Welcome to Head for Points

Thank you for visiting Head for Points, the UK’s largest frequent flyer website. Every article will help you earn more miles and points or spend your existing pile more effectively.

This page will explain more about the site and what you will find here if you choose to become a regular reader (which I hope you do!).

If you are new to air miles and Avios, take a look at our ‘Beginners Guide to Collecting Avios Points‘ which answers a lot of questions you may have.

After that, a good place to go is the ‘Favourites‘ tab – in particular, our ‘Avios Redemption University‘ articles.  If you want to know the inside secrets of how to get the best value when you spend your Avios points, you need to read these 17 articles.

You should also check out our ‘Credit Cards Update‘ page, as signing up for a travel credit card is by far the easiest way to build up your Avios and other points quickly.  For example, the FREE American Express Preferred Rewards Gold card will get you 20,000 points just for signing up and spending £2,000.

After all that, you need to decide how to follow Head for Pointsby bookmarking the site and checking it daily (my preferred choice), signing up to our emails via the box further down this page or following us on Facebook, Twitter, Google+ or LinkedIn.

What is Head for Points?

Head for Points is the only widely-read UK site dedicated to collecting airmiles and hotel loyalty points.

If you have been collecting Avios points for a while, you will be familiar with the main points of the scheme.  But did you know, for instance:

… that you can use cashback site TopCashback to earn Avios points cheaply?

… that you can earn 20,000 Avios points from the sign-up bonus for the free American Express Gold card? (see our ‘Credit Cards’ page)

… that you can fly to the United States on Aer Lingus in Economy for as little as 25,000 Avios and £75 tax return?  And that you cannot book these seats online, only by phone?

… that you can fly to the US or Middle East on airberlin in Business, with free chauffeur transfers on Middle East routes, for 75,000 Avios and £75 tax return?

… that the tax on Iberia redemptions is 60% lower if you transfer your Avios to Iberia Plus and book via their website?

… that redemption on Iberia to certain destinations now require far fewer Avios than British Airways flights to the same place?  New York in Business Class can be as low as 68,000 Avios return from Madrid when BA wants 120,000 Avios return from London.

… that you can earn Avios when you fly on Emirates as long as you book a Qantas codeshare service?

… that there is more Avios availability on Iberia flights if you move your points to Iberia Plus and book from there?

These are the sort of things you will learn every day on Head for Points. If you have an Avios account or are an enthusiastic British Airways Executive Club, Virgin Flying Club, Hilton HHonors, IHG Rewards Club, Marriott Rewards, Starwood Preferred Guest, Heathrow Rewards, American Express Membership Rewards etc etc member, then this is the place you have been looking for!

Who writes it?

My name is Raffles. Well, not my real name (which is Rob) but the name I use on various online travel forums such as Flyertalk, where I have posted since 2004.

I have redeemed over 10 million air miles and hotel points over the last decade. I currently have over 2 million Avios points and 7 million airline, hotel and credit card points in total.  You don’t get to those sort of numbers without learning a few tricks of the trade.

In May 2016, Head for Points generated 1,014,000 page views from 190,000 unique visitors.  In a good week, alexa.com ranks Head for Points as one of the 2,000 most visited websites in the UK.  Full readership data can be found on the ‘Contact Us’ page.

I also run Shopper Points, a site focussed on collecting Tesco Clubcard and Nectar points.  My colleague Anika edits Shopper Points day-to-day and also pops up on Head for Points with hotel and flight reviews.

What do you write about?

There are three new articles each day. About 50% of the posts on Head for Points are about British Airways and Avios points – how to earn them easily and cheaply and how to spend them most effectively. This means we cover:

  • avios.com
  • British Airways Executive Club
  • Iberia Plus
  • and, from late 2016, Aer Lingus AerClub

We also cover other loyalty schemes which allow you to convert your points into Avios:

  • American Express Membership Rewards
  • Heathrow Rewards
  • Tesco Clubcard

The other 50% of articles cover other airline, hotel and rail loyalty schemes of interest to someone based in the UK. These include:

  • Virgin Atlantic Flying Club
  • Miles & More
  • Club Carlson
  • Hilton HHonors
  • Hyatt Gold Passport
  • IHG Rewards Club
  • Marriott Rewards
  • Starwood Preferred Guest
  • Avis Preferred
  • Hertz Gold Plus Rewards
  • Eurostar Frequent Traveller

… although, in reality, I will write about any scheme if it is offering a special promotion that I don’t want you to miss.

The blog also contains the UK’s leading loyalty credit card guide – click on ‘Credit Cards Update’, our comprehensive directory of UK airline and hotel credit cards, in the menu bar.  This will show you the best travel credit card deals currently available.

If you are a new reader to Head for Points, you can catch up with some of the most useful articles published over the last year by clicking on the ‘Favourites‘ tab.

At Head for Points, collecting Avios and other airmiles and points is a hobby. It is fun. And, unlike many hobbies, it has the potential to save rather than cost you money, to give you the chance to see parts of the world you never imagined, and to fly in premium business or first class cabins.

This is a hobby that can sustain you in luxury travel and / or cheap travel for the rest of your life, if you work it properly. Don’t exploit loopholes too far, don’t push promotions too hard, don’t cancel too many credit cards after banking the sign-up bonuses, don’t wind up Tesco too much! If you keep all of the key players on side, you will get more out of your Avios than you could ever imagine.

How can I receive Head for Points each day?

The best to way to read Head for Points is to bookmark www.headforpoints.com and check back daily to see what is new. New articles are usually uploaded by 6am UK time, seven days a week.

Alternatively, you can receive each new article by email.  Simply fill in your email address below – you can unsubscribe at any time:


If you visit the site in the morning, or receive the daily emails, it is worth popping back to the website later in the day to see the comments left by other readers. These often add valuable extra information (or correct my mistakes!).

You can also follow us on Facebook, Google+, Twitter, LinkedIn, Apple News, Flipboard and InstagramOver 19,600 people currently subscribe to our email and social media feeds so you will be in good company.

How is Head for Points funded?

Head for Points is funded via three routes – advertising on the site, our affiliate partners and via credit card referrals.

Our main affiliate partners – whose logos you will see in the right hand margin – are British Airways, Amazon, Hilton, Marriott and InterContinental Hotels Group (InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express, Indigo). Clicking on those logos will take you through to the relevant site.

I am also able to refer readers for certain loyalty credit cards.  I receive some points for referring you, and you receive a bigger sign-up bonus than you would otherwise receive. Further details on card referrals can be found on the ‘Credit Cards‘ page.