Millennium & Copthorne is a hotel chain with a presence across the UK, Asia and North America.
It relaunched its loyalty scheme this year so – as many HFP readers may find themselves in a Copthorne hotel in the UK – I thought it was worth a look.
M&C comprises two core brands:
Millennium Hotels, operating under the Millennium and Grand Millennium brands, runs 58 five star and high-end four star properties. These are concentrated on major business centres. Some of these are managed by other groups, with the best known probably being the Millennium Hilton in New York, directly opposite the World Trade Centre site.
Copthorne Hotels, operating under the Copthorne and Grand Copthorne brands, runs 34 midscale properties, mainly in regional centres. It operates in the UK, New Zealand, Germany, Malaysia and Singapore.
The group also owns a New Zealand chain called Kingsgate as well as Leng’s Collection, a four property chain of ‘unique hotels’ in the UK and Italy, and M Hotel / Studio M. It also owns hotels which are branded by other groups, such as the Grand Hyatt Taipei and the Novotel New York Times Square.
The group is well represented in London with seven hotels including The Chelsea Harbour Hotel, below.
The old M&C Loyalty Club was closed in late 2015. It has now been replaced with My Millennium – here is the home page.
My Millennium is designed to reward guests who stay at those hotels owned by the group which are run under their own brands. This means, primarily, the Millennium, Copthorne and Kingsgate hotels. Hotels managed by other chains under their own brands, such as the Millennium Hilton properties, do not take part.
There are 20 participating hotels in the UK, all branded Millennium or Copthorne as you can see here.
The key reason to join My Millennium – even if you are only staying one night – is for free wi-fi. It is automatic to all scheme members at participating hotels.
You earn 10 points for every $1 spent in participating hotels on the room rate. Food and drink spend earns 5 points per $1. This is the major change from the old M&C Loyalty Club which did not give any points at all for incidental spending.
There are three status tiers. You begin as a Classic Member.
After eight nights or earning 15,000 points in any rolling 12 month period, you are promoted to Premium. This comes with numerous benefits:
- 50% points bonus on room spend (no bonus on food and drink spend)
- 10am check-in, not guaranteed
- free welcome drink
- 20% off weekend stays
- 15% off food and drink
- two complimentary Club Room upgrade vouchers
The top tier is Elite, reached after 20 nights or earning 40,000 My Points in a rolling 12-month period. The additional benefits over Gold are:
- two complimentary Suite upgrade vouchers, replacing the Club Room vouchers
- one free night at any hotel when you stay in 10 different hotels within your membership year
- guaranteed Executive Lounge access
- 4pm late check-out if requested at time of reservation, not guaranteed
- 20% off food and beverage bills
Do I get status benefits if I book through Expedia etc?
Yes. Whilst you will not earn any points on stays booked via third parties, the rules make it clear that you will receive your benefits:
“Yes, you can still enjoy your membership privileges/benefits if you are booked under a non-eligible room rate. However, you will not be eligible to earn My Points.”
The scheme is sensible structured and accepts that their small footprint means that most members will struggle to earn a large number of points.
You cannot see the redemption price list without signing up and logging in. As well as free nights, smaller rewards include free wi-fi (not all hotels include it for free), food and drink vouchers, free laundry and spa treatments (three hotels only) and room upgrades.
For a Premium member on 15 points per $1 of room spend, you would need to spend $1,333 to get a $50 food and beverage voucher. This is substantially worse than under the old M&C Loyalty Club scheme – where you only needed $900 of spend – but remember that food and drink spend did not count previously. The net difference is probably small as long as you are eating in the hotel.
$800 gets a Premium member three pieces of free laundry, which is the same as the old programme.
I could not access the points required for a free night, perhaps because my account is dormant. Under the old scheme, it was very competitive – a mid-tier member only needed $1,166 of spend for a Copthorne night or $1,533 for a Millennium. These numbers are likely to have changed since the relaunch.
You can’t really make direct comparison with the points required by other chains, however, because IHG, Hilton etc give out substantial amounts of bonus points via promotions. My Millennium is not so heavily bonus driven, although there are occasional offers.
Can you convert points in or out?
No. It is not possible to convert your points into airline miles. You also cannot convert any credit card or other points into My Millennium points.
You CAN earn airline miles instead of points – see below.
Do they status match?
It seems so. A Head for Points reader confirmed to me last year that he was status matched to Gold.
This is worth considering if you are looking at a Millennium or Copthorne stay. Being matched to Gold would mean you were earning a 50% bonus on all your points from day one, and you would also have the two Club Room upgrade vouchers to use.
Do you want airline miles instead of loyalty points?
Millennium & Copthorne has a number of airline partnerships, although they do NOT work with Avios.
Unless you are working at a client base near a Millennium or Copthorne property, it is unlikely that My Millennium will become a key programme for you. For occasional stays, you will probably be better off taking Virgin Atlantic Flying Club miles instead rather than being stuck with some potentially orphaned hotel points.
If you do have regular stays, Millennium & Copthorne has some high quality hotels in its portfolio and you may be able to leverage a run of stays at the Copthorne Sheffield into something more glamourous elsewhere!
(Want to earn more hotel points? Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Promos’ link in the menu bar at the top of the page.)