easyJet offers British Airways elite members a special deal to defect
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easyJet is the latest airline to make a move for elite members of British Airways Executive Club.
(And there’s more to come – look out for some status match news very soon!)
If you have Bronze, Silver or Gold status in British Airways Executive Club, you can get your first year of easyJet Plus membership for half price – £122.
This is what easyJet Plus offers:
- Free seat selection – this is a genuine cash saving given that easyJet seating fees can reach £40 per one-way flight. This only applies to the member and NOT to other people travelling on the same booking. It includes premium seats, ie the front and exit rows.
- Free speedy boarding
- Fast track security at 46 airports
- Access to ‘fast bag drop’ desks at selected airports
- A free large cabin baggage item (maximum 56cm x 45cm x 25cm) – remember that easyJet usually only allows you to bring a small under-seat piece of cabin baggage onto the aircraft (45cm x 36cm x 20cm)
- Free switch to an earlier flight home, subject to availability and only bookable after you have flown your outbound leg
- 10% off bistro items
These benefits can be purchased separately for one-off easyJet flights (although switching to an earlier flight home now seems to be restricted to FLEXI ticket holders) so easyJet Plus only makes sense for regular travellers. In particular, the ability to bring on a free large cabin bag is valuable for many.
There is one extra benefit which is now exclusive to easyJet Plus customers:
- Price Promise – if your flight drops in price after you’ve booked, you can request a refund of the difference. This will be in the form of an easyJet credit voucher. It only applies to your seat and not any family members travelling with you.
The problem with easyJet Plus ….
…. is that the benefits only apply to you. If you have a British Airways status card, the benefits generally apply to everyone travelling with you and not just yourself (British Airways lounge access is limited to just one guest).
With easyJet Plus, whilst my own seat selection would be free I would need to pay for family members travelling with me. My family wouldn’t be joining me in the Fast Track security line or the ‘speedy boarding’ queue either.
What I think ….
…. is that easyJet has not gone far enough.
British Airways is giving easyJet a ‘once in a decade’ opportunity to pick up its short-haul customers. Offering easyJet Plus for half price isn’t, to me, pushing as hard as it could.
easyJet should be offering one year of totally free easyJet Plus membership. Perhaps not to BA Bronze members, but certainly to Silver and Gold.
After all, this is a subscription product. People who give it a try and see the value will remain easyJet Plus customers for 3 …. 5 …. perhaps 10 years, at £249 per year.
Giving them one free year to try it makes sense.
Giving them 51% off …. less so.
Another interesting option would have been to offer the half-price deal to anyone with a British Airways American Express or Barclaycard Avios credit card. After all, you can be a fairly regular short haul economy flyer with BA and still not hit Bronze status.
Whoever is advising easyJet on this does not understand the dynamics of the market. Hopefully we will see easyJet launch a more compelling offer early in 2026 as many Gold and Silver cards head towards expiry, with no hope of renewal.
How to join
Full details on easyJet Plus can be found on their website here.
In order to get the 51% discount, you need to email easyJet by 12th March for a promotional code.
You will then have until 31st March to apply, via the standard application form, using the promo code you were sent.
There is a special easyJet website for British Airways Executive Club members which you can find here.
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