The British Airways ‘luxury seat sale’ starts today

British Airways is launching its latest ‘luxury seat sale’ today (Thursday 7th) for just five days – although the fares were quietly added to ba.com yesterday afternoon.

It covers First, Club World and Club Europe, and covers the Easter holiday period.  Club Europe discounts are available for travel until mid May.

There is no list of sale fares anywhere.  However, if you go to the Low Fare Finder on ba.com it will show you the lowest fare available for each destination, which is in effect the sale fare.  The bargains are not the greatest ever seen, although £1,600 to Seoul in Club World is not bad.

The Dubai flights I have on the last of my BMI miles for Easter are showing as £1,200 each in Club World (albeit I would need to fly back overnight which the kids don’t link) – I need to think about whether this is a better deal or not.

Here is the small print:

The Luxury Seat Sale ends midnight 11 February 2013 and includes selected destinations in First, Club World, and Club Europe from London Heathrow, London Gatwick and London City. Limited promotional seats available. Bookings must be made by midnight on 11/02/13. Travel to Europe from London Heathrow and London City is available for selected outbound travel dates between 18 February 2013 and 19 May 2013.

Travel to all other destinations from London Heathrow and London City is available for selected outbound travel dates between 23 March 2013 and 06 April 2013. Travel to all destinations have a maximum stay of 42 days (6 weeks).

All longhaul destinations in Club World and First must be made a minimum of 28 days before the date of outbound departure. Promotional travel is non-refundable and non-transferable. Tickets must be booked, purchased and ticketed, start and finish in the UK.For full terms and conditions visit ba.com/luxury-sale.

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How to earn Avios from UK credit cards (April 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.