Reply To: BAEC changes – “2 yrs in the making” and based on “extensive modelling”?

[Dubious]

I am sorry…
I feel that I may have inadvertently contributed to this (I say this in jest):
“The changes we’re making are based on extensive modelling of our customers’ behaviour”.

I gave up on BA and BA Gold several years ago. I let my status drop down all the levels to Blue.
Sometime in 2023, when I (think I) was still Bronze, I did book a shorthaul BA fight
(One-way, Economy ARN-LHR for about £28).

When it came to online check-in I was offered a paid-upgrade to Business Class for about £60.

I decided to go with it for the lounge access at ARN and more comfortable onboard experience.

I guess this might have made a datapoint showing upselling might be more effective to low / no status passengers than those with status. To the extent they got a 100% increase in revenue from me.

What they don’t know of course is that I did not enjoy the flight experience nor much of my time in the lounge…and hence will be unlikely to repeat. Plus they don’t see that I spent my annual flight budget on carriers in StarAlliance instead of OneWorld.