easyJet offers British Airways elite members a special deal to defect

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• Andrew. says:

  25 Feb25 February 20:42

  If easyJet flew a domestic shuttle between EDI & LHR I would grab this.

  • Londonsteve says:

    25 Feb25 February 23:24

    Now that’s a great idea. I wonder if securing some slots at LHR might be part of the EZY gameplan. It would be a real statement of intent if they appeared at LHR which could be flown in a W pattern from a different base. The usual turnaround times would need to be lengthened, but the yield on the route would be superb, as I’m sure it also is for BA. Their competition is, after all, the often very expensive train fares and Edinburgh is sufficiently far such that train journey times struggle to compete with the short flight.

• Mike says:

  25 Feb25 February 20:50

  Not much to add here, other than colleagues used to be envious of my GGL status.
  How the tables have turned.
  The sense of rejection from a company I have supported almost obsessively for nearly 30 years is brutally injurious.
  That they have offered nothing to ease the pain – or even acknowledge this is FF divorce – is to their absolute shame.
  Someone needs firing in Waterside or OneWorld
  This move will be discussed in marketing 101 more than the World Tails faux pas, ad Infinitum.

  • Steve says:

    26 Feb26 February 07:28

    “sense of rejection”

    “brutally injurious “ & “ease the pain”…!?

    Really hoping this is all in jest, otherwise I feel a sense of perspective is required here.

  • OnTheRun says:

    26 Feb26 February 09:32

    Keyword summary: Envy, loss of status, rejection, obsession, brutal, injury, pain, lack of acknowledgement, divorce, shame

    Mike, if yours is a genuine comment, then mine is a genuine comment and no mocking intended, but that’s a lot of hurt/emotion expressed, a lot to unpack.

    I exchanged the context slightly in my head and inserted a person, “woman”/”man” “her/him” “he/she” – you speak of it like a relationship breakdown. You invested a lot of time, emotion and money in this hypothetical person, and nothing to show for it, and the feeling of rejection shouldn’t be dismissed just because it’s not a real person.

    Unfortunately though, you’re not going to get the things you want from BA – it’s not a person with feelings, it’s a corporate entity. There will be no apology and they have actually said to its members “It’s not us, it’s you”.

    If it’s a divorce, then BA was the one who instigated it and served the papers. You’re the one that needs to acknowledge receipt and there is no way to contest it.

    Nobody is getting fired for this either. Whilst the impact to you is great, the world impact is very minimal. This is already distant past for the people who worked on this project and BA presently isn’t bothered about where this will be taught or discussed – they’re focussing on the future and they’ve moved on.

    Suggest you do the same. Once your divert your attention elsewhere this should hopefully ease somewhat.

    Take care.

    • Dubious says:

      26 Feb26 February 10:59

      To be fair, some companies do try to make their customers feel like ‘part of a family’. I think that is sometimes reinforced with loyalty schemes…so even though in reality it may be a transactional relationship with a corporate entity, it is not always intended to feel like that to the customer.

      Implementing significant change to the customer relationship can result in a stink…
      Examples:
      “We’re encouraging our hosts to treat customers as they would their own family, and to own and resolve issues on the spot. It’s this exceptional customer service that will set us apart from other airlines.”
      https://www.businesstraveller.com/business-travel/2018/10/19/british-airways-heathrow-staff-to-walk-terminal-floors-reaching-out-to-customers/

      When to treat a customer like family
      https://businessesgrow.com/2016/07/14/treat-a-customer-like-family/

• NigelthePensioner says:

  26 Feb26 February 06:05

  Is this a joke??

• Terry Butcher says:

  26 Feb26 February 06:25

  Six-months free would be good so we could actually see if the airline is any good, and then the option to renew for the following six months. Financially it would work out the same but it gives us a get-out clause. Being close to Gatwick this does sort of appeal but there is still no business class product and you are sitting next to somebody. Personally, I also hate drinking out of plastic cups.

  • ClubSmed says:

    26 Feb26 February 06:59

    1) You can book the seat next to you too keep it vacant. Just book under “OBJ First name, OBJ Lastname”
    2) You can take you own drinking vessel on board if you wish

    • Tony says:

      26 Feb26 February 07:30

      Yes….but EasyJet don’t remove the taxes for the empty seat….BA do!!

    • KathyM says:

      26 Feb26 February 08:24

      We have been booking an extra seat with EZ since Covid . As it is for holiday, we can book early and it does then not cost too much. As a couple this gives us as much or more room than BA Club. An advantage of Speedy Boarding if you have hold luggage you get Speedy Bag Drop and this is a huge advantage.

      • Bagoly says:

        26 Feb26 February 09:23

        If the flight is full, do they not impose someone on the seat?

        • JimBH says:

          26 Feb26 February 10:00

          No, because you have booked and paid for the “comfort seat” as they call it and hold a valid boarding pass for it. This method is also for people carrying large musical instruments, hence the ‘OBJ’ terminology.

    • BSI1978 says:

      26 Feb26 February 19:43

      I didn’t know this of easyJet, but it’s something I shall be looking into as I like the concept.

• cranzle says:

  26 Feb26 February 06:38

  The very few times I’ve used EasyJet, I’ve noticed the aircraft being very clean and very friendly and attentive cabin crew.

• Paul says:

  26 Feb26 February 06:52

  It’s a very badly designed program that mimics Amazon Prime instead of frequent flier.

  Here’s how you fix: 2x per year you can extend the benefits to pre nominated 3 other people if you do [25] segments per year at [£3,000] total spend

  My guess is that the highest concentration of profitable customers just want to take their partner and kids on holiday a few times per year.

  • BBbetter says:

    26 Feb26 February 07:48

    Good suggestion.

• Ian says:

  26 Feb26 February 07:27

  Just waiting on Ryanair to offer something!

  • D says:

    26 Feb26 February 08:55

    A Greggs steak bake?

• Londoner 79 says:

  26 Feb26 February 07:30

  Although I do see some value in this offer, with BA Silver for another 12 months or so, easyJet’s time to tempt me is this time next year, not now.

  Sadly I don’t expect any of these status matches to be running next Spring and it’ll be back to the hard bump of paying for seating and using Priority Pass lounges (first world problems and all that).

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