Marriott completes the acquisition of citizenM hotels

Marriott’s acquisition of citizenM hotels for $355 million has reached legal completion.

It’s a complex structure. Marriott is only buying the brand itself.

The selling shareholders will continue to own the actual hotels (or hold the leases, if they do not own the building outright) and operate them.

As a result, Marriott will get $30 million per year in franchise fees from the existing hotels and three ‘under construction’ for an immediate 8% return on investment.

Fundamentally, for the sellers, the $30m paid per year in franchise fees should net off with gains elsewhere. Assume an uplift in occupancy from being part of Marriott, a shift from expensive online travel agents to marriott.com for bookings and a cut in back office staff and it should even out – and the founders still have $355m for selling the name.

(I have heard that citizenM has already made substantial job cuts following the Marriott deal. A lot of sales and branding people are no longer needed.)

The hotels will be added to Marriott Bonvoy between September and December. If you stay in one now you will NOT receive any Bonvoy points, benefits or elite night credits.

The mycitizenM+ paid-for loyalty scheme is to continue. Members will still receive discounted rates, beyond the ‘Member Rate’ offered to general Marriott Bonvoy members.

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How to earn Marriott Bonvoy points and status from UK credit cards (September 2025)

There are various ways of earning Marriott Bonvoy points from UK credit cards.  Many cards also have generous sign-up bonuses.

The official Marriott Bonvoy American Express Card comes with 20,000 points for signing up, 2 points for every £1 you spend and 15 elite night credits per year.

You can apply here.

Marriott Bonvoy American Express Card

20,000 points and 15 elite night credits each year Read our full review

You can also earn Marriott Bonvoy points by converting American Express Membership Rewards points at the rate of 2:3.

Do you know that holders of The Platinum Card from American Express receive FREE Marriott Bonvoy Gold status for as long as they hold the card?  It also comes with Hilton Honors Gold, Radisson Rewards Premium and MeliaRewards Gold status.

We reviewed The Platinum Card from American Express in detail here and you can apply here.

SPECIAL OFFER: Until 14th October 2025, the sign-up bonus on The Platinum Card from American Express is increased to 80,000 Membership Rewards points. This would convert to 120,000 Marriott Bonvoy points! The spend target is changed to £10,000 within SIX months of approval. T&C apply. Click here to apply.

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

You can also earn Marriott Bonvoy points indirectly:

• American Express Preferred Rewards Gold Credit Card (20,000 bonus Amex points)
• The American Express Rewards Credit Card (10,000 bonus Amex points)

SPECIAL OFFER: Until 14th October 2025, the sign-up bonus on the American Express Preferred Rewards Gold Credit Card is doubled to 40,000 Membership Rewards points. This would convert to 60,000 Marriott Bonvoy points! The spend target is changed to £5,000 within SIX months of approval. T&C apply. Click here to apply.

and for small business owners:

• The American Express Business Gold Card (20,000 bonus Amex points)
• The American Express Business Platinum Card (50,000 bonus Amex points)

SPECIAL OFFER: Until 14th October 2025, the sign-up bonus on The American Express Business Gold Card is TRIPLED to 60,000 Membership Rewards points. This would convert to 90,000 Marriott Bonvoy points! The spend target is changed to £6,000 within three months of approval. The card remains free for the first year. T&C apply. Click here to apply.

SPECIAL OFFER: Until 14th October 2025, the sign-up bonus on The Platinum Card from American Express is increased to 80,000 Membership Rewards points. This would convert to 120,000 Marriott Bonvoy points! The spend target is changed to £10,000 within SIX months of approval. T&C apply. Click here to apply.

The conversion rate from American Express to Marriott Bonvoy points is 2:3.

Click here to read our detailed summary of all UK credit cards which can be used to earn Marriott Bonvoy points.