Uber is a new ‘luxury’ car service, well established in the US but only recently launched in London.
Cars are ordered via a smartphone application, and within a stated arrival time, a smart high-end car will arrive at your door, complete with water, newspapers etc. All jobs are charged directly to your credit card and there is no tipping.
One issue with Uber was the lack of sensible flat rate pricing for airport trips. They have now published a zonal flat rate chart for trips from different parts of London to Heathrow, City and Gatwick.
For me, I would be looking at £60 to Heathrow or £50 to City – on par with a standard taxi or Addison Lee, although more than an airport specialist like Simply Airports.
There are occasionally codes around for new users offering £15 to £20 off your first trip, although I couldn’t find one that is currently active. I’ll post it next time I see one.