Get a 70% bonus when you buy Virgin Points – worth it?

Virgin Atlantic has brought back its biggest ever deal for buying Virgin Points.

This new 70% bonus offer runs until 12th October.

If you are short of points for your next redemption, now is as good a time as any to top up. This deal matches the highest bonus offer we have seen.

The bonus depends on how many points you buy:

• 5,000 to 24,000 points – 20% bonus
• 25,000 to 69,000 points – 40% bonus
• 70,000 to 124,000 points – 60% bonus
• 125,000 to 200,000 points – 70% bonus

The maximum number of points you can buy is 200,000. Since the beginning of 2025, this is the new maximum you can buy in a calendar year.

It costs £15 per 1,000 points, with the bonus added on top.

At the top end, 200,000 Virgin Points, which comes to 340,000 points with the 70% bonus, will cost you £3,000.  This works out at 0.88p each.

0.88p is exceptionally cheap for a direct miles purchase. Most Virgin Atlantic commercial partners will be paying the airline more than 0.88p for their miles. That said, as always, we don’t recommend buying speculatively.

Of course, since Virgin Atlantic adopted dynamic pricing for its rewards, it has become trickier to get value from Upper Class redemptions.

As our recent analysis shows, there are excellent deals to be had to New York, Boston, Orlando, Atlanta and Washington in Upper Class at the moment.

However, on certain routes (Cancun, Maldives, Cape Town, Johannesburg) you can forget Upper Class because Saver seats are virtually never available. The cost of Dubai flights has also gone through the roof since the aircraft was swapped for one with a smaller Upper Class cabin.

Of course, you are not restricted to redeeming Virgin Points on Virgin Atlantic.

Virgin Atlantic is a member of the SkyTeam airline alliance. This allows redemptions across partners such as Aeromexico, Air France, China Airlines, Delta Air Lines, Garuda Indonesia, KLM, Korean Air, SAS and Vietnam Airlines.  This article from our ‘Virgin Redemption University’ series explains what it costs to redeem Virgin Points on SkyTeam partners.

You may also find value in top events at The O2, watching from the Virgin Red Room suite. Gladiators, Richard Ashcroft, Lorde and Five are among the artists available at 50,000 points for two people, with Laver Cup tickets for 2026 and Jason Derulo at 60,000 points. John Bishop and Darius Rucker are among the artists at 40,000 points for two suite tickets. John Summit is available for just 20,000 points for two for 13th September.

The link to buy points is here.

The 70% bonus offer runs to 12th October.