Reply To: BA soft landings

[Lady London]

Yes if you look at “G.ott Helf Uns” ‘s article, it looks as though BA is doing a bold cull now and depending how it goes, plans to trickle specific promotions to specific folk in future only when they feel their own need. And cut to the bottom any ongoing benefits of status. Tbey’ll probably dynamically adjust what avios will buy as they feel at any time, as well).

Soft landing possibly only into 2026. Then after that, only if BA feels the need.

This seems to be what the hints about further ‘Milestone’ awards and ‘promotions’, combined with the cull, seem to indicate.

I enjoyed Gilbert’s article thought it was well written and he’s got it spot on