At long last, the cry from a large part of the Head for Points readership:
“Why can’t we earn miles at Waitrose?”
has been answered!
Via a new deal with Virgin Atlantic, you will earn 4 miles in Virgin Flying Club for every £1 you spend in-store at Waitrose.
This is 66% more miles than you earn at Tesco if you collect Clubcard points (1 per £1) and convert them to Avios at the rate of 1 : 2.4. For a more direct comparison, you will now earn 60% more Virgin Flying Club miles by shopping at Waitrose than if you shop at Tesco and convert your Clubcard vouchers at 1 : 2.5.
As noted in the comments, this should also allow John Lewis shoppers to buy Waitrose / John Lewis gift cards in Waitrose and collect the extra miles.
This offer is part of the Virgin Atlantic Shops Away shopping mall. To sign up, you need to visit this page of the Virgin website and register your credit cards. Make sure you register your partners cards as well if they are also likely to visit Waitrose.
If you register an Avios credit card, you will obviously continue to earn Avios from that as well as earning Virgin Flying Club miles via Virgin Atlantic for your shopping.
As an added benefit, registering will also earn you Virgin Flying Club miles when you use your payment card in this rather odd selection of outlets:
- American Golf (4 per £1)
- Blue Inc (4 per £1)
- Debenhams (1 per £1)
- Ernest Jones (2 per £1)
- Forever 21 (4 per £1)
- H Samuel (2 per £1)
- Habitat (4 per £1)
- Heal’s (1 per £1)
- Jamie’s Italian (2 per £1)
- Officers Club (4 per £1)
- P&O Ferries (4 per £1)
If you don’t already have a Virgin Flying Club account, you may want to sign up purely to take advantage of this deal. At the very worse, you can redeem 12,500 miles for a £50 voucher valid at many Virgin Group companies or for Theatre Tokens. It is also worth remembering that you can transfer Virgin Flying Club miles into Hilton Honors points (at 2:3) and IHG Rewards Club points (at 1:1) with a minimum transfer of 10,000 miles.
How can you earn more miles?
It is very easy to earn further Virgin Flying Club miles to top up your account. The options are numerous:
Take out the Virgin Atlantic credit cards. They are currently offering enhanced sign-up bonuses of 10,000 miles on the free card and 25,000 miles on the £140 card. You are able to apply for both cards and get both bonuses (more in this article).
Transfers from Tesco Clubcard (at a higher rate than BA, £2.50 = 625 Flying Club miles)
Transfers from American Express Membership Rewards (1:1) – transfers from Amex to Virgin are instantaneous as well, once your accounts are linked, unlike transfers to BA
Transfers from Heathrow Rewards (1:1)
Transfers from most hotel programmes, including Starwood Preferred Guest
Car rentals – Virgin offers a generous 1,000 miles per Hertz rental for example