Reply To: Soft landings remaining?

[ed_fly]

Rob Burgess wrote:

They were scrapped. It seems they will now be brought back.

The rollback now has so much being thrown into it (lower thresholds, ability to qualify by segments) that BA seems to be holding it all back for one announcement rather than dripping stuff out. It could all change again but the upcoming launch of the Iberia thresholds (far lower than BA’s spend target, segment option) means that BA is running out of road. Allegedly.

if these roll backs are confirmed, what a horror show from BA. Brunch gate and the club changes, have both caused widespread negative sentiment to BA, are they not properly assessing these moves before launching?