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Some reading and listening suggestions from CNN and Barry!

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Two interesting bits of media were published over the weekend which are well worth a few minutes of your time – even if it means leaving HfP to do so!

First up is a (written) piece from CNN.

Second is a podcast featuring Barry Collins, the HfP star of the SAS Million Points Challenge!

‘Frequent flyers have spent years staying loyal to airlines. Now airlines are giving them the middle finger’

This excellent article by Julia Buckley is on the CNN website.

A lot has been written about the changes to British Airways Executive Club. Less has been written about how it fits into a broader changing frequent flyer landscape. Even less has been written by someone who knows what they are talking about.

I have a few lines in the article, but I spent an hour discussing the topic with Julia. The other ‘Rob’ quoted, from Flyertalk, said that he spent 90 minutes with her. I suspect that Ben Lipsey, who runs Flying Blue, will have done similar.

Julia is also a heavy flyer and elite status holder herself, which makes a huge difference.

(I think British Airways underestimated how many travel journalists have elite status. Much of what has been written about the BA changes has been written by people who will lose status themselves.)

Click through and have a read – it’s well worth ten minutes of your time.

(EDIT: Looking at the comments, some people are finding the article paywalled. It isn’t! If it doesn’t work, cut and paste the article headline above into Google and click through.)

SAS million points challenge

Listen to Barry Collins on the Simon Calder podcast

Regular readers will know that we published a series of articles in December from reader Barry Collins, as he attempted the SAS Million Points Challenge.

In a nutshell …. to celebrate its entry to the SkyTeam airline alliance, SAS offered 1 million EuroBonus points to anyone who could fly 15 different SkyTeam airlines before the end of the year. Barry – after a few wobbles along the way – pulled it off.

You can read his diary on Head for Points starting here.

Barry told his story on Simon Calder’s travel podcast for The Independent last week. It is split into two parts but each is relatively short. You will find Part 1 here online or search for Simon’s podcast in your usual podcast app.

Comments (41)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Nick says:

    Wow , I didn’t realise that airline margins are only between 5% -7%, though it was much more than that. Interesting.

    • JDB says:

      There’s a very big range of margins in the industry and IAG is a lot higher than LH Group and around double those at AFKL (which is at c. 5-7%) but some of that relates to ancillaries more than flying which is the tough bit. You also have LCCs which operate on a different basis of margins (and load factors). These are mostly quoted/listed companies so there’s quite a lot of data available.

      You also have competitors that are state owned and/or directly/indirectly subsidised so such data as is available doesn’t tell you much and some are fairly consistently loss making.

  • Andy says:

    I find it interesting that CNN is grouping Qantas’ changes with that of BA’s. Qantas is devaluing points not changing to revenue based and it’s the first devaluing in a while. As a QF member I’m irritated, but not anything like I would be if they pulled a BA.

    • QFFlyer says:

      Ditto, if QF retain their current system of earning status, I can suck up the deval, it’s the first since ~2019, as you say it’s been a while, so we were probably due one.

  • Rupert Smith says:

    Aside from the obvious negative reaction to the various loyalty program changes, particularly BA’s. I am surprised that Airlines are allowed to act unilaterally like this if they are part of an alliance.

    Taking BA as an example, if people think ‘screw them’ and jump to airlines in an alternative alliance, this will have a negative impact on other airlines bookings.

    If I book flights out to the Far East using Qatar, and normally assign my BAEC number, Qatar is the one losing out if I drop Oneworld. As does me spending Avios in Qatars DF as they are always trying to get me to do. You could argue I build up Qatar Privilege Points via BA bookings but that still needs me to fly Qatar 4 times which would all be long haul.

    Likewise as I normally travel in Europe, I currently just look at bookings via ba.com. This will always show flight options via Iberia and Vueling. Unless I really want the pretty average experience of Iberia Business Class, I’m not flying IAG.

    Unless the alliances mean little to airlines I would be surprised if some of the bigger players in Oneworld have not been on the phone to BA already and said WTF?

    On a possibly related note. Has anyone else received the BAEC survey about its value and inviting ‘as much detail as possible’? Seems a bit late to bolt the stable door, but I guess the main exodus will actually be next April given the points boost we got to the membership year end changes.

    I don’t imagine BA will execute a U turn but they may already be seeing a drop in bookings given the amount of emails I have had recently for flights and ‘getaways’.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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