Forums › Frequent flyer programs › British Airways Executive Club › BA’s change of strategy is as clear as MUD › Reply To: BA’s change of strategy is as clear as MUD
I’m not sure, I think people may well look at BA prices, then decide they get better value elsewhere and unchain themselves from having to pay £7500 to get Silver for 12 months or so with (possibly) no soft landing. Also many people won’t be able to time their holidays (compared with shorter, previously higher-earning trips) to maximise the status benefits and may give up due to that.
Plus that £7500 will have to be for one person only on the booking, so a partner may look askance at the expenditure!
This is my point. You can buy a lot of seat fees/upgrades/lounge access and food for the difference between chasing that paltry silver status at £7500.
Is £7500 worth it when you can avoid detours via LHR with the accompanying stress, overcrowded BA lounges (even if the crowds ultimately thin out). Is losing half a day connecting, overnight stops at LHR, extra hotels etc, when you can just fly direct on another airline.
And remember at MAN BA will stay in T3, wheras just about all the other airlines will be in T2 with its new champagne bar and weatherspoons in the next couple of months… well forget the spoons 😉
You could even use the premair or whatever it’s called now and still be quids in.
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