Maximise your Avios, air miles and hotel points

Forums Frequent flyer programs British Airways Executive Club Times article: the money behind Avios Reply To: Times article: the money behind Avios

Ihar 225 posts

Aeroplan is why its very unlikely that any other airline will ever be able to sell off its loyalty programme ever again.

The key term is loyalty. That’s not a one-way contract. Avios have taken the clever route – rather than sell it off, find new ways to monetise and leverage it.

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