Work in loyalty? Join us at Mega Event in Dublin on 21st May

If you work in travel or loyalty, you are probably familiar with Airline Information’s conferences and events.

Mega Event is its biggest event of the year, pulling together its difference specialities (loyalty, airline payments, airline ancillary retailing, loyalty security) into one day.

This year Mega Event is in Europe and will be held in Dublin (at Crowne Plaza Dublin Airport) on 21st May, with some events on 20th May for those who arrive early.

Head for Points is the Media Partner for Mega Event 2025 and Sinead will be speaking on a panel. I will also be present but trying to keep off the stage unless press-ganged at short notice!

You can see the full agenda for Mega Event 2025 here.

Early bird events on the afternoon of Thursday 20th May include:

• ChatGPT, AI, Machine Learning And Big Data – Everything you need to know for airlines & travel

• What the cloud is and how it can benefit your business

• Loyalty, Ancillaries, Payments and Fraud – Implications of these topics converging

This is followed by the annual Airline Information Lions’ Den competition, where loyalty and airline payments start-ups can show off their latest ideas.

A two-hour welcome party concludes the early bird sessions.

The main event is on Thursday 21st May.

The morning starts with three sessions in the main room:

• Case Study:  Using AI to maximise ancillary revenue

• Who’s getting it right in airline retail and ancillary revenue?

• A Loyalty Call to Action:  Trends in program member attitudes & behaviours

…. before attendees split into either a loyalty or ancillary track.

The loyalty track will cover the following sessions:

• Seamless Redemption: Optimising the order process to boost loyalty program satisfaction

• Innovation Session:  How United is driving uptake and spend across its co-brand portfolio

• Mobile-First Loyalty: Engaging travellers on-the-go for maximum revenue impact

• Loyalty Points as Currency: Revolutionising payment strategies for enhanced customer retention

• Key Drivers of Loyalty Program Revenue Generation

• Panel Session:  Balancing member engagement with short term program profitability

What does it cost to attend?

Registration for Mega Event 2025, if you work for an airline or loyalty company, is only $299 which includes all sessions, two networking receptions and lunch on Thursday.

If you are classed as a ‘vendor’ (loosely defined, but if you think the other attendees are people who could buy what you sell, you’ll be seen as a ‘vendor’) you will pay $1,699.

You can find out more, and register, on the Mega Event 2025 website here.

Sinead and I look forward to seeing you in Dublin!