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So, when did the Highlife shop, drop the export 47% version, down to the standard UK/EU 40% ?
I got some in May and just checked is still export strength.
That was what I was expecting again.
It seems like a change that’s been made by the supplier – it’s also 40% in duty free at Heathrow https://london-heathrow.worlddutyfree.com/en/63/bombay-sapphire-dry-gin
Just had an email back from Highlife.
“Thank you for your email.
The alcohol percentage use to be 47% in alcohol volume.
Regrettably the supplier has changed the Bombay Sapphire Gin’s alcohol percentage to 40%.
Please be advised that our merchandising department ordered and received the product LR019 Bombay Sapphire from the supplier as it is.
I do apologies for the disappointment and the inconvenience caused.”
Why not find another supplier ?
If Bombay Shappire themselves have dropped the 47% what difference is finding another supplier going to make?
Seems like they’ve launched a different 47% ABV product called Bombay Sapphire Premier Cru
Can you tell the difference between the two? I’m not sure I could.
@AJA – you probably would notice! Above 40% is needed to hold the aromatics. Gordon’s made a huge mistake in reducing the strength to save some duty (without reducing the price of course) which is why they have fallen from the premium priced product to the bottom of the heap.
I went to a tasting a few years ago at Plymouth Gin – not that well known now but it’s the gin in the original Savoy cocktail book. It was bought and revived by the people who went on to found Fever Tree. The difference in taste for the same underlying drink at various steps between 38 and 57% (Navy strength) is remarkable. Smart, very interesting people, so passionate about the gin and then the tonic that with no previous experience they blindsided the lazy Schweppes and helped create a whole new world of gin. The likes of Bombay Sapphire (now owned by Bacardi)are fighting back!
+1 on the taste of gin, delicious drunk neat.
We lived in Plymouth for a while and the tour of the distillery in town was well worth it if you’re in the area
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