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Lots of speculation, but the 2.5k TPs are probably only “valuable” to help you get to Silver/Gold. In which case they are valuable and deserve to be treated by AMEX as such – to manipulate customer behaviour to put more spend on cards. Given the £15k for a 241, you could see TP being earned after that, e.g. at a rate of TP/£5. That would mean an extra £12.5k spend to get 2.5k TP.
There’s nothing wrong with debating this.
I have 4 points around which Amex’s dilemma revolves.
1. Amex are not going to do anything that doesn’t benefit them , by benefit mean encourage people to spend more on card. Either that or a reason to increase income by higher fees.
2. Anyone who pays for this card will already be determined to spend 15k for 241.
3. There are a lot of people for whom extra teir points are of no benefit
4. A 241is worth more than 2500 teir points
Therefore there is no need for Amex to offer extra incentive to spend 15k , handing out teir points below this is of no benefit to Amex except as an excuse to raise either fees or the threshold for 241. Higher fees or threshold will put off aa lot of people for whom teir points are of no benefit.
Handing out teir points above 15k could incentivise people to spend more. However if they set spend need for full 2500 too high, too near 30k , then sensibly most people will opt for becoming a 2 card household, two 241s being more valuable.
3. There are a lot of people for whom extra teir points are of no benefit
… and in many, many cases no cost to BA either (unlike Avios). TPs only cost if they move a cardholder from one tier to another, and that person then exploits things like free seat selection that they would otherwise have paid for (or displace spending by another party).
BA could hand out 3,000 TPs for each cardholder on the 1 February each year at very little cost at all, and with no agreement from Amex either.
If they gave 3k tier points, then only 4.5k spend for Silver (£5.5k real cash?) – quite different to 7.5k (£10k real spend)
BA could hand out 3,000 TPs for each cardholder on the 1 February each year at very little cost at all, and with no agreement from Amex either.
That would be exactly same as dropping silver and gold requirements. Clearly they have just upped these thresholds to reduce numbers.
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