Rotana joins Global Hotel Alliance, adding 80 properties

Global Hotel Alliance, which operates the loyalty scheme for 45 hotel brands including Kempinski, Anantara and NH, has added a new brand – Rotana.

Rotana operates 80 hotels across the Middle East, North Africa, Eastern Europe and Turkey.

Whilst there are no UK hotels today, it will open Centro Coombe Road in Kingston upon Thames during 2025. This will be a 31-key aparthotel.

All five Rotana brands – Rotana Hotels & Resorts, Rayhaan Hotels & Resorts by Rotana, Centro by Rotana, Arjaan Hotel Apartments by Rotana, and Edge by Rotana – will join GHA within the next 12 months.

GHA DISCOVERY will cover almost 950 hotels in 100 countries following the Rotana integration and has now topped 100 million members.

If you happen to be part of the existing Rotana Rewards programme, it will become Rotana DISCOVERY in due course. Your existing rewards balance will become DISCOVERY Dollars.

Philip Barnes, CEO of Rotana, said:

“At Rotana, we are committed to delivering exceptional hospitality experiences, and being part of GHA enables us to extend this promise to a global audience. GHA and Rotana share the same values – offering a guest-centric approach that gives travellers choice, flexibility, and meaningful rewards. With GHA DISCOVERY, we are enhancing the benefits available to our loyal guests while expanding our reach through a world-class alliance of independent hotel brands.”

We wrote an introduction to the GHA DISCOVERY loyalty scheme here. Whilst it is a cashback-based loyalty scheme, we recommend it for three reasons:

• you can get top tier elite status with GHA by staying at just three hotels in a calendar year, as long as each is with a different brand

• hotels generally respect the status – I had some excellent upgrades last year, including the Ciragan Palace in Istanbul (Kempinski), reviewed here, which ended up being named my ‘hotel stay of the year’ in my year-end round-up

• whilst the loyalty scheme is cashback based, regular bonus promotions mean that you can earn large sums – a Titanium member (top tier, can be done in three stays) gets 7% back, for example, but a triple points promotion lifts that to a whopping 21%

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Hotel offers update – July 2025:

Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

SPECIAL OFFER: Until 15th July 2025, the sign-up bonus on the Marriott Bonvoy American Express Card is TRIPLED to 60,000 Marriott Bonvoy points. This would convert into 25,000 Avios or into 40 other airline schemes. It would also get you at least £300 of Marriott hotel stays based on our 0.5p per point low-end valuation. Other T&C apply and remain unchanged. Click here for our full card review and click here to apply.

SPECIAL OFFER: Until 14th August 2025, the sign-up bonus on the Hilton Honors Plus debit card is TRIPLED to 30,000 Hilton Honors points. You will also receive Gold Elite status in Hilton Honors for as long as you hold the card. Click here for our full card review and click here to apply.

Want to buy hotel points?

• Hilton Honors is offering a 100% bonus when you buy points by 24th July 2025. Click here to buy.

• IHG One Rewards is offering a 100% bonus when you buy points by 17th July 2025. Click here to buy.

• Marriott Bonvoy is offering a 30% to 50% bonus (varies by individual) when you buy points by 16th July 2025. Click here to buy.

• World of Hyatt is offering a 20% bonus when you buy points by 21st July 2025. Click here to buy.