Reply To: BAEC changes – “2 yrs in the making” and based on “extensive modelling”?

[CJD]

Rob Burgess wrote:

A mate who would know told me today that the BA sale, which just ended, did not go as well as expected.

The ‘extensive modelling’ didn’t go as far as realising that if Iberia came out with a lower spend target AND continued to offer segment based qualification then BA would have a problem ….

People are skint and BA appear to have gone all in on travel to the US, which is fairly unattractive for a number of reasons.