Forums › Frequent flyer programs › British Airways Executive Club › BAEC changes – “2 yrs in the making” and based on “extensive modelling”? › Reply To: BAEC changes – “2 yrs in the making” and based on “extensive modelling”?
Was reading an interesting Nike article last night. They hired a consultant from Boston Consulting Group as CEO who knew nothing about fashion or sport but a lot about costs.
He pulled Nike out of a lot of retailers because they were taking margin which Nike could have for itself if it moved more heavily online. On paper, OK.
He also fired most of the design people and decided to base new products on customer surveys of what they wanted. Because doesn’t all fashion work that way?
Anyway, you can guess the rest:
*retailers, faced with empty shelves after Nike withdrew product, started to fill them with interesting start up brands like On
*customers who turned up and may have bought Nike shoes didn’t decide to go off and find some online instead – they decided that some of the other brands in the shop, especially some of these new brands that had come in, were actually quite good
*shops which were still getting supplied were getting ‘designed by committee’ gear which weirdly no-one seemed to want despite customers telling Nike via surveys it is what they wanted
CEO was fired last September and replaced by an insider with 32 years at Nike.
New to Head for Points?
Welcome! We’re the UK’s most-read source of business travel, Avios, frequent flyer and hotel loyalty news. Let us improve how you travel. Got any questions? Ask them in our forums.
Latest Forum Posts
-
JDB on Sharing Points
-
LittleNick on Sharing Points
-
ChrisBCN on Melia cheeky downgrade
-
JDB on Downgrade reimbursement response from BA via CEDR
-
memesweeper on Sharing Points
-
NorthernLass on Sharing Points
-
astra19 on Melia cheeky downgrade
-
strickers on Chat thread – Friday 7th February
-
strickers on EV charging Tariffs.
-
NorthernLass on Peak dates 2026
Check reward flight availability instantly for free!
Booking a luxury hotel?
Our luxury hotel booking service offers you GUARANTEED extra benefits over booking direct. Works with Four Seasons, Mandarin Oriental, The Ritz Carlton, St Regis and more. We've booked £1.7 million of rooms to date. Click for details.