Forums › Frequent flyer programs › British Airways Executive Club › BAEC changes – “2 yrs in the making” and based on “extensive modelling”? › Reply To: BAEC changes – “2 yrs in the making” and based on “extensive modelling”?
The much bigger issue is that in many of the comments people have made credible statements that they plan to take their business elsewhere. The blokes over at Waterside are perhaps only now realising how much of their margins were driven by their loyalty program as opposed to “quality” of their product or some other nonsense.
Will be interesting to see if this does hit the bottom line and what impact that has?
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