.

          Despite prioritising *A, I qualified again for Skyteam status in 2023 and, aside from having to argue once with the Aeromexico check in staff about additional luggage on a domestic Light ticket (ultimate got it checked in for free), everything has been great. I had a soft landing to FB Elite last year, so I grabbed an AZ status match which I was then able to use during my SK millionaire challenge. Despite my status being absent from the boarding passes, I managed to enjoy all the status benefits (including, once again, luggage on cheapo fares) by showing my status on the AZ app, and the only lounge I didn’t manage to get into during the challenge was the VS contract facility at BOM.

          In a nutshell, I think FB status is both reasonably easy to achieve and shockingly underrated – perhaps because of the lack of domestic lounge access which irritates Americans (though I sympathise with the likes of Air Europa who have to sell £20 domestic fares to compete with RENFE). As long as the earn/burn ratio works for you (might be worth noting that FB is also an AMEX partner and you can convert your points). I think that anyone unhappy with BA should give it serious consideration.

          I’ve never been a fan of BA (even when I used to live in London, I enjoyed spending the odd afternoon hopping around the T2 Lounges), but in my view anyone who is based in the UK but outside of the immediate LHR catchment area would’ve been better off staying away from BA even when it had a compelling FFP- now it’s a complete no brainer.

          • Dev says:

            … and with FlyingBlue, you only need to hit Gold (OWS equivalent) to get lounges, and it also has a family pooling feature for miles as well. Push for Platinum if you want to redeem
            In AF F when the time comes to take the wife/husband to take them somewhere, just make that extra push to Plat, and drop down the following year back to Gold.

            As above, it is (along with SkyTeam in general) massively underrated.

    • dundj says:

      Thanks Clive, I tried to keep the most basic points of the scheme in that summary. There are a lot more involved as well, but they are mainly about the earn based on revenue versus miles flown based on carrier flown, against the ability to earn Ultimate status (a very niche point within the scheme).

      Also, as Barrel for Scraping points out, redemptions can be costly if no saver availability is around as it is based on price and demand in a slightly similar manner to VS Flying Club now.

      One reason why I have previously mentioned Alaska (OW) and Air Canada (*A) programmes as possibly being better for those looking to earn status and redeeming. A3 (*A) is another good option for earning status too, but redemptions I’ve no idea about.

    • Pangolin says:

      KLM has way the best route network for serving UK regional airports (for me it’s a godsend due to the excellent frequency at BHX to EU destinations via AMS).

      I also did the AZ status match and having access to Clubrooms at BHX and decent lounges like Fantazja (much better than the PP offering) at WAW makes it worthwhile keeping, so I’m doing the status run with ITA to hold on to it for another year.

      KLM always seems to screw up my FFP so that only the number shows on the booking or BP, and not the airline code itself. This means I usually have to show the digital card in the ITA app but that’s always worked without any issues, whereas some *A lounges have insisted that I show the physical card (Gold) to get into the lounge.

  • James Andressen says:

    As an exit strategy.. can I upgrade a normal virgin point flight using the credit card reward voucher and then status match Gold across to it? Is that the cheapest way to maintain status?

    • Jonathan says:

      It’s probably best to go to the forums for an enquiry like this

  • NoWayBA says:

    Having read through a significant proportion of the messages posted over the last few days, it is clear that this has gone down like a lead balloon.
    I share the views of some others who have posted before me – I think that this is about BA reducing lounge usage to allow them to sell off lounge space. I think that they would likely keep Gallery North and relinquish Gallery South. Given the likely reduction in Gold status holders over the next 2-3 years, they will not need a First Lounge the size of the current lounge. BA will same millions in relinquishing the real estate.
    Only issue is, where will they put all those Americans who only qualify for status and lounge access through credit card spend. Maybe we will hear changes to BA Prem Amex in the next few months and they will allow you to spend and earn a lot more than the proposed 2,500 points. My card renews in March and I have usually triggered my 2-4-1 by July. Appreciate that was when it was £10k.

  • Sean says:

    Why would you spend 20k for the first wing or first lounge? Might as well just book first as a package holiday when the ground product is worth it. LHR JFK. I travel from Manchester so don’t use the first wing unless I travel from London. Not worth staying long in club lounge might as well miss the tight connections they have in place and get compo when they don’t arrive on time. Do you think they will start to charge for lounge access?

    • Barrel for Scraping says:

      Not every route (none on shorthaul!) has F. I want my travel to be as stress free as possible and the GGL benefits mostly achieve that. If they had an upsell to get F ground services (first wing. CCR, etc) when on a route with no F then I’d consider it. I know it would be expensive but maybe it would be priced at a level I thought it was still worth it.

      • Throwawayname says:

        Serious question: have you ever flown from LHR T2? As a *G member who could only access business class level facilities, I never spent more than 15 minutes from tube/taxi to the lounge, even with checking luggage in. The one time I flew from T5, the business check in queue alone took me a lot longer than I would normally need for check in+security+walk to the SEN lounge.

  • Ollie says:

    Very late to the comments but after some days to digest the news, my thoughts have crystallised:
    – Everyone is saying that BA has given up on the leisure traveller with these changes, but what I find bizarre is that BA are working off the leisure traveller definition of 20 years ago. Their focus seems to be either on full-fare work travel, or on “bucket and spade” missions i.e. the only other type of travel is people who want to book a package holiday. First of all – that only works if you have fairly typical holidaying patterns – once you get to multi-centre, staying with friends/relatives, round-the-world, BLeisure, anyone wanting to take advantage of hotel status – then the inflexibility of booking through BA “holidays” makes no sense. I can’t remember the last time I had a typical out-and-back trip of the pure “holiday” sort, staying in just one hotel and not caring about hotel status. I often combine work and travel, try many different hotels from hostels to Amex FHR properties, and stay with friends. Nevermind that I am now based in Hong Kong – so I’m guessing BA only cares about my “Holidays” if it involves flying with them to London, not Phuket on CX.
    When they literally had a campaign just a year ago talking about the many different reasons to travel, it strikes me as archaic that they think everyone in their “Club” is a UK-based family who holidays in the traditional sense.
    – And as for earning on partner airlines, I only do the minimum 4x BA sectors per year to retain Gold. The earnings rates are laughably low e.g. on Cathay (20% of miles flown for First) mean that you must travel 20000/.2=100000 Miles (i.e. circumnavigate the Earth FOUR TIMES in First, every year), so probably looking at about 80k GBP of spend
    – The UK is the only market where the credit card spend method is available – so sounds like you’re only welcome in the new club if you’re UK-based. There are BA cards available elsewhere but the one in HK has been left to languish — it’s with a bank that stilloperates via fax.
    – Like most other people, 20k is too much to spend for Gold – I’d rather just pay for enhancements and J/F travel on the open marked (read: not BA) when I need rather than chase status for marginal improvements
    – My travel pattern is so sporadic that usually any lounge will do as long as I can eat and work. I don’t care about sitting around drinking fine champagne, just some dedicated area where I can get my admin (eat, shower, work, steal some nice teabags) from.

    • Ollie says:

      Ran out of space for my comment but my personal conclusion going forward is just to keep the HK Amex Plat (for all its faults), earn in an alliance-agnostic scheme eg. HSBC EveryMile reward $ and Amex MRs, and just fly with the most appropriate airline/route for my needs each time. I believe it is the ultimate status to reach nirvana during travel, able to endure anything from the Manchester security experience to the heights of the CX First Pier – a journey of personal enlightenment that no airline can take away from you. I say that only half tongue-in-cheek — @Rob if you want me to write an article about stoic travelling then I’d be happy to!

      • ReadRuth says:

        Hello Ollie I am relatively new, don’t know all the abbreviations what are amex MRs ? Please. Thanks very for your comments so interesting and i like your calm attitude. Regards from Ruth

        • HertsSam says:

          At the foot of every page is a link to a glossary which covers many of the abbreviations used across the site.
          Amex MR’s are American Express Membership Reward points. These points are available on some Amex cards and are a product of spending on the card. MR points can be transferred to some airline and hotel loyalty schemes to help pay for flights or hotel stays.
          I’d there is an abbreviation not defined in the glossary, sometimes Google has the answer.

          • ReadRuth says:

            Thank you HertsSam I did not know about the glossary, will mug up on acronyms .

        • yonasl says:

          Amex MR are the Amex point. Usually 1 MR per £1 spent (unless you buy flights in which case they give you 2 or 3, can’t remember). You can then exchange these MR into Avios, Flying Blue, hotel points, etc.

    • Brightstar says:

      Ollie, you say it so well. Sadly, BA has adopted a UK-centric, myopic view of the world. They are stuck in the 2010s. This will be their undoing. My prediction is that some key executives will go, over this.

    • LittleNick says:

      Well said Ollie, BA have gone against the spirit of the Oneworld alliance and are merely giving a token gesture if you credit oneworld flights to BA. They’ve taken the view we’re better than the rest (they’re not) and you’re not wanted if you try and remain loyal to the whole ecosystem not just BA. They’ve changed it from what was a frequent flyer scheme to just a paid membership scheme and if you don’t like the fees don’t pay.

    • Tim S says:

      Rules for DTP say
      “The booking must be made by a UK resident and must originate and end in the UK”

      It’s an incentive specifically aimed at UK residents.

      That’s not unusual for FFPs. Many of the foreign ones have incentives only aimed at their locals that Brits can’t take advantage of.

    • Art Web says:

      So insightful Ollie, well done

  • Mouse says:

    Will be interesting to see whether/how they reconfigure the T5 lounges in the new world to align with these changes (i.e., to reduce benefits to economy & short haul travellers, and maybe close any loophole of chasing status with a different Oneworld partner).

    Something like:
    – First Wing for BA Golds (not Oneworld Emeralds) flying premium economy or higher (maybe even long haul only or Club World as lowest qualifying cabin). CCR becomes First Dining / First Bar section of main Gold lounge for First customers and GGLs (as they have elsewhere)
    – Very basic business lounge for everyone else, with dining section reserved for Club World passengers

    • Barrel for Scraping says:

      The benefit of oneworld emerald is first class lounge access, BA are already going against the spirit of the scheme by having the fake first lounge in T5 and then calling the real first lounge the Concorde Room and excluding emeralds. If non-BA emeralds were excluded from the galleries first it would go totally against the spirit of the rules.

      • Cranzle says:

        I agree. They already don’t allow J passengers into BA lounges in other countries too (unless Gold or First).

        It’s only a matter of time before any lounge access and additional luggage becomes chargeable in J, just like seat selection. I mean, you’ve got to retain exclusivity right…..

      • BA Flyer IHG Stayer says:

        BA isn’t going against OW policy with the CCR specifically for F passengers.

        Other airlines have similar lounges across the OW network.

  • Barrel for Scraping says:

    Many say “if you want the extras then pay for them” but it’s not possible to pay to use the first wing, Flounge or Concorde Room if your flight does not have first class. BA also has to try and stop people defecting and filling the business lounge with RJ gold sparrows.

    There needs to be some incentives to stick with BA. I would tweak the lounge rules so that BA silvers (but not any other oneworld sapphires) can use the Flounge if they’ve booked a business class ticket. A lot of people are happy with economy on shorthaul so this would both give someone (who doesn’t plan on spending £20k/year) a reason to book Club Europe if they’re silver (or close to silver) and would give people a reason to stick with BA as other oneworld sapphires wouldn’t get this lounge upgrade, they’d still get business lounge access.

    Maybe give bronze a couple of lounge vouchers too, give them a taste of silver.

    Presumably any changes like this would be post 2026 when a lot of people will drop status.

    • Danny says:

      The LHR Flounge isn’t much better than Galleries Club though. The food offering was different/better but then they got rid of the menu and then the buffet was downgraded. Flounge is also uncomfortably hot at times

      • LittleNick says:

        They have better self pour. The flounge actually feels like a business lounge funnily enough. Sad I won’t be able to access it again

        • pete says:

          I much prefer self pour in the Flounge rather than have my consumption noted by the staff in the CR. Prefer the buffet so I decide exactly what’s on my plate. And not possible to steal cans of coke and bags of crisps in CR. Yes, Flounge can be busy – just need to sharpen your elbows. 🙂

  • Robert Newel says:

    I’ve refrained from commenting while I’ve considered my strategy, primarily as all the fun has now gone out of the program and I didn’t see the point, but heres my 2 cents. As a London based GGL who was 4 years from GfL, now 10+ years, my plan is:

    – Fly more than planned in Q1 to hit 3,500 TP and get one last GUF.
    – Personal travel from Q2 onwards will be on BA to enjoy the CCR snd use up my avios balance (close to 1 million).
    – Business travel will be on Sky Team. Virgin, Delta, AF, KLM and SAS can get me everywhere I need to go.
    – By April 2026 I will cancel BAPP and hopefully have no avios left. It was fun while it lasted.

    • Kaye says:

      So similar to our thinking (both partner and I are GGL although Midlands based).

      – planned flying for Q1 takes us both to GGL renewed until April 26
      – personal travel for remainder of year will be redemptions to get enjoy CCR and get Avios balance down. Around 1/2 million
      – paid business and potentially paid personal depending on how our plans develop will be on Sky Team
      – BAPP will be cancelled by April 2026

      Also agree it was fun while it lasted!

      • Chris H says:

        Yes same here, GGL based near LHR:

        – Planned Q1 travel enough to re-qualify for GGL through to April 26
        – 1.5 Million Avios to use (family of four but easy to burn even with GUFs)
        – Will hopefully soft land to Gold for 2026 and Silver for 2027?
        – Focus all new spend/booking on crediting to QR – Superior product and I like the OW alliance in fairness, plus I’m usually heading east.

        Agree, great while it lasted, but really no point chasing status at these ridiculous thresholds. May as well be Emirates platinum for £25 or so.

    • Kaye says:

      Oh and part of the frustration – 2-3 years out from GfL now closer to 10 years!

      • Barrel for Scraping says:

        Seems a common position, I’m also a couple of years off GfL but as I thought BA would have allowed a year for the new aligned membership year to bed in I expected to be able to double my bookings in 2025 to get to GfL but that’s no point now.

        • Kaye says:

          I wonder if this is part of the driver for change. More people predicted to reach GfL in the next few years then they expected.

    • TomB says:

      This. Just put £4K of work flights that would have been with BA through VA instead. Already have more short hauls booked with BA for a few months but any new ones will be SAS/KLM.

    • Track says:

      Similar thing goes on at the lower levels…

      TP runs don’t make sense for Silver, unless one flies regularly. Yes, precisely the cohort BA wants to get rid of but again, people who earn Silver from holiday/personal travel shouldn’t cost that much to BA — lounge visits are occasional.

      BAPP and BA Avios cards will be the victims here, because people will stop maintaining them today. Travel plans, OK might persist through 2025, 2026.

      Looks like IAG Loyalty Group will notice a drop in income (less Avios sold to CC issuers).

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